Soup in Morocco

Packaged soup in Morocco is still not very popular and local consumers tend to see it as being expensive and unhealthy. The Moroccan cuisine is full of a large number of soup recipes, mainly Harira. Additionally, many small fast food shops offer a wide range of soups at very low prices, such as MAD3 per bowl. Soup sales are mainly driven by expatriates and a narrow base of high-income groups in the country.

The Soup in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soup market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.