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U.S. Sexual Wellness Market Size, Share & Trends Analysis Report By Product (Sex Toys, Condoms, Personal Lubricants), By Distribution Channels (E-Commerce, Retailers, Mass Merchandisers), By Region, And Segment Forecasts, 2023 - 2030

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    Report

  • 125 Pages
  • May 2023
  • Region: United States
  • Grand View Research
  • ID: 4756908
Description Jump to:
The U.S. sexual wellness market size is expected to reach USD 20.1 billion by 2030, expanding at a CAGR of 7.91% during the forecast period. The market is expected to witness lucrative growth over the forecast period owing to the growing acceptance of sexual exploration and acceptance of Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) communities. Easy use of online shopping and e-commerce has further facilitated sales as it delivers sexual wellness products discreetly. For instance, in February 2022, Sephora, a major beauty company in the U.S., added sex toys from Maude and Dame to its shelves, while department stores, including Bloomingdale’s and Nordstrom, started selling vibrators in 2021 at their stores.

The popularity of sex toys and vibrators has grown drastically in the past decade. Overcoming the social stigma associated with using vibrators and other toys, couples, and individuals are focusing more on enhancing physical pleasure and are using sex toys for enjoying an intimate relationship. Moreover, solo sex is one of the key factors driving the sexual wellness market’s growth. Sex toy manufacturers have generally targeted women for manufacturing toys around the female anatomy. Different types of products are available in the market for women to enhance their sexual experience such as vibrators, penetrating toys, and nipple clamps. Despite past reservations, high-tech sex toys such as smart vibrators or Bluetooth-enabled devices are in high demand, especially among women.

U.S. Sexual Wellness Market Report Highlights

  • By product, the sex toys segment held the largest market share in 2022 and is expected to witness the fastest growth during the forecast period
  • The e-commerce segment dominated the distribution channel segment in 2022 with the largest revenue share owing to ease of use and easy availability of a variety of products on one platform
  • There has been a shift in the marketing strategies with manufacturers working on eliminating the image of pornography associated with the use of vibrators and are promoting their products as a healthy choice
  • The increasing rate of STDs and a high number of unintended pregnancies in the country provide condom manufacturers with growth potential in the market
  • The most popular brands in the U.S. condom market are Trojan, Durex, Lifestyles, and Kimono. However, the sex toys industry is dominated by Doc Johnson Enterprises, LELO, and Lovehoney. Emerging players such as Unbound, Maude, and Dame have introduced women-centric products with sleek and compact designs
  • In the personal lubricants segment, the market is dominated by K-Y Jelly, Astroglide, SKYN, Uberlube, and SLiquid. In recent years, CBD-infused lubes have gained popularity in the market


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Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation
1.2. Estimates and Forecast Timeline
1.3. Research Methodology
1.3.1. Information procurement
1.3.2. Purchased Database
1.3.3. GVR’s Internal Database
1.3.4. Secondary Sources
1.3.5. Primary Research
1.3.6. Details of Primary Research
1.4. Information or Data Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Validation
1.5.1. Commodity Flow Analysis
1.6. List of Secondary Sources
1.7. List of Abbreviations
1.8. Research Objectives
1.8.1. Objective - 1
1.8.2. Objective - 2
1.8.3. Objective - 3
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segmental Snapshot
2.3. Competitive Insights Snapshot
Chapter 3. Market Variables, Trends, and Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related Market Outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.1.1 Increasing global prevalence of sexually transmitted diseases
3.2.1.2 Growing desire of the geriatric population to have an active sex life
3.2.1.3 Changing consumer attitude
3.2.1.4 Growing popularity of e-commerce
3.2.2. Market restraint analysis
3.2.2.1 Adverse effects due to toxic ingredients in products
3.2.2.2 Advertising restrictions on sexual wellness products
3.3. Impact of COVID-19: Qualitative Analysis
3.3.1. During the COVID-19 pandemic
3.3.2. Post-pandemic outlook
3.4. Regulatory Scenario & Reimbursement Outlook
3.4.1. Regulatory Scenario
3.4.2. Reimbursement Framework
3.5. Business Environment Analysis Tools
3.5.1. U.S. Sexual Wellness - Porter’s Five Forces Analysis
3.5.2. U.S. Sexual Wellness - PESTLE Analysis
Chapter 4. U.S. Sexual Wellness Market: Products Estimates & Trend Analysis
4.1. Segment Definition
4.2. U.S. Sexual Wellness Market, By Product: Key Takeaways
4.3. Product Movement & Market Share Analysis, 2022 & 2030
4.4. Sex Toys
4.4.1. Sex Toys Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
4.4.2. Vibrators
4.4.2.1. Vibrators Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
4.4.3. Sex Dolls
4.4.3.1. Sex Dolls Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
4.4.4. Dildos
4.4.4.1. Dildos Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
4.4.5. Bondage
4.4.5.1. Bondage Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
4.4.6. Penis Rings
4.4.6.1. Penis Rings Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
4.4.7. Anal Toys
4.4.7.1. Anal Toys Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
4.4.8. Masturbation Sleeve
4.4.8.1. Masturbation Sleeve Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
4.4.9. Others
4.4.9.1. Others Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
4.5. Condoms
4.5.1. Condoms Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
4.5.2. Male Condoms
4.5.2.1. Male Condoms Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
4.5.3. Female Condoms
4.5.3.1. Female Condoms Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
4.6. Personal Lubricants
4.6.1. Personal Lubricants Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
4.6.2. Water-Based
4.6.2.1. Water-Based Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
4.6.3. Silicone-Based
4.6.3.1. Silicone-Based Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
4.6.4. Oil-Based
4.6.4.1. Oil-Based Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
Chapter 5. U.S. Sexual Wellness Market: Distribution Channel Estimates & Trend Analysis
5.1. Segment Definitions
5.2. U.S. Sexual Wellness Market, By Distribution Channel: Key Takeaways
5.3. Distribution Channel Movement & Market Share Analysis, 2022 & 2030
5.4. Mass Merchandisers
5.4.1. Mass Merchandisers Market Estimates And Forecasts, 2018 - 2030 (USD
5.5. Retail Pharmacy
5.5.1. Retail Pharmacy Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
5.6. E-commerce
5.6.1. E-commerce Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 6. U.S. Sexual Wellness Market: Region Estimates & Trend Analysis
6.1. Segment Definitions
6.2. U.S. Sexual Wellness Market, By Region: Key Takeaways
6.3. Region Movement & Market Share Analysis, 2022 & 2030
6.4. Southeast
6.4.1. U.S. Southeast Sexual Wellness Market Estimates And Forecasts, 2018 - 2030 (USD
6.5. West
6.5.1. U.S. West Market Sexual Wellness Estimates And Forecasts, 2018 - 2030 (USD Billion)
6.6. Midwest
6.6.1. U.S. Midwest Sexual Wellness Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
6.7. Northeast
6.7.1. U.S. Northeast Sexual Wellness Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
6.8. Southwest
6.8.1. U.S. Southwest Sexual Wellness Market Estimates And Forecasts, 2018 - 2030 (USD Billion)
Chapter 7. Competitive Landscape
7.1. Company Categorization
7.2. Company Market Position Analysis
7.3. Strategy Mapping
7.4. Company Profiles
7.4.1. Church & Dwight Co., Inc.
7.4.1.1. Overview
7.4.1.2. Financial Performance
7.4.1.3. Service Benchmarking
7.4.1.4. Strategic Initiatives
7.4.2. Reckitt Benckiser Group plc
7.4.2.1. Overview
7.4.2.2. Financial Performance
7.4.2.3. Service Benchmarking
7.4.2.4. Strategic Initiatives
7.4.3. Veru Inc.
7.4.3.1. Overview
7.4.3.2. Financial Performance
7.4.3.3. Service Benchmarking
7.4.3.4. Strategic Initiatives
7.4.4. Doc Johnson Enterprise
7.4.4.1. Overview
7.4.4.2. Financial Performance
7.4.4.3. Service Benchmarking
7.4.4.4. Strategic Initiatives
7.4.5. Mayer Laboratories, Inc.
7.4.5.1. Overview
7.4.5.2. Financial Performance
7.4.5.3. Service Benchmarking
7.4.5.4. Strategic Initiatives
7.4.6. LifeStyles Healthcare Pte Ltd
7.4.6.1. Overview
7.4.6.2. Financial Performance
7.4.6.3. Service Benchmarking
7.4.6.4. Strategic Initiatives
7.4.7. BioFilm, Inc.
7.4.7.1. Overview
7.4.7.2. Financial Performance
7.4.7.3. Service Benchmarking
7.4.7.4. Strategic Initiatives
7.4.8. LELO
7.4.8.1. Overview
7.4.8.2. Financial Performance
7.4.8.3. Service Benchmarking
7.4.8.4. Strategic Initiatives
7.4.9. Trigg Laboratories Inc.
7.4.9.1. Overview
7.4.9.2. Financial Performance
7.4.9.3. Service Benchmarking
7.4.9.4. Strategic Initiatives
7.4.10. Unbound
7.4.10.1. Overview
7.4.10.2. Financial Performance
7.4.10.3. Service Benchmarking
7.4.10.4. Strategic Initiatives
7.4.11. CC Wellness
7.4.11.1. Overview
7.4.11.2. Financial Performance (
7.4.11.3. Service Benchmarking
7.4.11.4. Strategic Initiatives
Chapter 8. Recommendations/Key Market Insights
List of Tables
Table 1 List of secondary sources
TABLE 2 List of abbreviations
TABLE 3 U.S. sexual wellness market estimates and forecasts, by product, 2018 - 2030 (USD Billion)
TABLE 4 Types of sex toys
TABLE 5 U.S.sex toys market, by product, 2018 - 2030 (USD Billion)
TABLE 6 Popular vibrators in the U.S.
TABLE 7 Types of condoms
TABLE 8 U.S. condom market, by type, 2018 - 2030 (USD Billion)
TABLE 9 Types of personal lubricants
TABLE 10 U.S. personal lubricants market, by type, 2018 - 2030 (USD Billion)
TABLE 11 U.S. sexual wellness market estimates and forecasts, by distribution channel, 2018 - 2030 (USD Billion)
TABLE 12 U.S. sexual wellness market by region; 2018 - 2030 (USD Billion)
List of Figures
Fig. 1 U.S. sexual wellness market segmentation
Fig. 2 Market research process
Fig. 3 Information procurement
Fig. 4 Primary research pattern
Fig. 5 Market research approaches
Fig. 6 Value-chain-based sizing & forecasting
Fig. 7 QFD modeling for market share assessment
Fig. 8 Market formulation & validation
Fig. 9 Market outlook, 2022 (USD Billion)
Fig. 10 U.S. sexual wellness market trends & outlook
Fig. 11 Market driver relevance analysis (Current & future impact)
Fig. 12 Market restraint relevance analysis (Current & future impact)
Fig. 13 Penetration & growth prospect mapping
Fig. 14 U.S. sexual wellness product market share analysis, 2022 & 2030 (USD Billion)
Fig. 15 U.S sexual wellness product market: Segment dashboard
Fig. 16 Sex toys market, 2018 - 2030 (USD Billion)
Fig. 17 Vibrators market, 2018 - 2030 (USD Billion)
Fig. 18 Dildos market, 2018 - 2030 (USD Billion)
Fig. 19 Penis rings market, 2018 - 2030 (USD Billion)
Fig. 20 Anal toys market, 2018 - 2030 (USD Billion)
Fig. 21 Masturbation sleeve market, 2018 - 2030 (USD Billion)
Fig. 22 Bondage products market, 2018 - 2030 (USD Billion)
Fig. 23 Others sex toys market, 2018 - 20307 (USD Billion)
Fig. 24 Condoms market, 2018 - 2030 (USD Billion)
Fig. 25 Male condoms market, 2018 - 2030 (USD Billion)
Fig. 26 Female condoms market, 2018 - 2030 (USD Billion)
Fig. 27 Personal lubricants market, 2018 - 2030 (USD Billion)
Fig. 28 Water-based personal lubricants market, 2018 - 2030 (USD Billion)
Fig. 29 Silicone-based personal lubricants market, 2018 - 2030 (USD Billion)
Fig. 30 Oil-based personal lubricants market, 2018 - 2030 (USD Billion)
Fig. 31 U.S. sexual wellness distribution channel market share analysis, 2022 & 2030 (USD Billion)
Fig. 32 U.S. sexual wellness distribution channel market: Segment dashboard
Fig. 33 E-commerce market, 2018 - 2030 (USD Billion)
Fig. 34 Mass merchandisers market, 2018 - 2030 (USD Billion)
Fig. 35 Retail pharmacy market, 2018 - 2030 (USD Billion)
Fig. 36 U.S.Sexual Wellness market: Region movement analysis, (USD billion)
Fig. 37 U.S Sexual Wellness market: Region dashboard
Fig. 38 Northeast sexual wellness market 2018 - 2030 (USD billion
Fig. 39 Southeast sexual wellness market 2018 - 2030 (USD billion)
Fig. 40 Southwest sexual wellness market 2018 - 2030 (USD billion)
Fig. 41 Midwest sexual wellness market 2018 - 2030 (USD billion)
Fig. 42 West sexual wellness market 2018 - 2030 (USD billion)
Fig. 43 Impact analysis by key market participants
Fig. 44 Competition categorization
Fig. 45 Company market position analysis

Companies Mentioned

  • Church & Dwight Co., Inc.
  • Reckitt Benckiser Group plc
  • Veru Inc.
  • Doc Johnson Enterprise
  • Mayer Laboratories, Inc.
  • LifeStyles Healthcare Pte Ltd
  • BioFilm, Inc.
  • LELO
  • Trigg Laboratories Inc.
  • Unbound
  • CC Wellness

Methodology

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Table Information

Report AttributeDetails
No. of Pages125
PublishedMay 2023
Forecast Period2022 - 2030
Estimated Market Value ( USD ) in 2022 $ 11 Billion
Forecasted Market Value ( USD ) by 2030 $ 20.1 Billion
Compound Annual Growth Rate7.9%
Regions CoveredUnited States
No. of Companies Mentioned11

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