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Nail Polish Market Size, Share & Trend Analysis Report by Product (Regular Nail Polish, Gel Nail Polish), by Distribution Channel (Hypermarkets and Supermarkets, Specialty Stores, E-Commerce), by Region, and Segment Forecasts, 2022-2030

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    Report

  • 80 Pages
  • April 2022
  • Region: Global
  • Grand View Research
  • ID: 4429709
The global nail polish market is expected to reach USD 25.8 billion by 2030, registering at a CAGR of 6.8% during the forecast period. Natural and non-toxic nail polish are gaining traction among a growing number of consumers, driven by the rising environmental awareness globally. The use of organically produced ingredients in the formulation of nail polish is likely to surge in the upcoming years. This, in turn, is anticipated to fuel the market growth during the forecast period.



Nail polish is available in a wide variety of types and colors to suit the requirements of a varied set of consumers. The demand for nail polish with natural ingredients is increasing rapidly owing to their various benefits to the nails, such as protecting nails because of the exclusion of harmful chemicals from it, further propelling their demand in the market. The regular nail polish segment accounted for the highest market share of the global revenue in 2021. Growing nail art trends, mainly among millennial groups, have risen the demand for nail polish in the market.

The e-commerce segment is expected to register the fastest CAGR from the year 2022 to 2030. This is due to the rising consumer spending, growing population, and wide availability of products. In addition, introducing mobile shopping apps for nail polish such as Amazon, Nykaa, and others, along with the availability of safe & convenient payment gateways, are contributing to the growth of the online retail industry.

In the year 2021, Asia-Pacific accounted for the lion's market share in the nail polish market and is also expected to be the fastest-growing market during the forecast period. This is due to the rising number of nail art salons and celebrity influence in the countries like India, South Korea, Japan, and others. Moreover, some Asian countries like Indonesia and Vietnam are experiencing an increasing middle to elite income class in recent years.

This, in turn, is likely to offer immense opportunities for the economy and premium nail cosmetics, including nail polish to enter the market of these countries. Additionally, In the year 2020, Indonesia was one of the biggest importers among the Southeast Asian countries, and Vietnam was the fifth biggest importer among the Southeast Asian countries. Thus, these countries are expected to be a high potential target market in the upcoming years.

Nail Polish Market Report Highlights

  • The gels nail polish segment is projected to register the fastest growth with a CAGR of 8.0% from 2022 to 2030. The benefits offered by gel nail polish over regular nail polish such as durability, fast-drying, and the glossy look it provides the nails are expected to boost the demand for gel nail polish during the forecast years.
  • The e-commerce segment is expected to grow the fastest at a CAGR of 9.0% from 2022 to 2030. The increasing availability of a wide range of nail polish from different brands, free delivery, and seasonal discount on e-commerce platforms such as Nykaa, and Amazon are among the major reasons driving the segment.
  • Asia Pacific has accounted for the highest market share of 7.8% in the global revenue in 2021. Asian consumers, most notably in China, India, Japan, ASEAN are increasingly inclining toward nail cosmetics including nail polish, which in turn is fueling the growth of the market.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation& Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution channel Outlook
Chapter 3. Nail Polish Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the Nail Polish Market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Driver Impact Analysis
3.5.2. Restraint Impact Analysis
3.5.3. Industry Challenges
3.5.4. Industry opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis-Porter’s Five Forces
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrant
3.6.1.5. Competitive Rivalry
3.7. Roadmap of Nail Polish Market
3.8. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Nail Polish Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2021 & 2030
5.2. Regular Nail Polish
5.2.1. Market estimates and forecast, 2017-2030 (USD Million)
5.3. Gel Nail Polish
5.3.1. Market estimates and forecast, 2017-2030 (USD Million)
5.4. Others
5.4.1. Market estimates and forecast by body care, 2017-2030 (USD Million)
Chapter 6. Nail Polish Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution channel Movement Analysis & Market Share, 2021 & 2030
6.2. Hypermarkets & Supermarkets
6.2.1. Market estimates and forecast through hypermarkets & supermarkets, 2017-2030 (USD Million)
6.3. Specialty Stores
6.3.1. Market estimates and forecast through specialty stores, 2017-2030 (USD Million)
6.4. E-Commerce
6.4.1. Market estimates and forecast through e-commerce, 2017-2030 (USD Million)
6.5. Others
6.5.1. Market estimates and forecast through other distribution channel, 2017-2030 (USD Million)
Chapter 7. Nail Polish Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2021 & 2030
7.2. North America
7.2.1. Market estimates and forecast, by product, 2017-2030 (USD Million)
7.2.2. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.2.3. U.S.
7.2.3.1. Market estimates and forecast, by product, 2017-2030 (USD Million)
7.2.3.2. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, by product, 2017-2030 (USD Million)
7.3.2. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.3.3. Germany
7.3.3.1. Market estimates and forecast, by product, 2017-2030 (USD Million)
7.3.3.2. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.3.4. UK
7.3.4.1. Market estimates and forecast, by product, 2017-2030 (USD Million)
7.3.4.2. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, by product, 2017-2030 (USD Million)
7.4.2. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.4.3. China
7.4.3.1. Market estimates and forecast, by product, 2017-2030 (USD Million)
7.4.3.2. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.4.4. India
7.4.4.1. Market estimates and forecast, by product, 2017-2030 (USD Million)
7.4.4.2. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, by product, 2017-2030 (USD Million)
7.5.2. Market estimates and forecast, by end-use, 2017-2030 (USD Million)
7.5.3. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.5.4. Brazil
7.5.4.1. Market estimates and forecast, by product, 2017-2030 (USD Million)
7.5.4.2. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.6. Middle East & Africa
7.6.1. Market estimates and forecast, by product, 2017-2030 (USD Million)
7.6.2. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
7.6.3. South Africa
7.6.3.1. Market estimates and forecast, by product, 2017-2030 (USD Million)
7.6.3.2. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Chapter 8. Competitive Analysis
8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
8.3.1. Key company market share analysis, 2021
Chapter 9. Company Profiles
9.1. Unilever (Lakme)
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. The Estée Lauder Companies Inc.
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. NOTE Cosmetique
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Strategic Initiatives
9.4. Shiseido
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. Revlon
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
9.6. Sally Hansen
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Strategic Initiatives
9.7. Wella Operations US LLC (O.P.I.)
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Strategic Initiatives
9.8. L’Oréal S.A.
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Strategic Initiatives
9.9. Cosnova GmbH (Essence)
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Strategic Initiatives
9.10. Coty Inc.
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.10.4. Strategic Initiatives

Companies Mentioned

  • Unilever (Lakme)
  • the Estée Lauder Companies Inc.
  • Note Cosmetique
  • Shiseido
  • Revlon
  • Sally Hansen
  • Wella Operations Us LLC (O.P.I.)
  • L’Oréal S.A.
  • Cosnova GmbH (Essence)
  • Coty Inc.

Methodology

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