Health and wellness are the new trends in the 20th and 21st century. Further, the marketing heads have captured this trend and efficiently implemented strategies on specific products. The digital fitness category and healthier food sales are the exponentially growing markets. The trend of natural, clean-label and organic foods are driving the market for fermented food and drinks. However, the growing awareness about the products consumed and its weight management factor have strived the market growth at an exponential rate.
Fermented foods belong to a category of foods called functional foods that are known to have a positive effect on health. Probiotics are the bacteria used to ferment traditional foods. Thus, fermented foods and probiotics are closely related and co-exist due to the health attributes associated with their intake. However, the efficacy of probiotics is enhanced when taken in the form of fermented food rather than as probiotics alone. The gaining popularity of probiotics leads a growth of functional food and beverage market which in-turn is driving the fermented food and drinks market.
Since the bioprocess technology depends on the cultivation and secretion by the live microbial cells, the risk of contamination by the non-desirable microbes with the consequent toxicity might restraint the objective and success of fermentation technology.
The global fermented food and drinks market has been segmented by type (fermented vegetables, dairy and beverages), distributional channel (online stores, super markets, health stores, others. Kimchi, which is one of the most popular Korean traditional food is prepared by fermenting the baechu cabbage together with other vegetables and lactic acid bacteria (LAB) with functional potential using fermented vegetables. The yoghurt and fermented milks market in 2014 was worth USD 55.01 billion, with North America, Europe and Asia accounting for 77% of the market. Alcoholic drinks gained a significant market share and is expected to continue the same owing to their wide adaptability and availability.
The fermented food and drinks market is segmented by geography as: North America, South America, Europe, Africa and Asia-Pacific. Fermented foods are recommended for improving the health and nutritional quality of traditional African foods and regular inclusion of fermented products as part of the daily diet is desirable. The fermented vegetables are ancient foods in some of the Southeast Asian countries. However, the products were commercialized with the growing awareness of their benefits. The vegetable market is expected to grow, during the forecast period with the fastest growth rate.
The Asia-Pacific consumers traditionally prefer consuming fermented drinks and foods. With the growing awareness of the health benefits, the naturally performed fermentation has gained attention and spread across the regions. Europe, as the most health-oriented nation, has occupied the second place and is expected to register a CAGR of 4.7%, during the forecast period.
Major Players: AGUA VIA NATURAL, BALANCE WATER COMPANY, CARGILL, COMEXIM LTDA., CONAGRA FOODS INC., DR PEPPER SNAPPLE GROUP INC., DSM, EKLO WATER, GROUPE DANONE, GRUPO PETRÓPOLIS, GRUPO VICHY CATALAN, HINT WATER, NESTLE WATERS, SUNTORY BEVERAGE & FOOD LTD, PEPSICO INC and THE COCA COLA COMPANY, amongst others.
- November 2016: KeVita, a producer of probiotic drinks and Kombucha, was acquired by PepsiCo. To expand the company’s portfolio and R&D. FarmHouse Culture, well known for organic sauerkraut, has expanded its portfolio to garlic dill pickle, kimchi, ginger beet, and jalapeno.
- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
- Market dynamics, which essentially consider the factors that are impelling the present market scenario, along with growth prospects of the market over the forecast period.
- Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.
- Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.
- Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.
- Comprehensive company profiles, covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.
- 3 months analyst support along with the Market Estimate sheet (in excel).
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. MARKET OVERVIEW
3.1.1 Increasing market for Health and Wellness Products
3.1.2 Growth in Beverages segment
3.1.3 Wide availability of the products
3.2.1 Low penetration in developing countries
3.3.1 Advancements in Packaging Technology
3.3.2 Innovations and New product developments
3.4 Porter's Five Forces Analysis
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threat of New Entrants
3.4.4 Threat of Substitute Products and Services
3.4.5 Degree of Competition
4. Market Segmentation
4.1 By Type
4.1.1 Fermented Vegetables (Olives, cucumbers, cabbage, others)
4.1.2 Fermented Dairy Products (Kefir, yogurt, cheese, others)
4.1.3 Fermented Drinks (Kombucha, probiotic drinks, alcoholic drinks, others)
4.1.4 Others (confectionery, bakery)
4.2 By Distribution Channel
4.2.2 Super Market/Hyper Markets
4.2.3 Convenience Stores
4.3 By Region
4.3.1 North America
220.127.116.11 United States
18.104.22.168 United Kingdom
4.3.4 South America
22.214.171.124 South africa
5. Competitive Landscape
5.1 Strategy Adopted by Key players
5.2 Most Active Companies in the Past Five Years
5.3 Market Share Analysis
6. Company Profiles
6.1 Agua Via Natural
6.2 Balance Water Company
6.4 Comexim Ltda.
6.5 ConAgra Foods Inc.
6.6 Dr Pepper Snapple Group Inc.
6.8 Eklo Water
6.9 Groupe Danone
6.10 Grupo Petrópolis
6.11 Grupo Vichy Catalan
6.12 Hint Water
6.13 Nestle Waters
6.14 Suntory Beverage & Food Ltd
6.15 PepsiCo Inc
6.16 The Coca Cola Company
- Agua Via Natural
- Balance Water Company
- Comexim Ltda.
- ConAgra Foods Inc.
- Dr Pepper Snapple Group Inc.
- Eklo Water
- Groupe Danone
- Grupo Petrópolis
- Grupo Vichy Catalan
- Hint Water
- Nestle Waters
- Suntory Beverage & Food Ltd
- PepsiCo Inc
- The Coca Cola Company