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Consumer Health in Laos

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    Report

  • 63 Pages
  • October 2025
  • Region: Laos
  • Euromonitor International
  • ID: 4446971
Value sales of consumer health are expected to rise in 2025, driven by factors such as economic recovery, the health and wellness trend, and urbanisation along with more fast-paced hectic lifestyles. Consumer health in Laos exhibits growth despite challenges from high inflation and currency depreciation, which have pressured household healthcare spending.

The Consumer Health in Laos report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
  • CHART 1 Consumer Health: Health and Personal Care Store
  • CHART 2 Consumer Health: Supermarket
  • CHART 3 Consumer Health: Pharmacy
MARKET DATA
  • Table 1 Sales of Consumer Health by Category: Value 2020-2025
  • Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 5 Penetration of Private Label by Category: % Value 2020-2025
  • Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
DISCLAIMER
ANALGESICS
  • Key Data Findings
  • 2025 Developments
  • Ongoing sales growth of analgesics in 2025
  • Greater Pharma maintains its lead in analgesics
  • Pharmacies remains a popular channel for analgesics though hypermarkets sees strong growth
  • Prospects and Opportunities
  • Value sales of analgesics rise over the forecast period
  • Pharmacies benefit from experienced staff while grocery retailers offer conveniece
  • Analgesics faces a threat from consumer focus on preventive care, herbal/traditional products as well as unpackaged remedies and prescription alternatives
  • Category Data
  • Table 10 Sales of Analgesics by Category: Value 2020-2025
  • Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
  • Growth of cough, cold and allergy (hay fever) remedies thanks in the main to air pollution
  • Unilab Inc retains its lead in cough, cold and allergy (hay fever) remedies
  • Pharmacies retains its leading spot in cough, cold and allergy (hay fever) remedies
  • Ongoing forecast period growth of cough, cold and allergy (hay fever) remedies due to pollution
  • Sales hindered by poverty and limited distribution
  • Growing consumer product awareness and a stronger focus on preventive care shape sales over the forecast period
  • Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES
  • Sales of digestive remedies achieve growth in Laos in 2025
  • GSK Consumer Healthcare retains its top spot with its popular Eno brand
  • Pharmacies and health and personal care stores retain the lead in sales of digestive remedies
  • Forecast period growth of digestive remedies thanks to increasingly hectic lifestyles
  • Advertising and in-store promotions of digestive remedies are increasingly implemented in pharmacies
  • Low-income demographics struggle to afford digestive remedies and opt for herbal/traditional variants
  • Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS
  • Sales of dermatologicals rise thanks to climate-induced waterborne and vector-borne diseases that cause skin conditions
  • Union Drug Laboratories leads with its Zema brand
  • Pharmacies remains the most popular channel for dermatologicals as consumer appreciate product choice and advice from trained personnel
  • Growing awareness of dermatological issues and their treatments boost sales of dermatologicals over the forecast period
  • Despite remaining niche, dermatologicals is being supported by rising awareness and higher incomes among rural dwellers and skin allergies among agricultural workers
  • Imported brands remain the most popular, with Chines brands continuing to gain traction
  • Table 28 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE
  • Wound care demand rises due to natural disasters, road accidents and the legal requirement for workplaces to have first aid kits
  • Selic Corp retains the lead thanks to the popularity of its Neoplast brand
  • Health and personal care stores and pharmacies remain the most important channels for wound care
  • Forecast period sales growth of wound care as demand continues to rise
  • Widening use of sticking plasters/adehisve bandages as income levels rise
  • Ongoing price sensitivty among many demographics boosts demand for more affordable brands
  • Table 34 Sales of Wound Care by Category: Value 2020-2025
  • Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS AND DIETARY SUPPLEMENTS
  • Value sales of vitamins and dietary supplements rise in 2025
  • Suntory Holdings retains the lead thanks to strong consumer trust in its Brand’s line
  • Pharmacies and health and personal care stores remain strongest for vitamins and dietary supplements
  • Forecast period growth of vitamins and dietary supplements as consumers look to support their increasingly busy lifestyles
  • Growing popularity of retail e-commerce for vitamins and dietary supplements
  • The developing health and wellness trend boosts demand for vitamins and dietary supplements, with sales also supported by the ageing population
  • Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
  • Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
  • Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
  • Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
  • Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING
  • Sales of weight management and wellbeing rise in 2025 thanks to their growing popularity among wealthier urban dwellers
  • New Concept Product leads with its Fitne Tea brand
  • Direct selling remains the leading distribution channel for weight management and wellbeing
  • Weight management and wellbeing sales rise over the forecast period
  • More consumers buy weight management and wellbeing products online
  • Beauty clinic treatments and herbal/traditional products dampen sales of weight management and wellbeing products
  • Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION
  • Sales of sports nutrition in Laos remain highly nascent though interest is starting to grow
  • No clear leader in the growing niche of sports nutrition
  • Pharmacies and health and personal care stores carry only a small range of sports nutrition products
  • Steady growth of sports nutrition over the forecast period
  • Retail e-commerce and social media become important sales drivers of sports nutrition over the forecast period
  • Growing availability of organic-based sports nutrition, plant-based and vegan offerings
  • Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS
  • Herbal/traditional products registers growth in 2025 with most products imported from Thailand
  • Well-established brands and manufacturers from across Asia supply herbal/traditional products to Laos
  • Pharmacies is the leading channel for herbal/traditional products and stocks a wide range
  • Forecast period growth of herbal/traditional products as consumers become better able to afford these products
  • Heavy investment especially with regard to public/private collaboration seen over the forecast period
  • Legal requirements around product safety of packaged herbal/traditional products are enhanced over the forecast period
  • Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
  • Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
  • Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
  • Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030