Top Growth Opportunities: Savory Snacks in the US

Top Growth Opportunities: Savory Snacks in the US

Summary

"Top Growth Opportunities: Savory Snacks in the US", provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The publisher's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities forproducers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of the various channels in the secotr's distribution through the researcher's detailed and robust data, expert insight, and case studies.

The publisher's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for producers in the sector. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -

• Key consumer demographic groups driving consumption within the country. Improve your consumer targeting by understanding who's driving the market, what they want, and why


• A study of market value and volumes over 2012-2017, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2017-2022 period


• White space analysis, to pinpoint attractive spaces in the market and the key actions to take


• Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future


• Examples of international and regional product innovation targeting key consumer needs.

Scope

• The US emerged the largest global market for savory snacks, accounting for 33.5% of total value sales in 2017


• Falling unemployment rate and the subsequent rise in consumer confidence is set to continue to support growth in the sector in the approaching years


• Improving consumer confidence as a result of strong economic performance suggests consumers' readiness to spend on convenience, given the rapidly changing lifestyles, where busy consumers are opting to snack more often, will continue to spur growth in the savory snacks sector.

Reasons to buy

• This report brings together consumer analysis and market data to provide actionable insight into the behavior of consumers.


• This is based on the publisher's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.


• Category, brand, and packaging dynamics are also examined.


• This allows product and marketing strategies to be better aligned with the leading trends in the market.