Microwaves in Nigeria

  • ID: 4436306
  • Report
  • Region: Nigeria
  • 29 pages
  • Euromonitor International
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Microwaves are a major domestic appliance sold through most distribution channels, and have become popular in urban Nigerian households. Most urban households include working adults, and therefore need easy access to reheat their precooked meals upon returning from work. In addition, as most households in both urban and rural areas use freezers as opposed to fridges, microwaves are used as a quick way to defrost meals. These patterns of usage are unlikely to change over the forecast period.

The Microwaves in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Microwaves market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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MICROWAVES IN NIGERIA

List of Contents and Tables
  • Headlines
  • Prospects
  • Microwave Sales Driven by the Need for Convenient Heating of Home-cooked Meals
  • Manual Microwaves Remain the Popular Choice for Households, Although Automatic Sales To Pick Up
  • Large Informal Second-hand Market for Microwaves
  • Competitive Landscape
  • Luxury High-priced Brands Maintain Their Share
  • High Replacement Cycle Drives Sales
  • Category Data
  • Table 1 Sales of Microwaves by Category: Volume 2012-2017
  • Table 2 Sales of Microwaves by Category: Value 2012-2017
  • Table 3 Sales of Microwaves by Category: % Volume Growth 2012-2017
  • Table 4 Sales of Microwaves by Category: % Value Growth 2012-2017
  • Table 5 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
  • Table 6 NBO Company Shares of Microwaves: % Volume 2013-2017
  • Table 7 LBN Brand Shares of Microwaves: % Volume 2014-2017
  • Table 8 Distribution of Microwaves by Format: % Volume 2012-2017
  • Table 9 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
  • Table 10 Forecast Sales of Microwaves by Category: Volume 2017-2022
  • Table 11 Forecast Sales of Microwaves by Category: Value 2017-2022
  • Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
  • Executive Summary
  • Smaller Brands Witness An Increase in Sales
  • Popular Brands Struggle To Maintain Share As A Result of Distribution Issues
  • Increase in Online Retailing As Consumers Gain Confidence in the Distribution Channel
  • the Informal Market Remains A Significant Distribution Network, in Particular for Small Appliances
  • Consumers Moving Towards Energy-efficient Products
  • Market Indicators
  • Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
  • Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
  • Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
  • Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
  • Market Data
  • Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
  • Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
  • Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
  • Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
  • Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
  • Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
  • Table 26 Sales of Small Appliances by Category: Volume 2012-2017
  • Table 27 Sales of Small Appliances by Category: Value 2012-2017
  • Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
  • Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
  • Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
  • Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
  • Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
  • Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
  • Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
  • Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
  • Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
  • Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
  • Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
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