Smart Speaker market to grow at CAGR of 17.1% from 2020 to 2025
The global smart speaker market size is expected to grow from USD 7.1 billion in 2020 to USD 15.6 billion by 2025, at a CAGR of 17.1%. The growth of the market can be attributed to the growing demand for smart speaker display, increasing number of smart homes, rising disposable income, and rapid proliferation of multifunctional devices. However, high-security risk and availability of substitutes could pose challenges for the smart speaker market growth.
DuerOS to register the highest CAGR during the forecast period.
Baidu’s current smart devices and new additions all use the company’s DuerOS assistant. DuerOS can support a wide range of hardware devices, such as mobile phones, televisions, speakers, household appliances, automobiles, and robots. The DuerOS smart speaker solution is a customized voice solution for audio output devices with or without a screen.
Hardware to hold the largest share of the smart speaker market throughout the forecast period
Hardware constitutes a major portion of the smart speaker. Currently, smart speakers process a small volume of data, which requires a hardware platform with computing capabilities to support basic functions, such as streaming music, surfing for information, making phone calls, and controlling smart devices.
The smart speaker market in APAC expected to grow at the highest CAGR during the forecast period
The increasing penetration of smart devices in APAC countries, along with the growing market share of Chinese players such as Baidu, Alibaba, and Xiaomi, who have launched smart speakers with local language support, is expected to fuel the demand for smart speakers in the region.
Breakdown of the Profile of Primary Participants:
- By Company Type: Tier 1 – 27%, Tier 2 – 41%, and Tier 3 – 32%
- By Designation: C-Level Executives – 26%, Directors – 40%, and Managers – 34%
- By Region: North America – 47%, Europe – 28%, APAC – 19%, and RoW – 6%
Amazon, Inc (Amazon) (US), Apple Inc. (Apple) (US), Alphabet Inc (Alphabet) (US), Baidu, Inc (Baidu) (China), Alibaba Group (Alibaba) (China), Lenovo Group Ltd. (Lenovo) (China), and Xiaomi Inc. (Xiaomi) (China) are a few key players in the smart speaker market.
Research Coverage:
The study covers the smart speaker market. It aims at estimating the size and growth potential of this market across different segments. The study also includes an in-depth competitive analysis of key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying this Report:
The report will help leaders/new entrants in this market with information on the closest approximations of revenue numbers for the overall smart speaker market and the market based on segments covered in this report. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report will also help stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.
Table of Contents
1 Introduction
1.1 Study Objectives
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered
1.4 Currency
1.5 Limitations
1.6 Disclaimer
1.7 Market Stakeholders
2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Major Secondary Sources
2.1.1.2 Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Industry Insights
2.1.2.2 Primary Interviews with Experts
2.1.2.3 Breakdown of Primaries
2.1.2.4 Key Data from Primary Sources
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.1.1 Approach for Capturing the Market Size Using the Bottom-Up Analysis (Demand Side)
2.2.2 Top-Down Approach
2.2.2.1 Approach for Capturing the Market Size Using the Top-Down Analysis (Supply Side)
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Executive Summary
4 Premium Insights
4.1 Brief Overview of the Smart Speaker Market during the Forecast Period
4.2 Smart Speaker Market for Alexa, by Application
4.3 Market for Consumer Application, by Region
4.4 Market for Smart Home Application, by Intelligent Virtual Assistant
4.5 Market for Hardware, by Component
4.6 Apac Market, by Country and Application
5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Number of Smart Homes
5.2.1.2 Growing Trend of Smart Speakers with Display
5.2.1.3 Rising Disposable Income
5.2.1.4 Rapid Proliferation of Multifunctional Devices
5.2.1.5 Growing Trend of Personalization
5.2.2 Restraints
5.2.2.1 Issues Related to Connectivity Range, Compatibility, and Power
5.2.3 Opportunities
5.2.3.1 Increasing Consumer Preference for Technologically Advanced Products
5.2.3.2 Increasing Focus of Companies on Enhancing Customer Experience
5.2.4 Challenges
5.2.4.1 High-Security Risk
5.2.4.2 Availability of Substitutes
5.3 Value Chain Analysis
5.4 Impact of COVID-19 on the Smart Speaker Market
6 Smart Speaker Market, by Intelligent Virtual Assistant
6.1 Introduction
6.2 Alexa
6.2.1 Offers more Features than Other Iva Platforms
6.3 Google Assistant
6.3.1 Google Assistant is Supported by the Data Generated from Its Web Search Engine
6.4 Siri
6.4.1 Increasing Demand for the Homekit Platform in Home Automation Products Creates a Demand for Siri-Enabled Smart Speakers
6.5 DuerOS
6.5.1 Dueros’ Installation Base Passed 400 Million As Voice Queries Topped 3.6 Billion
6.6 Aligenie
6.6.1 Aligenie is Integrated with more than 660 IoT Platforms
6.7 Xiao Ai
6.7.1 Xiao Ai Powering Xiaomi Smart Speakers, Smartphones, and Smart Home Products for the Chinese Market
6.8 Others
7 Smart Speaker Market, by Component
7.1 Introduction
7.2 Hardware
7.2.1 Hardware Constitutes a Major Portion of a Smart Speaker
7.2.2 Processor
7.2.3 Memory
7.2.4 Power Ic
7.2.5 Connectivity Ic
7.2.6 Microphone
7.2.7 Speaker Driver
7.2.8 Audio Ic
7.2.9 Others
7.3 Software
7.3.1 Software Expected to Grow at a Higher CAGR during the Forecast Period
8 Smart Speaker Market, by Application
8.1 Introduction
8.2 Smart Home
8.2.1 Smart Speaker Market for Smart Home will Continue to Hold the Largest Market Size during the Forecast Period
8.3 Consumer
8.3.1 Technology Companies are Collaborating with Third-Party Voice App Developers to Increase the Adoption of Voice-Enabled Smart Devices in Consumer Applications
8.4 Smart Office
8.4.1 Convenience is the Key Factor for the Increasing Demand for Smart Speakers in Office Automation
8.5 Others
9 Geographic Analysis
9.1 Introduction
9.2 North America
9.2.1 US
9.2.1.1 High Adoption of Smart Devices with Advanced Technologies, Such As Iot and Ai, Has Pushed Sales Figures for Smart Speakers in the Us
9.2.2 Canada
9.2.2.1 Smart Office Application Presents Opportunities for Smart Speakers
9.2.3 Mexico
9.2.3.1 Smart Home and Automotive Applications Present Opportunities for the Growth of the Smart Speaker Market
9.3 Europe
9.3.1 UK
9.3.1.1 Smart Home Applications Drive the Demand for Smart Speakers
9.3.2 Germany
9.3.2.1 High Penetration of Smart Devices in the Residential Market
9.3.3 France
9.3.3.1 Increasing Demand for Smart Audio Products Driving the Smart Speaker Market
9.3.4 Rest of Europe
9.4 APAC
9.4.1 China
9.4.1.1 Increasing Penetration of Chinese Players in the Smart Speaker Industry
9.4.2 Japan
9.4.2.1 Huge Demand for Consumer Electronics Has Boosted the Demand for Smart Speakers
9.4.3 South Korea
9.4.3.1 Continued Innovation Across Different Korean Ai Assistant Platforms
9.4.4 India
9.4.4.1 Increasing Internet Penetration and Consumer Spending Power will Likely Drive the Market
9.4.5 Rest of APAC
9.5 Rest of the World
9.5.1 Middle East & Africa
9.5.1.1 Increasing Penetration of Smart Devices in the Middle Eastern Countries is Expected to Fuel the Demand for Smart Speakers in the Region
9.5.2 South America
9.5.2.1 Smart Home and Consumer Applications will Propel the Growth of Smart Speakers in South America
10 Competitive Landscape
10.1 Introduction
10.2 Smart Speaker Market Ranking Analysis
10.3 Competitive Scenario
10.3.1 Product Launches and New Product Developments
10.3.2 Partnerships, Agreements, and Collaborations
10.3.3 Expansions
10.4 Competitive Leadership Mapping
10.4.1 Visionary Leaders
10.4.2 Innovators
10.4.3 Dynamic Differentiators
10.4.4 Emerging Companies
11 Company Profiles
11.1 Key Players
(Business Overview, Products Offered, Recent Developments, Swot Analysis, and Publisher View)*
11.1.1 Amazon
11.1.2 Alphabet
11.1.3 Baidu
11.1.4 Alibaba
11.1.5 Xiaomi
11.1.6 Harman International
11.1.7 Apple
11.1.8 Sonos
11.1.9 Bose
11.1.10 Lenovo
* Business Overview, Products Offered, Recent Developments, Swot Analysis, and Publisher View Might Not be Captured in Case of Unlisted Companies.
11.2 Other Key Players
11.2.1 Facebook
11.2.2 Samsung
11.2.3 Sony
11.2.4 Onkyo Corporation
11.2.5 SK Telecom
11.2.6 LG Electronics
11.2.7 Panasonic
11.2.8 Altec Lansing
11.2.9 Libratone
11.2.10 Mobvoi
12 Appendix
12.1 Insights from Industry Experts
12.2 Discussion Guide
12.3 Knowledge Store: Subscription Portal
12.4 Available Customizations
12.5 Related Reports
12.6 Author Details
List of Tables
Table 1 Smart Speaker Market, by Intelligent Virtual Assistant, 2017–2025 (Usd Million)
Table 2 Market, by Intelligent Virtual Assistant, 2017–2025 (Million Units)
Table 3 Market for Alexa, by Application, 2017–2025 (Usd Million)
Table 4 Market for Alexa, by Application, 2017–2025 (Million Units)
Table 5 Market for Google Assistant, by Application, 2017–2025 (Usd Million)
Table 6 Market for Google Assistant, by Application, 2017–2025 (Million Units)
Table 7 Market for Siri, by Application, 2017–2025 (Usd Million)
Table 8 Market for Siri, by Application, 2017–2025 (Million Units)
Table 9 Market for Dueros, by Application, 2017–2025 (Usd Million)
Table 10 Market for Dueros, by Application, 2017–2025 (Million Units)
Table 11 Market for Aligenie, by Application, 2017–2025 (Usd Million)
Table 12 Market for Aligenie, by Application, 2017–2025 (Million Units)
Table 13 Market for Xiao Ai, by Application, 2017–2025 (Usd Million)
Table 14 Market for Xiao Ai, by Application, 2017–2025 (Million Units)
Table 15 Market for Others, by Application, 2017–2025 (Usd Million)
Table 16 Market for Others, by Application, 2017–2025 (Million Units)
Table 17 Market, by Component, 2017–2025 (Usd Million)
Table 18 Market for Hardware, by Component, 2017–2025 (Usd Million)
Table 19 Market, by Application, 2017–2025 (Usd Million)
Table 20 Market, by Application, 2017–2025 (Million Units)
Table 21 Market for Smart Home, by Region, 2017–2025 (Usd Million)
Table 22 Market for Smart Home, by Intelligent Virtual Assistant, 2017–2025 (Usd Million)
Table 23 Market for Smart Home, by Intelligent Virtual Assistant, 2017–2025 (Million Units)
Table 24 Market for Consumer, by Region, 2017–2025 (Usd Million)
Table 25 Market for Consumer, by Intelligent Virtual Assistant, 2017–2025 (Usd Million)
Table 26 Market for Consumer, by Intelligent Virtual Assistant, 2017–2025 (Million Units)
Table 27 Market for Smart Office, by Region, 2017–2025 (Usd Million)
Table 28 Market for Smart Office, by Intelligent Virtual Assistant, 2017–2025 (Usd Million)
Table 29 Market for Smart Office, by Intelligent Virtual Assistant, 2017–2025 (Million Units)
Table 30 Market for Other Applications, by Region, 2017–2025 (Usd Million)
Table 31 Market for Other Applications, by Intelligent Virtual Assistant, 2017–2025 (Usd Million)
Table 32 Market for Other Applications, by Intelligent Virtual Assistant, 2017–2025 (Million Units)
Table 33 Market, by Region, 2017–2025 (Usd Million)
Table 34 North America: Smart Speaker Market, by Country, 2017–2025 (Usd Million)
Table 35 North America: Market, by Application, 2017–2025 (Usd Million)
Table 36 North America: Market for Smart Home, by Country, 2017–2025 (Usd Million)
Table 37 North America: Market for Consumer, by Country, 2017–2025 (Usd Million)
Table 38 North America: Market for Smart Office, by Country, 2017–2025 (Usd Million)
Table 39 North America: Market for Other Applications, by Country, 2017–2025 (Usd Million)
Table 40 US: Smart Speaker Market, by Application, 2017–2025 (Usd Million)
Table 41 Canada: Market, by Application, 2017–2025 (Usd Million)
Table 42 Mexico: Market, by Application, 2017–2025 (Usd Million)
Table 43 Europe: Market, by Country, 2017–2025 (Usd Million)
Table 44 Europe: Market, by Application, 2017–2025 (Usd Million)
Table 45 Europe: Market for Smart Home, by Country, 2017–2025 (Usd Million)
Table 46 Europe: Market for Consumer, by Country, 2017–2025 (Usd Million)
Table 47 Europe: Market for Smart Office, by Country, 2017–2025 (Usd Million)
Table 48 Europe: Market for Other Applications, by Country, 2017–2025 (Usd Million)
Table 49 UK: Smart Speaker Market, by Application, 2017–2025 (Usd Million)
Table 50 Germany: Market, by Application, 2017–2025 (Usd Million)
Table 51 France: Market, by Application, 2017–2025 (Usd Million)
Table 52 Rest of Europe: Market, by Application, 2017–2025 (Usd Million)
Table 53 Apac: Smart Speaker Market, by Country, 2017–2025 (Usd Million)
Table 54 Apac: Market, by Application, 2017–2025 (Usd Million)
Table 55 Apac: Market for Smart Home, by Country, 2017–2025 (Usd Million)
Table 56 Apac: Market for Consumer, by Country, 2017–2025 (Usd Million)
Table 57 Apac: Market for Smart Office, by Country, 2017–2025 (Usd Million)
Table 58 Apac: Market for Other Applications, by Country, 2017–2025 (Usd Million)
Table 59 China: Smart Speaker Market, by Application, 2017–2025 (Usd Million)
Table 60 Japan: Market, by Application, 2017–2025 (Usd Million)
Table 61 South Korea: Market, by Application, 2017–2025 (Usd Million)
Table 62 India: Smart Speaker Market, by Application, 2017–2025 (Usd Million)
Table 63 Rest of Apac: Market, by Application, 2017–2025 (Usd Million)
Table 64 Row: Market, by Region, 2017–2025 (Usd Million)
Table 65 Row: Market, by Application, 2017–2025 (Usd Million)
Table 66 Row: Market for Smart Home, by Region, 2017–2025 (Usd Million)
Table 67 Row: Smart Speaker Market for Consumer, by Region, 2017–2025 (Usd Million)
Table 68 Row: Market for Smart Office, by Region, 2017–2025 (Usd Million)
Table 69 Row: Market for Other Applications, by Region, 2017–2025 (Usd Million)
Table 70 Middle East & Africa: Market, by Application, 2017–2025 (Usd Million)
Table 71 South America: Market, by Application, 2017–2025 (Usd Million)
Table 72 Product Launches and New Product Developments (2018–2020)
Table 73 Partnerships, Agreements, and Collaborations (2018–2020)
Table 74 Expansions (2018–2020)
List of Figures
Figure 1 Smart Speaker Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Data Triangulation
Figure 5 Global Smart Speaker Market Between 2017 and 2025
Figure 6 Market for Alexa Expected to Register the Largest Shipment during the Forecast Period
Figure 7 Smart Home Application to Hold the Largest Market Size for Smart Speaker by 2025
Figure 8 Market for Software to Grow at a Higher CAGR Between 2020 and 2025
Figure 9 North America to Hold the Largest Share of the Smart Speaker Market in 2020
Figure 10 Increase in the Number of Smart Homes Drives the Smart Speaker Market
Figure 11 Smart Home to Hold the Largest Market Size for Smart Speaker for Alexa by 2025
Figure 12 North America to Hold the Largest Share of the Smart Speaker Market for Consumer Application Between 2020 and 2025
Figure 13 Google Assistant to Hold the Largest Market Size Between 2020 and 2025
Figure 14 Speaker Driver to Hold the Largest Market Size for Smart Speaker for Hardware Between 2020 and 2025
Figure 15 China Held the Largest Market Share for Smart Speaker in Apac in 2019
Figure 16 Growing Demand for Iot and Ai Technologies in Various Applications Drives the Smart Speaker Market Growth
Figure 17 Installation of Connected Devices in Smart Homes Within Smart Cities
Figure 18 Conceptual Framework on Consumer Acceptance of New Technologies
Figure 19 Value Chain: Smart Speaker Market, 2019
Figure 20 Geographic Snapshot of the Smart Speaker Market (Cagr, 2020-2025)
Figure 21 North America: Market Snapshot
Figure 22 Europe: Market Snapshot
Figure 23 Apac: Market Snapshot
Figure 24 Product Launches are the Key Strategies Adopted by Players in the Market (2018–2020)
Figure 25 Ranking of Top 5 Players in the Smart Speaker Market (2019)
Figure 26 Smart Speaker Market (Global): Competitive Leadership Mapping, 2019
Figure 27 Amazon: Company Snapshot
Figure 28 Alphabet: Company Snapshot
Figure 29 Baidu: Company Snapshot
Figure 30 Alibaba: Company Snapshot
Figure 31 Xiaomi: Company Snapshot
Figure 32 Apple: Company Snapshot
Figure 33 Sonos: Company Snapshot
Figure 34 Lenovo: Company Snapshot
Executive Summary
Companies Mentioned
- Alibaba
- Alphabet
- Altec Lansing
- Amazon
- Apple
- Baidu
- Bose
- Harman International
- Lenovo
- LG Electronics
- Libratone
- Mobvoi
- Onkyo Corporation
- Panasonic
- Samsung
- SK Telecom
- Sonos
- Sony
- Xiaomi
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 137 |
| Published | June 2020 |
| Forecast Period | 2020 - 2025 |
| Estimated Market Value ( USD | $ 7.1 billion |
| Forecasted Market Value ( USD | $ 15.6 billion |
| Compound Annual Growth Rate | 17.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 20 |
