Global Product-based Sales Training Market 2017-2021

  • ID: 4403374
  • Report
  • Region: Global
  • 82 pages
  • TechNavio
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FEATURED COMPANIES

  • Altify
  • CommLab India
  • GP Strategies
  • Kurlan & Associates
  • Miller Heiman Group
  • Richardson
  • MORE
About Product-based Sales Training

Product-based sales training is provided by third-party service providers to help sales representatives, sales professionals, and sales managers in understanding the product portfolio offered by an organization. Various vendors offer training through case-based simulations, point-of-sale insights, and knowledge sharing sessions. On the basis of industries using product-based sales training, the market is segmented into automotive, consumer goods, BFSI, and other industries, including the pharmaceutical, healthcare, software and information technology (IT), manufacturing, and hospitality. Consumer goods accounted for the largest share in 2016, followed by automotive, BFSI, and others, respectively.

The analysts forecast the global product-based sales training market to grow at a CAGR of 12.55% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global product-based sales training market for 2017-2021. To calculate the market size, the report considers the revenues generated by all third-party service providers offering innovative sales training solutions by blended, online, and instructor-led training methodologies in a range of industries, including automotive, banking, financial services and insurance (BFSI), consumer goods, and others.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
The report, Global Product Based Sales Training Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.

Key vendors
  • ASLAN Training and Development
  • DoubleDigit Sales
  • GP Strategies
  • Miller Heiman Group
Other prominent vendors
  • Altify
  • CommLab India
  • Cohen Brown Management Group
  • Carew International
  • Janek Performance Group
  • Kurlan & Associates
  • Mercuri International
  • Richardson
  • RAIN Group
  • Sandler Training
  • Sales Readiness Group
  • Sales Performance International
  • The Brooks Group
  • ValueSelling Associates
  • Wilson Learning
Market drivers
  • Cost effective e-learning sales training programs
  • For a full, detailed list, view the full report
Market challenges
  • Budget constraints
  • For a full, detailed list, view the full report
Market trends
  • Introduction of sales simulations
  • For a full, detailed list, view the full report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Altify
  • CommLab India
  • GP Strategies
  • Kurlan & Associates
  • Miller Heiman Group
  • Richardson
  • MORE
PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION
  • Global corporate training market
PART 05: MARKET LANDSCAPE
  • Global product-based sales training market
  • Market size and forecast
  • Five forces analysis
PART 06: MARKET SEGMENTATION BY LEARNING METHOD
  • Global product-based sales training market by learning method
  • Blended training
  • Online training
  • Instructor-led training
PART 07: MARKET SEGMENTATION BY INDUSTRIES
  • Global product-based sales training market by industries
  • Consumer goods industry
  • Automotive industry
  • BFSI industry
  • Other industries
PART 08: REGIONAL LANDSCAPE
  • Geographical segmentation
  • Regional comparison
  • Americas – Market size and forecast
  • EMEA – market size & forecast
  • APAC – Market size and forecast
  • Market opportunity
PART 09: DECISION FRAMEWORKDECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES
  • Market drivers
  • Market challenges
PART 11: MARKET TRENDS
  • Introduction of sales simulations
  • Growing popularity of microlearning
  • Leveraging machine learning
  • Rising inclusion of social learning
PART 12: VENDOR LANDSCAPE
  • Competitive scenario
  • Competitive benchmarking
  • Growth strategy
PART 13: KEY VENDOR ANALYSIS
  • ASLAN Training and Development
  • DoubleDigit Sales
  • GP Strategies
  • Miller Heiman Group
PART 14: OTHER PROMINENT VENDORS

PART 15: APPENDIX
  • List of abbreviations
List of Exhibits
Exhibit 01: Corporate training: Key insights
Exhibit 02: Key steps in corporate training activities
Exhibit 03: Global product-based sales training market segmentation
Exhibit 04: Global product-based sales training market 2016-2021 ($ millions)
Exhibit 05: Five forces analysis
Exhibit 06: Global product-based sales training market by learning method 2016 (%)
Exhibit 07: Global product-based sales training market by learning method 2021 (%)
Exhibit 08: Global product-based sales training market by learning method 2016-2021 (%)
Exhibit 09: Global product-based sales training market by learning method 2016-2021 ($ millions)
Exhibit 10: Global product-based sales training market by blended training 2016-2021 ($ millions)
Exhibit 11: Global product-based sales training market by online training 2016-2021 ($ millions)
Exhibit 12: Global product-based sales training market by instructor-led training 2016-2021 ($ millions)
Exhibit 13: Global product-based sales training market by industries 2016 (%)
Exhibit 14: Global product-based sales training market by industries 2021 (%)
Exhibit 15: Global product-based sales training market by industries 2016-2021 (%)
Exhibit 16: Global product-based sales training market by industries 2016-2021 ($ millions)
Exhibit 17: Global product-based sales training market by consumer goods industry 2016-2021 ($ millions)
Exhibit 18: Global product-based sales training market by automotive industry 2016-2021 ($ millions)
Exhibit 19: Global product-based sales training market by BFSI industry 2016-2021 ($ millions)
Exhibit 20: Global product-based sales training market by other industries 2016-2021 ($ millions)
Exhibit 21: Americas – market size and forecast 2016-2021
Exhibit 22: Regional comparison 2016
Exhibit 23: Americas – Market size and forecast 2016-2021 ($ millions)
Exhibit 24: Americas – Year-over-year growth 2017-2021
Exhibit 25: Top 3 countries in Americas
Exhibit 26: EMEA – market size and forecast 2016-2021
Exhibit 27: EMEA – Year-over-year growth 2017-2021
Exhibit 28: Top 3 countries in EMEA
Exhibit 29: APAC – Market size and forecast 2016-2021
Exhibit 30: APAC – Year-over-year growth 2017-2021
Exhibit 31: Top 3 countries in APAC
Exhibit 32: Vendor analysis
Exhibit 33: Key vendors - strategic initiatives overview
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FEATURED COMPANIES

  • Altify
  • CommLab India
  • GP Strategies
  • Kurlan & Associates
  • Miller Heiman Group
  • Richardson
  • MORE
New Report Released: – Global Product Based Sales Training Market 2017-2021

The author of the report recognizes the following companies as the key players in the global product-based sales training market: ASLAN Training and Development, DoubleDigit Sales, GP Strategies, and Miller Heiman Group

Other Prominent Vendors in the market are: Altify, CommLab India, Cohen Brown Management Group, Carew International, Janek Performance Group, Kurlan & Associates, Mercuri International, Richardson, RAIN Group, Sandler Training, Sales Readiness Group, Sales Performance International, The Brooks Group, ValueSelling Associates, and Wilson Learning.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is Introduction of sales simulations. Sales simulations allow employees to gain real-time experience and get insights or predictive data as per the inputs provided. The simulations are often a mix of audio, video, and visual reality concepts. These experiences enable the sales staff to identify the key areas for improvement. This helps them retain the customer pitching concepts learned during training. Sales simulation training also helps companies to evaluate the competencies of employees and identifying weak teams, in turn, allowing them to modify or personalize the training programs for individual employees.”

According to the report, one of the major drivers for this market is Cost effective e-learning sales training programs. Sales professionals often require access to point-of-need sales training sources to project the product with all its exact specifications and features. Hence, the increasing use of online and blended product sales training programs by organizations hailing from different industries has led to the rapid growth of the global product-based sales training market. Vendors are not only making sales content interactive and engaging but also available 24/7 to be easily accessed by sales representatives.

Further, the report states that one of the major factors hindering the growth of this market is Budget constraints. Training and development in every organization involve significant costs and have a certain portion of the budget allocated for the same. Some companies have the liberty to spend considerably in providing the employees the with the best training resources, including facilitators, instruction materials, and sales-authoring tools. However, companies with limited budgets might not be able to spend a significant amount on incorporating training on selling products that keep evolving with technology.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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  • ASLAN Training and Development
  • DoubleDigit Sales
  • GP Strategies
  • Miller Heiman Group
  • Altify
  • CommLab India
  • Cohen Brown Management Group
  • Carew International
  • Janek Performance Group
  • Kurlan & Associates
  • Mercuri International
  • Richardson
  • RAIN Group
  • Sandler Training
  • Sales Readiness Group
  • Sales Performance International
  • The Brooks Group
  • ValueSelling Associates
  • Wilson Learning
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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