According to different reports, nearly 2% of Ukrainian adults smoke shisha. This share is higher among men rather than women. There is not a wide range of shisha tobacco on the Ukrainian market. They, though, differ by ingredients, manufacturers and taste.
There are three types of tobacco for hookah:
The main ingredients for the shisha tobacco are tobacco itself, molasses or honey, glycerin flavoring and conservants.
The following are the most popular shisha tobacco brands in Ukraine:
Ukrainian shisha tobacco market is under the influence of the following factors:
1. Economics. The economic decrease was caused by the loss of part of territory, currency devaluation and high inflation. The GDP growth by 1.9-2.2% is expected in 2017. The third quarter of 2017 showed 2.1% GDP growth The following improvement in economy may cause the increase of shisha tobacco market as the consumption will grow.
2. The income level remains one of the decisive factors in demand growth. Real income of Ukrainians has fallen by 20.2% in 2015 comparing to 2014. The fall of the official market continued by 15% more in 2016. With inflation and rapid utility rates growth, the entertainment prices have decreased. This affects prices for shisha tobacco, especially in imports since this market is import oriented, especially in the higher price segment.
3. Low activity of local market players. As shisha tobacco advertising in most popular sources is forbidden, main promotion channels are limited by positioning in the stores, online activities and direct communication. As the official market is under control of one large importer, there is almost no competition. And since competition is low and so is the market volume at a whole, the expenditures for marketing are low either.
There are three types of tobacco for hookah:
- tobacco with 70% of honey;
- regular tobacco, moisten and put into hookah cup;
- mixture of two types.
The main ingredients for the shisha tobacco are tobacco itself, molasses or honey, glycerin flavoring and conservants.
The following are the most popular shisha tobacco brands in Ukraine:
- Al Fakher (UAE);
- Mazaya (Jordan);
- Afzal (India);
- Haze Tobacco (USA);
- Fantasia (USA);
- Fumari (USA)
Ukrainian shisha tobacco market is under the influence of the following factors:
1. Economics. The economic decrease was caused by the loss of part of territory, currency devaluation and high inflation. The GDP growth by 1.9-2.2% is expected in 2017. The third quarter of 2017 showed 2.1% GDP growth The following improvement in economy may cause the increase of shisha tobacco market as the consumption will grow.
2. The income level remains one of the decisive factors in demand growth. Real income of Ukrainians has fallen by 20.2% in 2015 comparing to 2014. The fall of the official market continued by 15% more in 2016. With inflation and rapid utility rates growth, the entertainment prices have decreased. This affects prices for shisha tobacco, especially in imports since this market is import oriented, especially in the higher price segment.
3. Low activity of local market players. As shisha tobacco advertising in most popular sources is forbidden, main promotion channels are limited by positioning in the stores, online activities and direct communication. As the official market is under control of one large importer, there is almost no competition. And since competition is low and so is the market volume at a whole, the expenditures for marketing are low either.
Table of Contents
1. General market characteristics. Market volume evaluation (production + imports - exports). Shadow market evaluation.2. State regulation at the shisha tobacco market (certifications, excise payments, import duties)5. Prices of shisha tobacco manufacturers (as a result of “potential distributor” enquiry, data volume - based on availability, if manufacturer claims there is an official distributor, distributors prices are provided).6. Distribution channels (network, non-network companies, online stores). Evaluation of volumes by distribution channels7. Conclusions and recommendations. Forecasted trends of Ukrainian shisha tobacco market in 2018-2020.
3. Manufacture and sales in shisha tobacco market in 2015 - 11/2017
4. Foreign trade
List of Tables
List of Graphs and Charts
