Opportunities in the Eastern Europe Ice Cream Sector: Analysis of Opportunities Offered by High Growth Economies

  • ID: 4410295
  • Report
  • Region: Eastern Europe, Europe
  • 99 pages
  • GlobalData
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FEATURED COMPANIES

  • BidVest group
  • Family Frost
  • Grycan - Lody od pokoleri
  • Ledo
  • Mars Incorporated
  • Nestlé
  • MORE
Opportunities in the Eastern Europe Ice Cream Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Global ice cream sector was valued at US$149,316.4 Million in 2016 and is forecast to record a CAGR of 4.1% during 2016-2021. The Eastern Europe ice cream sector is the fourth smallest in value terms, with only 8.1% value share in the global ice cream sector in 2016. However, it is forecast to grow at the fastest pace, registering a CAGR of 6.4% during 2016-2021. The Eastern Europe ice cream sector is dominated by Russia and Turkey with shares of 55.7% and 18.2% respectively.

Take-home and bulk ice cream is the largest market in the ice cream sector, accounting for a value share 34.3% in 2016. Moreover, the market is forecast to grow at the fastest pace during 2016-2021. Artisanal ice cream and impulse ice cream - single-serve are not far behind, accounting for value shares of 33.3% and 32.4%, respectively.

Eastern Europe health & wellness market in the ice cream sector accounted only 0.9% of the overall sector when compared to 3.3% share at a global level. This market is expected to grow at a CAGR of 6% during 2016-2021, due to growing demand for ice cream products with claims such as ‘low fat’ and ‘low sugar’ due to rising prevalence of lifestyle disorders such as obesity and increasing preference for natural products. Among the high potential countries, Poland registered the highest value share for health & wellness ice cream products in the region.

Eastern Europe ice cream sector is fragmented with the top five brands - Cornetto, Carte D’ Or, Magnum, Kit Kat, and Häagen-Dazs - accounting for 20.6% share of the sector in 2016. Meanwhile, private label products accounted for only 1.3% value share in 2016.

The report "Opportunities in the Eastern Europe Ice Cream Sector", brings together multiple data sources to provide a comprehensive overview of the Eastern Europe ice cream sector.

In particular, this report provides the following analysis:
  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions.
  • Change in consumption: Analysis on the shift in consumption of ice cream by markets across the key countries in Eastern Europe.
  • High potential countries: Provides risk-reward analysis of nine countries across Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of nine, a total of four high potential countries are shortlisted.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Health & wellness analysis: Provides insights on the health & wellness products in terms of value and percentage share in the overall ice cream sector during 2011-2021. The analysis includes key health & wellness attributes and consumer benefits driving the sales of ice cream products in Eastern Europe, in 2016. It also covers the market share of leading companies offering ice cream products with health & wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in Eastern Europe, besides analyzing the growth of private label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for ice cream across the key countries in Eastern Europe in 2016. It covers five off-trade channels and the on-trade distribution channel. The off-trade channels are: hypermarkets & supermarkets, convenience stores, food & drinks specialists, dollar stores, which include variety stores & general merchandise retailers and others that include cash & carries and warehouse clubs.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, pack type, closure type, and primary outer type based on the volume sales (by pack units) of ice cream.
Companies mentioned in this report: Unilever, Nestlé, Talosto Shahty, “Iceberry Group” LLC, Mars, Incorporated, Ledo, Family Frost, BidVest group, Zielona Budka, Grycan - Lody od pokoleri, Nordis Chlodnie Polskie Sp. Z O.O., SC BETTY ICE SRL, TOP GEL PROD SRL, Kubo Ice Cream Company SRL.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe ice cream sector.

It includes analysis on the following:
  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of ice cream by markets across the key countries in Eastern Europe.
  • High potential countries: Provides risk-reward analysis of nine countries across Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of nine, a total of four high potential countries are shortlisted.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Health & Wellness analysis: Provides insights on the health & wellness products in terms of value and percentage share in the overall ice cream sector during 2011-2021. The analysis includes key health & wellness attributes and consumer benefits driving the sales of ice cream products in Eastern Europe, in 2016. It also covers the market share of leading companies offering ice cream products with health & wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in Eastern Europe, besides analyzing the growth of private label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for ice cream across the key countries in Eastern Europe in 2016. It covers five off-trade channels and the on-trade distribution channel. The off-trade channels are: hypermarkets & supermarkets, convenience stores, food & drinks specialists, dollar stores, which include variety stores & general merchandise retailers and others that includes cash & carries and warehouse clubs.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, pack type, closure type, and primary outer type based on the volume sales (by pack units) of ice cream.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • BidVest group
  • Family Frost
  • Grycan - Lody od pokoleri
  • Ledo
  • Mars Incorporated
  • Nestlé
  • MORE
1. Executive summary

2. Market size and growth analysis (Regional analysis )
Market size analysis - Eastern Europe compared to other regions
Growth analysis by region
Growth analysis by country
Growth analysis by market

3.Identifying high potential countries in Eastern Europe
High potential countries in Eastern Europe
Identifying high potential countries - methodology
Identifying high potential countries - risk, reward, and opportunity analysis

4. Market size and growth analysis (high potential countries in Eastern Europe)
High potential countries in Eastern Europe - overview
Growth contribution analysis by country (1/2)
Growth contribution analysis by country (2/2)
Share of ice cream compared to other food sectors
Change in consumption levels by country and markets
Per capita consumption and expenditure analysis

5. Country profiles (high potential countries in Eastern Europe)
Russia
Hungary
Poland
Romania

6. Success stories
Ice cream in Eastern Europe: case studies

7. Company and brand analysis
Brand share analysis in the ice cream sector
Top companies in Eastern Europe ice cream
Top brands in Eastern Europe ice cream
Private label penetration in the ice cream sector

8. Health & wellness analysis
Health & wellness analysis - overview
Health & wellness analysis - growth contribution by country
Health & wellness analysis - key product attributes and consumer benefits
Leading health & wellness companies by market share

9. Key distribution channels
Leading distribution channels by countries
Leading distribution channels by markets

10. Key packaging formats
Growth analysis by key package material and container type
Growth analysis by closure type and outers

11. Challenges and future outlook
Key challenges
Future outlook

12. Appendix

List of Tables
Regional comparison: market size, growth, and per capita analysis, 2016-2021
Identifying high potential countries - risk, reward, and opportunity analysis
High potential countries in Eastern Europe - overview
Value share of ice cream sector as a proportion of overall food by country, 2016
Change in consumption by market within ice cream (value terms), 2016-2021
Per capita consumption and expenditure in Eastern Europe and high potential countries, 2016
Russia ice cream - overview, % value share by market, 2016
Hungary ice cream - overview % value share by market, 2016
Poland ice cream - overview % value share by market, 2016
Romania ice cream - overview % value share by market, 2016
Leading brands in the Eastern Europe ice cream sector and markets by value, 2016
Leading companies in the Eastern Europe ice cream sector by value sales (US$ million), 2016
Leading brands (including private label) in the Eastern Europe ice cream sector by value sales (US$ million), 2016
Private label penetration in the ice cream sector
Health & wellness value and its share in overall sales, 2011-2021
Share of product attributes and consumer benefits in high potential countries, 2016
Leading health & wellness companies with market share by ice cream markets (2016)
Leading distribution channels in the Eastern Europe region by countries, 2016
Leading distribution channels in the Eastern Europe region by markets, 2016

List of Figures
Value growth analysis by region (2016-2021)
Volume growth analysis by region (2016-2021)
Value and volume growth analysis by country (2016-2021)
Value and volume growth analysis by market in Eastern Europe (2016-2021)
Top four high potential countries in Eastern Europe
Country level contribution to the growth of artisanal ice cream market in Eastern Europe, 2016-2021
Country level contribution to the growth of impulse ice cream - single-serve market in Eastern Europe, 2016-2021
Country level contribution to the growth of take-home and Bulk ice cream market in Eastern Europe, 2016-2021
Russia - demographic analysis
Hungary - demographic analysis
Poland - demographic analysis
Romania - demographic analysis
Leading brands in the Eastern Europe ice cream sector and markets by value, 2016
Leading companies in the Eastern Europe ice cream sector by value sales (US$ million), 2016
Leading brands (including private label) in the Eastern Europe ice cream sector by value sales (US$ million), 2016
Key package material volume (units) share, 2016
Unit volume growth by package material (2011-2021)
Key pack type volume (units) share, 2016
Unit volume growth by pack type (2011-2021)
Key closure type volume (units) share, 2016
Unit volume growth by closure type(2011-2021)
Key primary outers type volume (units) share, 2016
Unit volume growth by primary outer type (2011-2021)
Note: Product cover images may vary from those shown
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  • Unilever
  • Nestlé
  • Talosto Shahty “Iceberry Group” LLC
  • Mars Incorporated
  • Ledo
  • Family Frost
  • BidVest group
  • Zielona Budka
  • Grycan - Lody od pokoleri
  • Nordis Chlodnie Polskie Sp. Z O.O.
  • SC BETTY ICE SRL
  • TOP GEL PROD SRL
  • Kubo Ice Cream Company SRL
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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