City Profile - Wellington; Comprehensive overview of the city, PEST analysis and analysis of key industries including technology, tourism and hospitality, construction and retail

“City Profile - Wellington” provides historical and forecast data on key city level metrics along with analytical coverage of the latest political, economic, social, technological, infrastructural, legal and environmental issues affecting Wellington.

The report contains detailed tourism, retail, construction, technology and public infrastructure data and insight into economic, social, and industry trends.

Wellington region, also known as Greater Wellington, covers an area of 8,119km2. The Wellington urban area's economy accounted for 4.5% of New Zealand's national GDP in 2024. The Wellington Regional Economic Development Plan, initiated in 2022, aims to foster growth in screen and gaming, science and technology, food and fiber, and tourism, resulting in job creation and initiatives supporting Māori businesses.

Scope

• The secondary sector remains the key contributors to the Wellington urban area’s economy and the major employers.
• Tourism is a vital sector for Wellington, contributing NZD862.9 million ($539.3 million) to the city’s GDP in FY2024 and employing 14,777 people, representing 4.6% of total employment, with a focus on enhancing off-peak visits to sustain growth.

Reasons to Buy

• Gain a comprehensive knowledge of future economic and demographic trends and understand the performance of various sectors within the city.
• Analyze and understand the business environment in the city to align your investment and expansion strategies.
• The report helps to drive a conclusion in choosing a suitable city to invest or expand according to your business structure.
• Explore new opportunities in the hospitality, tourism, construction, real estate and retail sectors.