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Weight Management and Wellbeing in Serbia

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    Report

  • 20 Pages
  • September 2025
  • Region: Serbia
  • Euromonitor International
  • ID: 4424494
Value sales of weight management and wellbeing are seeing a healthy performance in Serbia in 2025. The local market offers a wide array of dietary supplements which leverage natural and herbal ingredients, driven by consumer demand for accessible solutions to manage weight, ideally in conjunction with lifestyle changes.

The Weight Management and Wellbeing in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Weight Management and Wellbeing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales supported by wide array of weight management and wellbeing products, include natural options
  • Biomed retains lead thanks to strong brand trust, while ESI Citrolinea benefits “fat burner” reputation
  • Pharmacies remain important, while e-commerce grows in line with social media trends promoting such products
PROSPECTS AND OPPORTUNITIES
  • Value sales expected to increase over the forecast period, with the weight loss supplements remaining dynamic
  • Pending launch of peptide-based anti-obesity and diabetes treatment set to mark a major innovation in Serbia
  • A focus on healthy diets, exercise, and mindful eating, may slow the growth of weight loss supplements
CATEGORY DATA
  • Table 1 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN SERBIA
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources