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Consumer Lifestyles in Singapore

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  • 79 Pages
  • August 2022
  • Region: Singapore
  • Euromonitor International
  • ID: 4427774
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Singapore.

The Consumer Lifestyles in Singapore report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Overview market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer landscape in Singapore 2022
  • Life priorities
  • Fast pace of modern lives fuels search for more personal time
  • Generation Z most focused on their friends and time for favourite activities
  • Singapore citizens like to be unique and search for individualistic experiences
  • Image of success and uniqueness is more important to younger generations
  • Consumers in Singapore like to innovate
  • Millennials intensively research products before purchasing them
  • Home life
  • Study at home is less common among Singaporeans compared to global responses
  • Millennials and Generation X show higher rates of working from home
  • Reliance on public transport elevates the need for good transportation access
  • Eating habits
  • Generation Z Singaporeans are least likely to home cook a meal
  • Consumers in Singapore seek out low-priced yet healthy foods
  • Baby boomers are leading in eating a more flexitarian diet
  • Snacks are more common on weekends
  • Generation Z mealtimes vary more compared to other cohorts
  • Working life
  • Work-life balance is the main consideration for Singaporean workforce
  • All generations prefer a job that offers a strong work-life balance
  • High salaries come above job security for younger generations
  • Much higher expectations for flexible hours and work from home than global average
  • Millennials are more interested in the possibility to retire earlier
  • Leisure habits

Online socialisation remains important especially for Generation Z
  • Singaporeans frequently choose shopping as a leisure activity
  • Millennials and Generation X are the most eager to go shopping in spare time
  • Domestic and international trips are more popular among younger generations
  • Relaxation and nature are key travel priorities
  • Generation Z and baby boomers are most eager to spend their trips shopping
  • Health and wellness
  • High rates of taking vitamins and health supplements daily to boost health
  • Singaporeans walk and hike for exercise rather than engage in intensive physical activities
  • Running and jogging are popular exercise habits among Generation Z and millennials
  • Massage is a key stress reduction solution Singaporeans turn to
  • Millennials most active in using means like massage and meditation to reduce stress
  • Sustainable living
  • Over 60% of respondents are worried about climate change and try to have positive impact
  • Baby boomers are most active in trying to make an impact on the environment
  • Green behaviours in Singapore are higher than the global average
  • Using energy-efficient products is top of green activities across all generations
  • Singaporeans align themselves with brands that reflect their values
  • Generation Z is very active in sharing their opinion on social issues on media
  • Shopping habits
  • Singaporeans are more positive towards shopping malls than the average global consumer is
  • Millennials are most concerned about quality over quantity
  • Consumers rely on friends and family recommendations over social networks
  • Brand and company website information has more influence over baby boomers
  • The convenience and discounts of subscription services motivate Singaporeans
  • Generation Z look for convenience and discounts more than other cohorts
  • Singaporeans like to see and try before buying more than the global average
  • Baby boomers have more motivations to shop in-store
  • Consumers shop online to find best prices and enjoy free shipping
  • All generations are motivated by competitive prices and free delivery
  • Spending habits
  • Post-pandemic spending on health and wellness continues
  • Nearly half of consumers expect to increase saving over next 12 months
  • Technology
  • Privacy concerns foster low rates of sharing personal data online
  • More than half of millennial respondents prefer to communicate online
  • Ownership of smartphones and laptops higher than global average
  • High ownership rates of wireless earphones and headphones
  • Consumers are less likely to use online health-related or medical sites
  • Over half of Generation Z take part in online video gaming at least weekly