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Tea in Western Europe

  • ID: 4424816
  • Report
  • November 2019
  • Region: Europe, Middle East
  • 63 Pages
  • Euromonitor International
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Tea in Western Europe represents the second largest market at global level with the highest consumption per capita in value terms in 2019. Shifting lifestyle trends such as the millennial-led desire for health and wellness options are driving strong premiumisation, boosting sales of more functional and health-positioned teas and affecting black tea sales. Meanwhile, fruit/herbal tea and green tea are the fast-growing segments, which represent the majority of future growth across the region.

The author's Tea in Western Europe global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Tea in Western Europe

Regional Overview
Leading Companies and Brands
Forecast Projections
Country Snapshots
Note: Product cover images may vary from those shown
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