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Global Brand Management Services - Procurement Market Intelligence Report - Product Image

Global Brand Management Services - Procurement Market Intelligence Report

  • ID: 4419906
  • Report
  • Region: Global
  • 121 Pages
  • SpendEdge
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FEATURED COMPANIES

  • Harte Hanks
  • WPP Plc (Y&R)
  • MORE

About the Brand Management Services Market

The category spend momentum is attributed to the lack of the requisite in-house brand expertise that is required to boost the brand value and enhance marketing ROI across various industries. This is creating the requirement of leveraging the expertise of service providers for creating compelling brand campaigns, which is leading to category growth.

Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Brand Management Services Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

The report, Global Brand Management Services Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category drivers

  • The growth of digital media channels
  • For a full, detailed list, view the report

Category management strategy

  • Reduction of TCO using technological innovations
  • For a full, detailed list, view the report

Procurement best practices

  • Define effective ROI metrics to assess campaign performance
  • For a full, detailed list, view the report

Key questions answered in this report

  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints on category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Harte Hanks
  • WPP Plc (Y&R)
  • MORE

PART 01: EXECUTIVE SUMMARY

PART 02: MARKET INSIGHTS
Global category spend
Category spend growth
Spend segmentation by region
Regional influence on global spend
Regional spend opportunity for suppliers

PART 03: CATEGORY PRICING INSIGHTS
Pricing outlook
Supplier cost structure
Outlook for input costs
Total cost of ownership analysis
Overview of pricing models
Comparison of pricing models
Supply chain margins
Cost drivers: Impact on pricing
Volume drivers: Impact on pricing

PART 04: COST-SAVING OPPORTUNITIES
Supplier-side levers
Buyer-side levers
Quantifying cost-saving opportunities
Quantifying cost savings by negotiation strategies

PART 05: BEST PRACTICES
Innovation and success stories
Procurement excellence best practices
Procurement best practices
Sustainability practices
Sustainability best practices

PART 06: CATEGORY ECOSYSTEM
Market favorability index for suppliers
Competitiveness index for suppliers
Buyer power
Supplier power
Threat of new entrant
Threat of substitute
Buyer ecosystem
Supplier ecosystem

PART 07: CATEGORY MANAGEMENT STRATEGY
Category management objectives
Supplier and buyer KPIs
Outsourcing category management activities
Risk management

PART 08: CATEGORY MANAGEMENT ENABLERS
Procurement organization
Category enablers

PART 09: SUPPLIERS SELECTION
RFx essentials
Supplier selection criteria
Service level agreement
Incumbent supplier evaluation metrics

PART 10: SUPPLIERS UNDER COVERAGE
Overview
Supplier positioning
Profile: WPP Plc (Y&R)
Profile: Omnicom Group Inc. (Interbrand)
Profile: Marsh & McLennan Companies Inc. (OLIVYER WYMAN)
Profile: The Interpublic Group of Companies Inc. (FutureBrand)
Profile: Publicis Groupe (MetaDesign)
Profile: Harte Hanks

PART 11: US MARKET INSIGHTS
Category spend in the US
Pricing outlook
Supplier cost structure in the US
Margins of suppliers in the US
Category cost drivers
Category volume drivers
Overview of best practices in the US
Procurement best practices in the US
US supply market overview
Supplier positioning for the US
Regional category risks

PART 12: CATEGORY DEFINITION
Category hierarchy
Category scope
Category map

PART 13: APPENDIX
List of abbreviations
Key notes

List of Exhibits

Global category spend (2018-2023)
Category spend growth (2018-2023)
Regional split of spend
Comparison of category maturity across regions
Regional spend opportunity for suppliers (2018-2023)
Category pricing dynamics
Supplier cost breakup
Input cost dynamics
Total cost of ownership model
Benefit comparison of pricing models
Pricing models – comparison matrix
Supplier margin analysis
Margin analysis across supply chain
Cost drivers
Volume drivers
Cost-saving opportunities: Supply-side levers
Cost-saving opportunities: Demand-side levers
Cost-saving opportunity matrix
Negotiation grid
Innovation and success stories
Procurement excellence summary: Impact on the category
Supplier relationship management metrics
Strategic sourcing and category management metrics
Technology-facilitated procurement metrics
Procurement best practices dashboard
Sustainability practices: Impact on the category
Sustainability best practices
Market environment score
Market competitiveness score
Buyer power score
Supplier power score
Ease of market entry score
Ease of substitution score
Buyer ecosystem: Outlook
Supplier ecosystem: Outlook
Ecosystem disruption threats
Key category management objectives
Supplier KPI dashboard
Buyer KPI dashboard
Category management enablers
Risk management matrix
Procurement model
Category enablers: Technology
RFx questions
Phase 1 RFI considerations
SLA terms
Supplier performance benchmarking criteria
Supplier operational capability matrix
Supplier positioning matrix
WPP Plc (Y&R) – Key information dashboard
Omnicom Group Inc. (Interbrand) – Key information dashboard
Marsh & McLennan Companies Inc. (OLIVYER WYMAN) – Key information dashboard
The Interpublic Group of Companies Inc. (FutureBrand) – Key information dashboard
Publicis Groupe (MetaDesign) – Key information dashboard
Harte Hanks – Key information dashboard
US category spend (2018-2023)
Category pricing dynamics
Supplier cost breakup
Supplier margin analysis
Margin analysis across supply chain
Cost drivers
Volume drivers
Procurement excellence summary: Impact on category
Supplier relationship management
Strategic sourcing and category management
Technology-facilitated procurement
Procurement best practices dashboard
Supplier operational capability matrix
SOM_Legend_2
Supplier positioning matrix
Risk management matrix
Category definition
Category nuances
Importance of category relative to other categories
Currency conversion ratio

Note: Product cover images may vary from those shown
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  • WPP Plc (Y&R)
  • Omnicom Group Inc. (Interbrand)
  • Marsh & McLennan Companies Inc. (OLIVYER WYMAN)
  • The Interpublic Group of Companies Inc. (FutureBrand)
  • Publicis Groupe (MetaDesign)
  • Harte Hanks
Note: Product cover images may vary from those shown
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