Advertising expenditure attributed to OTT TV episodes and movies (AVOD) will double between 2017 and 2022 to reach $29 billion for 138 countries, according to the Global AVOD Forecasts report.
Asia Pacific will overtake North America as the leading AVOD region in 2021. Asia Pacific and North America will together account for 77% of the global total by 2022, with Western Europe bringing in a further 16%. Online TV and video advertising has been boosted in recent years by the rapid growth in mobile advertising.
The US will remain the largest AVOD country, but China will have considerably closed the gap by 2022. China’s ad revenues will climb by $5 billion between 2017 and 2022. The US will add nearly $4 billion.
Published in October 2017, this 200-page PDF and excel report contains comprehensive coverage of the global AVOD TV episode & movie sector for 138 countries, including:
- Executive Summary.
- Regional forecasts summary from 2010 to 2022
- Comparison forecast tables.
- Individual country forecasts.
Total households (000)
TV households (000)
Fixed broadband households (000)
Smartphone subscribers (000)
Tablet subscribers (000)
TV HH/Total HH
Fixed broadband HH/Total HH
OTT TV & video fixed broadband households (000)
OTT TV & video HH/Fixed broadband HH
OTT TV & video HH/TV HH
OTT TV & video smartphone subs (000)
OTT TV & video HH/smartphone subs
OTT TV & video total (000)
Online advertising total (US$ mil.)
Online advertising for OTT sites (US$ mil.)
AVOD/fixed broadband $
Source: Digital TV Research