Hot topic: Increases in corporate advertising expenditure will spur industry growth
The Newswire Services industry provides communications products and services for distributing press releases between corporations, marketing and public relations professionals and media outlets, like newspapers, websites and journalists. Demand for news is stable throughout the business cycle, and industry revenue growth is driven by long-term economic growth. The industry is notable for being network-based, and having a high concentration and market power for large companies.
This industry provides commercial news releases to journalists, investors and other professionals. These services are generally marketed as PR platforms or newswires. Newswires often operate as subscription services for corporate contributors, and they also distribute this content publicly online. The industry excludes syndicated services written by journalists, as opposed to press releases from corporations.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Cision Ltd.
- Business Wire Inc.
- GlobeNewswire Inc.
Methodology
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