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The Persuasion Code. How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

  • ID: 4433487
  • Book
  • 352 Pages
  • John Wiley and Sons Ltd
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The Persuasion Code

Capture, convince, and close scientifically

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap .  Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.

This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It ll teach you the value of the award–winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.

Written by the founders of SalesBrain who pioneered the field of neuromarketing

SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO

 Includes guidance for creating your own neuromarketing plan

 Advance your business or career by creating persuasive messages based on the working principle of the brain.
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Foreword

Acknowledgements

About the Authors

Why read this book?

Introduction

Part I Decoding Persuasion Science

Chapter 1: Why is Neuromarketing a Game Changer?

Chapter 2: The Neuroscience of Persuasion

Part II Decoding Persuasion Theory

Chapter 3: Neuromap: A Brain–based Persuasion Theory

Chapter 4: Applying Six Stimuli to Persuade the Primal Brain

Part III Decoding Your Persuasion Practice

Chapter 5: Diagnose the Pain

Chapter 6: Differentiate Your Claims

Chapter 7: Demonstrate the Gain

Chapter 8: Deliver the Primal Brain

Appendix A

References

Index

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Christophe Morin
Patrick Renvoise
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