Opportunities in the Eastern Europe Savory Snacks Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Eastern Europe Savory Snacks Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Global Savory Snacks sector is forecast to record a CAGR of 6.1% during 2017-2022 from its current valuation of US$105,706.2 million in 2017 of which the Eastern Europe savory snacks sector represented the fourth largest. Led by strong growth in Russia (the largest market for savory snacks in the region), the region is forecast to record a value CAGR of 5% during 2017-2022. Improving economies and falling unemployment rates remain pivotal to reviving the demand for savory snacks in Eastern Europe.

Of the seven categories, potato chips were the largest as well as the fastest growing category in the Eastern Europe savory snacks sector. The region has sizeable young consumer bases that are willing to try new experiences, and this is fueling the demand for these categories.

In the savory snacks sector, there is a huge disparity in terms of opportunities among the top countries: Poland, Russia, Bulgaria, and Romania. Russia was the largest savory snacks market in the region. Convenience, affordability, and wider flavor ranges are major factors that are driving the growth of savory snacks among busy and young urbanites across these countries.

Hypermarkets &Supermarkets was the most popular channel for savory snacks in the Eastern Europe region, followed by convenience stores. This is due to the large variety of products in terms of flavors, cuisines, and pack sizes, available in hypermarkets & supermarkets. Similar share patterns are witnessed across countries in the Eastern Europe region.

The report "Opportunities in the Eastern Europe Savory Snacks Sector", brings together multiple data sources to provide a comprehensive overview of the region's savory snacks sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe savory snacks sector. It includes analysis on the following:

• Market overview: Includes sector size, market size and growth analysis by markets


• Change in consumption: Provides a shift in the consumption of savory snacks by markets across different countries in the Eastern Europe region.


• High potential countries: Provides Risk-Reward analysis of nine countries across the Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of nine, a total of four high potential countries are shortlisted.


• Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall savory snacks sector during 2012-2022. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of savory snacks in 2017. It also covers the market share of leading companies offering savory snacks with health and wellness attributes in the same year.


• Brand Analysis: Provides an overview of leading brands in the Eastern Europe region, besides analyzing the growth of private labels in the region.


• Key distribution channels: Provides analysis on the leading distribution channels in the global savory snacks sector in 2017. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, ‘Dollar Stores’, e-Retailers, and General retailers.


• Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various packaging materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of savory snacks.

Reasons to buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.


• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances


• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion


• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.