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Packaged soup in Morocco is still not very popular and local consumers tend to see it as being expensive and unhealthy. The Moroccan cuisine is full of a large number of soup recipes, mainly Harira. Additionally, many small fast food shops offer a wide range of soups at very low prices, such as MAD3 per bowl. Soup sales are mainly driven by expatriates and a narrow base of high-income groups in the country.
The Soup in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Soup in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soup market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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SOUP IN MOROCCO
List of Contents and Tables:
List of Contents and Tables:
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 1 Sales of Soup by Category: Volume 2012-2017
- Table 2 Sales of Soup by Category: Value 2012-2017
- Table 3 Sales of Soup by Category: % Volume Growth 2012-2017
- Table 4 Sales of Soup by Category: % Value Growth 2012-2017
- Table 5 Sales of Soup by by Leading Flavours: Rankings 2012-2017
- Table 6 NBO Company Shares of Soup: % Value 2013-2017
- Table 7 LBN Brand Shares of Soup: % Value 2014-2017
- Table 8 Distribution of Soup by Format: % Value 2012-2017
- Table 9 Forecast Sales of Soup by Category: Volume 2017-2022
- Table 10 Forecast Sales of Soup by Category: Value 2017-2022
- Jessy Diffusion SA in Packaged Food (morocco)
- Strategic Direction
- Key Facts
- Summary 1 Jessy Diffusion SA: Key Facts
- Summary 2 Jessy Diffusion SA: Operational Indicators
- Competitive Positioning
- Unilever Maghreb SA in Packaged Food (morocco)
- Strategic Direction
- Key Facts
- Summary 3 Unilever Maghreb SA: Key Facts
- Competitive Positioning
- Summary 4 Unilever Maghreb SA: Competitive Position 2017
- Executive Summary
- Packaged Food Continues To Record Healthy Growth in 2017
- Health and Wellness Trend Continues To Drive Sales of Packaged Food in Morocco
- Domestic Key Players Continue To Lead Packaged Food in Morocco
- Independent Small Grocers Remains the Leading Distribution Channel in Morocco
- Packaged Food in Morocco Is Expected To Record Positive Growth
- Key Trends and Developments
- Health and Wellness Trend Continues To Drive Sales in Packaged Food
- Distribution of Packaged Food in Morocco in 2017
- Consumer Foodservice in Morocco
- Packaged Food Expected To Record Positive Healthy Growth Over the Forecast Period
- Foodservice: Key Trends and Developments
- Headlines
- Trends: Sales To Foodservice
- Trends: Consumer Foodservice
- Prospects
- Category Data
- Table 11 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
- Table 12 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
- Table 13 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
- Table 14 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
- Market Data
- Table 15 Sales of Packaged Food by Category: Volume 2012-2017
- Table 16 Sales of Packaged Food by Category: Value 2012-2017
- Table 17 Sales of Packaged Food by Category: % Volume Growth 2012-2017
- Table 18 Sales of Packaged Food by Category: % Value Growth 2012-2017
- Table 19 GBO Company Shares of Packaged Food: % Value 2013-2017
- Table 20 NBO Company Shares of Packaged Food: % Value 2013-2017
- Table 21 LBN Brand Shares of Packaged Food: % Value 2014-2017
- Table 22 Penetration of Private Label by Category: % Value 2012-2017
- Table 23 Distribution of Packaged Food by Format: % Value 2012-2017
- Table 24 Distribution of Packaged Food by Format and Category: % Value 2017
- Table 25 Forecast Sales of Packaged Food by Category: Volume 2017-2022
- Table 26 Forecast Sales of Packaged Food by Category: Value 2017-2022
- Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
- Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
- Sources
- Summary 5 Research Sources
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