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Weight Management and Wellbeing in Bulgaria

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    Report

  • 23 Pages
  • October 2023
  • Region: Bulgaria
  • Euromonitor International
  • ID: 4419887
Social media has become a powerful influence in the market for weight management and wellbeing products in Bulgaria. These platforms, which include Instagram, Facebook, YouTube, and especially TikTok, provide consumers with access to videos promoting slimming teas that gain thousands of views and likes in just a few hours. As a result, they play a pivotal role in shaping consumer behaviour, preferences, and purchasing decisions in the category of weight management and wellbeing.

The Weight Management and Wellbeing in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Weight Management and Wellbeing market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WEIGHT MANAGEMENT AND WELLBEING IN BULGARIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales growth facilitated by social media
  • Busy lifestyles support demand
  • Weight loss supplements a leading category in the market
PROSPECTS AND OPPORTUNITIES
  • Increase in obesity among adults to drive demand over the forecast period
  • Meal replacements anticipated to experience fast growth over the forecast period
  • Growing fitness culture among young demographics to boost demand
CATEGORY DATA
  • Table 1 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
  • Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
  • Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
  • Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
  • Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN BULGARIA
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources