Herbal/Traditional Products in Brazil

Herbal/traditional products continued to grow steadily during 2025, amid rising consumer awareness of the benefits of these products. For example, herbal medicines such as guaco for respiratory health, and espinheira-santa for digestion are becoming mainstream. Many Brazilians consider herbal/traditional products to be a more natural alternative to OTC or prescription drugs. However, growth has been somewhat limited by the rise of standard over-the-counter (OTC) medications.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Herbal/Traditional Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.