About the Media Monitoring Services Market
The spend momentum of this market is primarily attributed to the intensifying competition between companies that is being triggered with the entry of new players, launch of competitive products/technologies, and implementation of new growth strategies by businesses.
Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Media Monitoring Services Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
This report, Global Media Monitoring Services Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
Category drivers
- Rising influence of social media
- For a full, detailed list, view the report
Category management strategy
- Assessment of the training of service providers' employees
- For a full, detailed list, view the report
Procurement best practices
- Employ a competitive bidding scenario
- For a full, detailed list, view the report
Key questions answered in this report
- What are the market dynamics?
- What are the key market trends?
- What are the category growth drivers?
- What are the constraints on category growth?
- Who are the suppliers in this market?
- What are the demand-supply shifts?
- What are the major category requirements?
- What are the procurement best practices in this market?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: EXECUTIVE SUMMARY
PART 02: MARKET INSIGHTS
Global category spend
Category spend growth
Spend segmentation by region
Regional spend opportunity for suppliers
PART 03: CATEGORY PRICING INSIGHTS
Pricing outlook
Supplier cost structure
Outlook for input costs
Total cost of ownership analysis
Overview of pricing models
Comparison of pricing models
Supply chain margins
Cost drivers: Impact on pricing
Volume drivers: Impact on pricing
PART 04: COST-SAVING OPPORTUNITIES
Supplier-side levers
Buyer-side levers
Quantifying cost-saving opportunities
Quantifying cost savings by negotiation strategies
PART 05: BEST PRACTICES
Innovation and success stories
Procurement excellence best practices
Procurement best practices
Sustainability practices
Sustainability best practices
PART 06: CATEGORY ECOSYSTEM
Market favorability index for suppliers
Competitiveness index for suppliers
Buyer power
Supplier power
Threat of new entrant
Threat of substitute
Buyer ecosystem
Supplier ecosystem
PART 07: CATEGORY MANAGEMENT STRATEGY
Category management objectives
Supplier and buyer KPIs
Outsourcing category management activities
Risk management
PART 08: CATEGORY MANAGEMENT ENABLERS
Procurement organization
Category enablers
PART 09: SUPPLIERS SELECTION
RFx essentials
Supplier selection criteria
Service level agreement
Incumbent supplier evaluation metrics
PART 10: SUPPLIERS UNDER COVERAGE
Overview
Supplier positioning
Profile: WPP Plc
Profile: Interpublic Group of Companies Inc.
Profile: Cision Ltd.
Profile: Dentsu Inc.
Profile: Omnicom Group Inc.
Profile: Ipsos SA
PART 11: US MARKET INSIGHTS
Category spend in the US
Pricing outlook
Supplier cost structure in the US
Margins of suppliers in the US
Category cost drivers
Category volume drivers
Overview of best practices in the US
Procurement best practices in the US
US supply market overview
Supplier positioning for the US
Regional category risks
PART 12: CATEGORY DEFINITION
Category hierarchy
Category scope
Category map
PART 13: APPENDIX
List of abbreviations
Key notes
List of Exhibits
Global category spend (2018-2023)
Category spend growth (2018-2023)
Regional split of spend
Regional spend opportunity for suppliers (2018-2023)
Category pricing dynamics
Supplier cost breakup
Input cost dynamics
Total cost of ownership model
Benefit comparison of pricing models
Pricing models – comparison matrix
Supplier margin analysis
Margin analysis across supply chain
Cost drivers
Volume drivers
Cost-saving opportunities: Supply-side levers
Cost-saving opportunities: Demand-side levers
Cost-saving opportunity matrix
Negotiation grid
Innovation and success stories
Procurement excellence summary: Impact on the category
Supplier relationship management metrics
Strategic sourcing and category management metrics
Technology-facilitated procurement metrics
Procurement best practices dashboard
Sustainability practices: Impact on the category
Sustainability best practices
Market environment score
Market competitiveness score
Buyer power score
Supplier power score
Ease of market entry score
Ease of substitution score
Buyer ecosystem: Outlook
Supplier ecosystem: Outlook
Ecosystem disruption threats
Key category management objectives
Supplier KPI dashboard
Buyer KPI dashboard
Category management enablers
Risk management matrix
Procurement model
Category enablers: Technology
RFx questions
Phase I RFI considerations
SLA terms
Supplier performance benchmarking criteria
Supplier operational capability matrix
Supplier positioning matrix
WPP Plc – Key information dashboard
Interpublic Group of Companies Inc. – Key information dashboard
Cision Ltd. – Key information dashboard
Dentsu Inc. – Key information dashboard
Omnicom Group Inc. – Key information dashboard
Ipsos SA – Key information dashboard
US category spend (2018-2023)
Category pricing dynamics
Supplier cost breakup
Supplier margin analysis
Margin analysis across supply chain
Cost drivers
Volume drivers
Procurement excellence summary: Impact on category
Supplier relationship management
Strategic sourcing and category management
Technology-facilitated procurement
Procurement best practices dashboard
Supplier operational capability matrix
Supplier positioning matrix
Risk management matrix
Category definition
Category nuances
Importance of category relative to other categories
Companies Mentioned
- WPP Plc
- Interpublic Group of Companies Inc
- Cision Ltd
- Dentsu Inc
- Omnicom Group Inc
- Ipsos SA
Methodology
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