Robotic Lawn Mower Market - Global Outlook and Forecast 2017-2022

  • ID: 4410535
  • Report
  • Region: Global
  • 155 pages
  • Arizton
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FEATURED COMPANIES

  • AL-KO
  • E. ZICOM
  • Hitachi
  • Kobi
  • Mamirobot
  • Positec Tool
  • MORE
A robotic lawn mower is a service robot. It is used for mow yards, gardens, lawns, parks, golf courses, and other commercial spaces. An autonomous mower functions without human intervention within a defined area closed by a perimeter wire. It is fitted with a navigation system that enables the device to track the area required to be mowed, cutting equipment that is the main functional unit of the device, two-way interactions with the user, and an efficient energy management system.

The global robotic lawn mower market is expected to cross $2 billion by 2022. The market is expected to grow at a CAGR of 17% in terms of revenue and approximately 20% in terms of shipment during the forecast period. The rise in end-users’ disposable income has increased their purchasing power, thereby boosting replacement demand in the market.

The report provides a holistic view of the global robotic lawn mower market, the companies involved in the market, and the factors driving its growth. The report also provides information on some of the latest trends that have started to surface and are likely to become strong market driving forces over the next five years. This report also provides the Porter’s Five Forces analysis along with a description of each force and its impact on the market. Further, the report also provides complete value chain analysis of the global market.

Robotic Lawn Mower Market: Key Vendor Analysis
Intense competition among the small and large sized vendors.

The global robotic lawn mower market is highly concentrated with a limited number of small and large-sized players, and the competition among these players is intense. Market concentration in developed countries such as Europe is high, while the market is more fragmented in developing countries such as APAC because of the presence of local vendors who provide low-cost mowers.

Major vendors in the global market are Friendly Robotic/Robomow, Global Garden Products, Husqvarna, Robert Bosch, Zucchetti Centro Sistemi.

Other prominent vendors in the market include AL-KO, Belrobotics, Deere & Co., E. ZICOM, Hangzhou Favor Robot Technology, Hitachi, Honda, Kobi, LG, Linea Tielle, Mamirobot, Milagrow HumanTech, MTD Products, Positec Tool, and STIHL.

Robotic Lawn Mower: Market Dynamics
Preference of smart robotic technologies and adoption of smart home to drive the market
.

Increased adoption of smart robotic technologies among end-users across the world is the latest trend that is going to bolster the market growth. In addition, the growth in the value of green spaces and green roofs worldwide, and the adoption of smart home concept is also having a positive effect on the market growth. Decreased time for household activities and growth of aging population, increased promotional and marketing activities resulting in the better visibility of different products are among the other driving factors that are likely to impact the market.

Also, growth in the professional landscaping services industry and increased replacement of old lawn mowers with robotic lawn mowers to overcome the safety hazards are the other factors that will push the market growth during the forecast period. The report further analyses the factors that are going to emerge as challenges for the market such as high cost of branded high-end models and increasing competition from Chinese vendors.

The demand for garden equipment is fuelled by factors such as an increase in income level, rise in consumer awareness, increase in aging population, and an increased zeal for backyard beautification. In developed countries, the growth in the construction industry will contribute to the demand for robotic lawn mowers. New construction will further drive the demand for new residences, which are likely to drive the demand for robotic lawn mowers. In developing countries, the construction of golf courses, public gardens and parks, and commercial business complexes drive the growth of the market.

The demand will be fuelled by the commercial segment where aesthetic appeal is an important area of consideration. The growth in the unit consumption will increase; however, revenue growth will be hindered by declining prices of robotic mowers during the forecast period. Also, the robotic lawn mower market is increasingly getting commoditized with many low-cost models being introduced in the market on the regular basis.

Robotic Lawn Mower Market: Geographical Analysis
Europe to remain the leader both in terms of revenue and shipment.

The report provides the market size of major regions such as APAC, Europe, North America and RoW. The European robotic lawn mowers market will continue to dominate the global market, and is likely to account for market shares of 54.37% and 56.53% in terms of revenue and volume, respectively, in 2022 due to the rising popularity of robotic lawn mowers and declining per unit price of these devices.

The market in North America region will be the second largest led by the US market. The robotic lawn mower market in APAC is characterized by the demand for low-cost robotic lawn mowers with autonomy in functioning and navigating. Further, as smart homes market in APAC is likely to grow, the robotic lawn mower market is also expected to increase.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • AL-KO
  • E. ZICOM
  • Hitachi
  • Kobi
  • Mamirobot
  • Positec Tool
  • MORE
1 Research Methodology

2 Research objectives

3 Research Process

4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 Market Segmentation by End-user Type
4.3.2 Market Segmentation by Distribution Channel Type
4.3.3 Market Segmentation by Geography

5 Report Assumptions & Caveats
5.1.1 Inclusions
5.1.2 Exclusions
5.2 Currency Conversion rate
5.3 Market Derivation

6 Market At A Glance

7 Introduction
7.1 Market overview
7.2 Working System
7.3 Advantages

8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Decreased Time for Household Activities and Growing Aging Population
8.1.2 Increased Promotional and Marketing Activities
8.1.3 Growth in Professional Landscaping Services Industry
8.1.4 Overcoming Safety Hazards
8.1.5 YOY Impact of Market Enablers
8.1.6 YOY Impact of Market Enablers on Regions
8.2 Market Growth Restraint
8.2.1 Increased Cost of Branded High-end Models and Competition from Chinese Vendors
8.2.2 Increased Raw Material Prices
8.2.3 Increased Adoption of Artificial Grass
8.2.4 YOY Impact of Market Restraints
8.2.5 YOY Impact of Market Restraints on Regions
8.3 Market Opportunities & Trends
8.3.1 Increased Demand for Smart Robotic Lawn Mowers
8.3.2 Increased Influence of Internet Over End-users' Purchasing Behavior
8.3.3 Increased Adoption of Green Spaces and Green Roofs
8.3.4 Adoption of Smart Home Concept
8.3.5 YOY Impact of Market Opportunities & Trends
8.3.6 YOY Impact of Market Opportunities & Trends

9 Value Chain Analysis
9.1 Overview

10 Global Robotic Lawn Mower Market
10.1 Global Power Garden Equipment Market
10.1.1 Market Size and Forecast
10.2 Global Power Lawn Mower Market
10.2.1 Market size and forecast
10.3 Global Robotic Lawn Mower Market
10.3.1 Historical Data 2013-2015
10.3.2 Market Size and Forecast 2016-2022
10.4 Porter’s Five Forces Analysis
10.4.1 Threat of New Entrants
10.4.2 Bargaining Power of Suppliers
10.4.3 Bargaining Power of Buyers
10.4.4 Threat of Substitutes
10.4.5 Competitive Rivalry

11 Robotic Lawn Mower Market by Distribution Channel
11.1 Market Overview
11.1.1 Manufacture, Production, and Distribution
11.1.2 Distribution through Retail Stores
11.1.3 Distribution through Online Websites

12 Robotic Lawn Mower Market by Geography
12.1 Market Overview

13 Europe: Robotic Lawn Market
13.1 Historical Data 2013-2015
13.2 Market Size and Forecast 2016-2022
13.3 Key Countries
13.3.1 Germany: Market Size and Forecast
13.3.2 Sweden: Market Size and Forecast
13.4 Leading Trend, ENABLERS, and Restraint

14 North America: Robotic Lawn Mower Market
14.1 Historical Data 2013-2015
14.1.1 Market Size and Forecast 2016-2022
14.2 Key Countries
14.2.1 Market Size and Forecast in US
14.2.2 Market Size and Forecast in Canada
14.3 Leading Trend, Enablers, and Restraint

15 APAC: Robotic Lawn Mower Market
15.1 Historical Market Size 2013-2014
15.2 Market Size and Forecast 2016-2022
15.3 Key Countries
15.4 Leading Trend, Enablers, and Restraint

16 RoW: Robotic Lawn Mower Market
16.1 Historical Data: 2013-2015
16.2 Market Size and Forecast 2015-2021
16.3 Key Countries
16.4 Leading Trend, Driver, and Restraint

17 Competitive Landscape
17.1 Competition overview
17.2 Market Structure and Mapping of Competition
17.2.1 Herfindahl-Hirschman Index
17.3 Market Vendor Analysis
17.3.1 Global Robotic Lawn Mower Market Vendors 2015
17.3.2 Husqvarna
17.3.3 Friendly Robotics/Robomow
17.3.4 ZCS (Zucchetti Centro Sistemi)
17.3.5 STIGA (Global Garden Products)
17.3.6 Robert Bosch
17.4 Market Share Analysis

18 Key Company Profiles
18.1 Friendly Robotic/Robomow
18.1.1 Business Overview
18.1.2 Friendly Robotic/Robomow in Robotic Lawn Mower Market
18.1.3 Major Product Offerings
18.1.4 History of Robomow
18.1.5 Key Strategies
18.1.6 Key Strengths
18.1.7 Key Opportunities
18.2 Husqvarna
18.2.1 Business Overview
18.2.2 Husqvarna in Robotic Lawn Mower Market
18.2.3 Major Product Offerings
18.2.4 Business Segments
18.2.5 Key Strategies
18.2.6 Key Strengths
18.2.7 Key Opportunities
18.3 Robert Bosch
18.3.1 Business Overview
18.3.2 Bosch in Robotic Lawn Mower Market
18.3.3 Major Product Offerings
18.3.4 Key Strategies
18.3.5 Key Strengths
18.3.6 Key Opportunities
18.4 STIGA (Global Garden Products)
18.4.1 Business Overview
18.4.2 STIGA in Robotic Lawn Mower Market
18.4.3 Product Offerings
18.4.4 Key Strategies
18.4.5 Key Strengths
18.4.6 Key Opportunities
18.5 Zucchetti Centro Sistemi
18.5.1 Business Overview
18.5.2 ZCS in Robotic Lawn Mower Market
18.5.3 Major Product Offerings
18.5.4 Key Strategies
18.5.5 Key Strengths
18.5.6 Key Opportunities

19 Other Prominent Companies
19.1 AL-KO
19.1.1 Company Overview
19.1.2 Products Offered
19.1.3 Strategy
19.2 YAMABIKO Europe (Belrobotics)
19.2.1 Company Overview
19.2.2 Products Offered
19.2.3 Strategy
19.3 Deere & Co.
19.3.1 Company Overview
19.3.2 Products Offered
19.3.3 Strategy
19.4 E.ZICOM
19.4.1 Company Overview
19.4.2 Products Offered
19.4.3 Strategy
19.5 Hangzhou Favor Robot Technology
19.5.1 Company Overview
19.5.2 Products Offered
19.5.3 Strategy
19.6 Hitachi
19.6.1 Company Overview
19.6.2 Products Offered
19.6.3 Strategy
19.7 Honda
19.7.1 Company Overview
19.7.2 Products Offered
19.7.3 Strategy
19.8 Linea Tielle
19.8.1 Company Overview
19.8.2 Products Offered
19.8.3 Strategy
19.9 LG
19.9.1 Company Overview
19.9.2 Products Offered
19.9.3 Strategy
19.10 Milagrow HumanTech
19.10.1 Company Overview
19.10.2 Products Offered
19.10.3 Strategy
19.11 Mamibot Manufacturing USA
19.11.1 Company Overview
19.11.2 Products Offered
19.11.3 Strategy
19.12 MTD Products
19.12.1 Company Overview
19.12.2 Products Offered
19.12.3 Strategy
19.13 Positec Tool
19.13.1 Company Overview
19.13.2 Products Offered
19.13.3 Strategy
19.14 STIHL
19.14.1 Company Overview
19.14.2 Products Offered
19.14.3 Strategy
19.15 The Kobi Company
19.15.1 Company Overview
19.15.2 Products Offered
19.15.3 Strategy
19.16 Turflynx
19.16.1 Company Overview
19.16.2 Products Offered
19.16.3 Strategy

20 Report Summary
20.1 Key Takeaways
20.2 Strategic Recommendations
20.3 Qualitative Summary of Global Robotic Lawn Mower Market
20.4 Quantitative Summary of Global Robotic Lawn Mower Market

21 Appendix
21.1 List of Abbreviations
21.2 Price Chart of Various Robotic Lawn Mowers
21.3 Vendors in Robotic Lawn Mowers Market

List of Exhibits
Exhibit 1 Segmentation of Robotic Lawn Mower Market
Exhibit 2 Market Size Calculation Approach 2016
Exhibit 3 Market Size Calculation 2016
Exhibit 4 Robot Lawn Mower Design Schematic
Exhibit 5 Women Workforce in Japan
Exhibit 6 Elderly Population (above 65) in Selected Countries of World (% of Overall Population)
Exhibit 7 Professional Landscaping Services Market in US (US$ billions)
Exhibit 8 Top Reasons Cited for Replacement of Gas Mowers
Exhibit 9 Hot-rolled Steel Price in Western Europe (US$ per metric ton)
Exhibit 10 Steel: Global Average Price Fluctuation (% change) 2006-2014
Exhibit 11 Penetration of Smartphones in North America, Western Europe, and APAC 2010-2022
Exhibit 12 Integration of Robotics, Automation, and Intelligent Systems
Exhibit 13 Growing Web-based Offline Retail Sales 2006-2022 (%)
Exhibit 14 Availability of Green Space in Dubai, UAE 1999, 2013, and 2020 (ha)
Exhibit 15 Smart Homes Installed based in Europe and North America (units in millions)
Exhibit 16 Simplified Basic Schematic Diagram Robotic Lawn Mower Manufacturing
Exhibit 17 Simplified Expanded Schematic Diagram Robotic Lawn Mower Manufacturing
Exhibit 18 Futuristic Value Chain of Robotic Lawn Mower Market
Exhibit 19 Global Power Garden Equipment Market (US$ billions)
Exhibit 20 Global Power Garden Equipment Market by Customer Segment 2016
Exhibit 21 Global Power Lawn Mower Market (US$ billions)
Exhibit 22 Households Participating in Lawn and Garden Projects in US (units in millions)
Exhibit 23 Global Robotic Lawn Mower Market: Historical Data
Exhibit 24 Global Robotic Lawn Mower Market (units in thousands)
Exhibit 25 Global Robotic Lawn Mower Market 2016-2022 (US$ millions)
Exhibit 26 Increasing Share of Robotic Lawn Mowers in Power Lawn Mower Market 2016-2022
Exhibit 27 CAGR Comparison between 2016 and 2022 (Revenue)
Exhibit 28 Decline in ASP of Robotic Lawn Mowers 2016-2022 (US$)
Exhibit 29 Global Urban and Rural Human Population (millions)
Exhibit 30 Golf Land Area by Geography 2016
Exhibit 31 Five Forces Analysis 2016
Exhibit 32 Various Distribution Channels of Robotic Lawn Mower Market
Exhibit 33 Distribution Channel Flow of Robotic Lawn Mowers
Exhibit 34 Global Robotic Lawn Mowers Market by Distribution Channels 2016
Exhibit 35 Market Share of Various Regions in Global Robotic Lawn Mower Market
Exhibit 36 Robotic Lawn Mower Market in Europe: Historical Data
Exhibit 37 Robotic Lawn Mower Market in Europe (thousands of units)
Exhibit 38 Changes in Per Capita Disposable Income in EU-28 Countries
Exhibit 39 Robotic Lawn Mower Market in Europe: Key Regions 2016
Exhibit 40 Annual Saving Ratio of Western European Countries
Exhibit 41 Change in Annual Household Disposable Income in Europe (%)
Exhibit 42 Aging Population Structure in Europe
Exhibit 43 Robotic Lawn Mower Market in Europe (US$ millions)
Exhibit 44 Robotic Lawn Mower Market in Germany (units in thousands)
Exhibit 45 Robotic Lawn Mower Market in Sweden (units in thousands)
Exhibit 46 Robotic Lawn Mower Market in Europe by Key Countries 2016 and 2022 (Volume)
Exhibit 47 Robotic Lawn Mower Market in North America: Historical Data
Exhibit 48 Annual Saving Ratio of US
Exhibit 49 Robotic Lawn Mower Market in North America (units in thousands)
Exhibit 50 Private Sector Investment in Robotics Technology by Country 2015
Exhibit 51 Aging Population in US (Overall Population %)
Exhibit 52 Robotic Lawn Mower Market in North America (US$ millions)
Exhibit 53 Change in US GDP Growth Rate
Exhibit 54 Robotic Lawn Mower Market in US (units in thousands)
Exhibit 55 Robotic Lawn Mower Market in Canada (units in thousands)
Exhibit 56 Robotic Lawn Mower Market in North America by Country
Exhibit 57 Robotic Lawn Mower Market in APAC: Historical Data
Exhibit 58 Robotic Lawn Mower Market in APAC (thousands of units)
Exhibit 59 Increase in Urban Population in APAC (Overall Population %)
Exhibit 60 Robotic Lawn Mower Market in APAC (US$ millions)
Exhibit 61 Gross Domestic Savings of China, India, and South Korea (percentage of income)
Exhibit 62 Comparison of Southeast Asian Countries with Income Bracket
Exhibit 63 Urban Households in China: Income Breakup
Exhibit 64 Robotic Lawn Mower Market in RoW: Historical Data
Exhibit 65 Robotic Lawn Mower Market in RoW (units in thousands)
Exhibit 66 Robotic Lawn Mower Market in RoW (US$ millions)
Exhibit 67 Overview of Market Concentration by Key Regions 2016 (as illustrated by HHI)
Exhibit 68 Market Share Analysis 2016
Exhibit 69 Husqvarna Group: Business Segmentation by Revenue 2016

List of Tables
Table 1 Key Geographies Definition
Table 2 Key Caveats
Table 3 Currency Conversion 2013-2016
Table 4 Noise Level of Different Objects at 3 ft. Distance
Table 5 YOY Impact of Market Enablers 2016-2022
Table 6 YOY Impact of Market Enablers on Regions 2016
Table 7 Comparison of Prices for Different Lawn Mowers Types 2016
Table 8 Prices of Local Brands of Robotic Lawn Mower Available in China 2016
Table 9 Raw Materials Used for Manufacturing Robotic Lawn Mowers
Table 10 Comparison of Cost Structure between Artificial Grass and Natural Grass
Table 11 YOY Impact of Market Restraints 2016-2022
Table 12 YOY Impact of Market Restraints on Regions 2016
Table 13 YOY Impact of Market Opportunities & Trends s 2016-2022
Table 14 YOY Impact of Market Opportunities & Trends on Regions 2016
Table 15 Use of Standards or Customs by Market Application and End-user Industry
Table 16 Position of Key Regions on Different Value Chain Segments 2016
Table 17 CAGRs of Garden Equipment Markets (2016-2022) in Select Countries
Table 18 Various Battery-types by Energy Density
Table 19 Planning and Under Construction Golf Courses across the World 2015
Table 20 Robotic Lawn Mowers Offered by Robomow
Table 21 Robotic Lawn Mowers Offered by Husqvarna
Table 22 Robotic Lawn Mowers Offered by Robert Bosch
Table 23 STIGA: Product Offerings
Table 24 Robotic Lawn Mowers Offered by ZCS
Table 25 Qualitative Summary of Global Robotic Lawn Mower Market
Table 26 Quantitative Summary of Robotic Lawn Mower Market: Geography (units in thousands)
Table 27 Quantitative Summary of Robotic Lawn Mower Market: Geography (volume %)
Table 28 Quantitative Summary of Robotic Lawn Mower Market: Geography (US$ millions)
Table 29 Quantitative Summary of Robotic Lawn Mower Market: Geography (Revenue %)
Table 30 Average Price Chart of Robotic Lawn Mowers
Table 31 Major Vendors and their Brands
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • AL-KO
  • E. ZICOM
  • Hitachi
  • Kobi
  • Mamirobot
  • Positec Tool
  • MORE
The global robotic lawn mower market is likely to cross $2 billion by 2022. The market is expected to grow at a CAGR of 17% in terms of revenue and approximately 20% in terms of shipment during the forecast period. Increased demand for professional landscaping services, which fuels the growth of robotic lawn mower market as these mowers appropriately appeal to a niche target audience.

In developing countries, the construction of golf courses, public gardens and parks, and commercial business complexes will drive the growth of the market. The retail distribution channel will be the most preferred one; the online distribution model for the robotic lawn mower market is strong and is set to witness a healthy growth in the next few years. Europe will dominate the market in 2022 both in terms of revenue and shipment.

Report Timeline
  • Historic Year: 2014-2015
  • Base Year: 2016
  • Forecast Year: 2017-2022
Major vendors profiled in the report are as follows:
  • Friendly Robotic/Robomow
  • Global Garden Products
  • Husqvarna
  • Robert Bosch
  • Zucchetti Centro Sistemi
Other prominent vendors in the market include AL-KO, Belrobotics, Deere & Co., E. ZICOM, Hangzhou Favor Robot Technology, Hitachi, Honda, Kobi, LG, Linea Tielle, Mamirobot, Milagrow HumanTech, MTD Products, Positec Tool, STIHL

Scope of the Report

The report includes a detailed study of growth drivers, trends, and restraints of the global robotic lawn mower market. To arrive at the market size, the top-to-bottom approach has been implemented. In the top-to-bottom approach, the global revenue for overall lawn mowers was arrived by considering the sales revenue of major OEMs/equipment providers. Then, the penetration of robotic lawn mower was derived based on the number of urban households in various regions and the existing traditional lawn mower user base.

The market research report provides the details of the market size in the following:
  • Revenue
  • Shipment
This market research report includes a detailed market segmentation of the market by the following segments:

Technology Segmentation
  • Power garden equipment
  • Power lawn mower
o Electric lawn mower
o Gas powered lawn mower
o Robotic lawn mower

Distribution Channel
  • Retail
o Specialty store
o Supermarket and hypermarket
  • Online stores
Geographical Segmentation
  • APAC
  • Europe
  • North America
  • RoW
Country
  • Canada
  • China
  • Germany
  • Sweden
  • US
Note: Product cover images may vary from those shown
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  • Positec Tool
  • Kobi
  • LG
  • Mamirobot
  • Deere & Company
  • Husqvarna
  • Friendly Robotic/Robomow
  • Zucchetti Centro Sistemi
  • Global Garden Products
  • Robert Bosch
  • AL-KO
  • Belrobotics
  • E. ZICOM
  • Honda
  • Hangzhou Favor Robot Technology
  • MTD Products
  • STIHL
  • Linea Tielle
  • Milagrow HumanTech
  • Hitachi
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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