Top Growth Opportunities: Savory Snacks in Canada

  • ID: 4421231
  • Report
  • Region: Canada
  • 118 pages
  • GlobalData
1 of 4


  • Conagra Foods Inc
  • Metro
  • Old Dutch Foods Inc
  • PepsiCo
  • Rachelle-Béry
  • Safeway
  • MORE
Top Growth Opportunities: Savory Snacks in Canada


Among the top 10 savory snacks markets, Canada ranked fifth in terms of per capita expenditure (in US dollar terms) in 2016, which is smaller than the US, the UK, Japan, and New Zealand. Consequently, the per capita expenditure on savory snacks products is expected to grow at a CAGR of 3.7% during 2016-2021, providing industry players with moderate growth opportunities in future.

Canada’s savory snacks market, all the categories recorded a decline in US dollar terms during 2011-2016. Potato chips, the most valuable category, is forecast to record positive growth at a CAGR of 4.8% in the next five years. Pretzels, the smallest category in terms of value, which declined by 1.2% CAGR during 2011-2016, is forecast to register the fastest growth during 2016-2021. Furthermore, nuts & seeds and ethnic/traditional snacks are forecast to record the slowest growth during 2016-2021.

The report "Top Growth Opportunities: Savory Snacks in Canada", identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

In particular, this report provides the following analysis:
  • Key consumer demographic groups driving consumption within the Canadian market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • A study of market value and volumes over 2011-2016 for Canada, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • The degree of influence that the 20 key consumer trends identified in this research have on savory snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and Canada-specific product innovation targeting key consumer needs.
Companies mentioned in this report: Walmart, Sobeys, Metro, Safeway, Rachelle-Béry, PepsiCo, Conagra Foods, Inc, Old Dutch Foods, Inc.

  • The savory snacks market in Canada declined during 2011-2016, however, it is forecast to register growth during 2016-2021.
  • The increasingly busy lifestyles of the working population are resulting in an increased demand for savory snacks products in convenient and portable packaging formats that can be carried to the work place or consumed on-the-go.
  • With consumers increasingly aware of the nutritional gaps they need to fill, savory snacks in Canada need to look at alternative ingredients that provide better nutrition.
Reasons to buy:
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Canada's Savory Snacks consumers.
  • This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Note: Product cover images may vary from those shown
2 of 4


  • Conagra Foods Inc
  • Metro
  • Old Dutch Foods Inc
  • PepsiCo
  • Rachelle-Béry
  • Safeway
  • MORE
1. Introducing a top growth market for savory snacks
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, economic, social, and technological: analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Meat retail channel share
key retail channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where, and why
Strategic issues map
Key consumer driver implications
Key consumers trends
consumer groups
Key health & wellness trends
How health & wellness benefits will contribute to growth
Penetration of health & wellness claims by category
Consumer trends summary

6. Product and packaging insights
key product insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key packaging insights
Trends and strategic issues
product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Price dynamics
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Top categories by volume and CAGR, 2011-2016
Average price change by brand, 2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Penetration of health and wellness claims by category, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-2021
Price change by category,
Note: Product cover images may vary from those shown
3 of 4


4 of 4
  • Walmart
  • Sobeys
  • Metro
  • Safeway
  • Rachelle-Béry
  • PepsiCo
  • Conagra Foods Inc
  • Old Dutch Foods Inc
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown