Global Playout Automation Market 2018-2022

  • ID: 4454583
  • Report
  • Region: Global
  • 119 pages
  • TechNavio
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FEATURED COMPANIES

  • Evertz Microsystems
  • Grass Valley
  • Harmonic
  • Snell Advanced Media
  • MORE
About Playout Automation

The market is fragmented due to the presence of many small and large vendors. The report only lists the key vendors in the market and does not present the market share of all vendors operating in the market. The report discusses the primary market growth drivers and challenges that vendors and the market as a whole face, and provides an overview of the key trends emerging in the market.

The analysts forecast the global playout automation market to grow at a CAGR of 15.67% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global playout automation market for 2018-2022. To calculate the market size, the report considers the revenue generated from genres such as sports, news, entertainment, cartoon and learning, and lifestyle and knowledge.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
The report, Global Playout Automation Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Evertz Microsystems
  • Grass Valley
  • Harmonic
  • Snell Advanced Media
Market drivers
  • Rising need for multilingual playout
  • For a full, detailed list, view the full report
Market challenges
  • High adoption of free Internet TV services
  • For a full, detailed list, view the full report
Market trends
  • Growing language variation
  • For a full, detailed list, view the full report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Evertz Microsystems
  • Grass Valley
  • Harmonic
  • Snell Advanced Media
  • MORE
PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION
  • Market outline
PART 05: MARKET LANDSCAPE
  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis
PART 06: MARKET SIZING
  • Market definition
  • Market sizing 2017
  • Market size and forecast 2017-2022
PART 07: FIVE FORCES ANALYSIS
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition
PART 08: MARKET SEGMENTATION BY GENRE
  • Segmentation by genre
  • Comparison by application
  • Sports - Market size and forecast 2017-2022
  • News - Market size and forecast 2017-2022
  • Entertainment - Market size and forecast 2017-2022
  • Cartoon and learning - Market size and forecast 2017-2022
  • Lifestyle and knowledge - Market size and forecast 2017-2022
  • Market opportunity by application
PART 09: CUSTOMER LANDSCAPE

PART 10: MARKET SEGMENTATION BY END-USER
  • Segmentation by end-user
  • Comparison by end-user
  • International broadcasters - Market size and forecast 2017-2022
  • National broadcasters - Market size and forecast 2017-2022
  • Market opportunity by end-user
PART 11: REGIONAL LANDSCAPE
  • Geographical segmentation
  • Regional comparison
  • Americas - Market size and forecast 2017-2022
  • EMEA - Market size and forecast 2017-2022
  • APAC - Market size and forecast 2017-2022
  • Key leading countries
  • Market opportunity
  • Buying criteria of playout automation
PART 12: DECISION FRAMEWORK

PART 13: DRIVERS AND CHALLENGES
  • Market drivers
  • Market challenges
PART 14: MARKET TRENDS
  • Scope for technological evolution in global market
  • Growing language variation
  • High popularity of cloud-based OTT channel
  • Reluctance of customers to spend on VoD services
PART 15: VENDOR LANDSCAPE
  • Overview
  • Landscape disruption
  • Competitive scenario
PART 16: VENDOR ANALYSIS
  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Evertz Microsystems
  • Grass Valley
  • Harmonic
  • Snell Advanced Media
PART 17: APPENDIX
  • List of abbreviations
List of Exhibits
Exhibit 01: Parent market
Exhibit 02: Related market
Exhibit 03: Global TV broadcasting market
Exhibit 04: Market characteristics
Exhibit 05: Market segments
Exhibit 06: Market definition - Inclusions and exclusions checklist
Exhibit 07: Market size 2017
Exhibit 08: Validation techniques employed for market sizing 2017
Exhibit 09: Global playout automation market - Market size and forecast 2017-2022 ($ millions)
Exhibit 10: Global playout automation market - Year-over-year growth 2018-2022 (%)
Exhibit 11: Five forces analysis 2017
Exhibit 12: Five forces analysis 2022
Exhibit 13: Bargaining power of buyers
Exhibit 14: Bargaining power of suppliers
Exhibit 15: Threat of new entrants
Exhibit 16: Threat of substitutes
Exhibit 17: Threat of rivalry
Exhibit 18: Market condition - Five forces 2017
Exhibit 19: Market condition - Five forces 2022
Exhibit 20: Global playout automation market: Segmentation by genre 2017-2022 (% share of revenue)
Exhibit 21: Comparison by application
Exhibit 22: Global playout automation market by sports - Market size and forecast 2017-2022 ($ millions)
Exhibit 23: Global playout automation market by sports - Year-over-year growth 2018-2022 (%)
Exhibit 24: Global playout automation market by news - Market size and forecast 2017-2022 ($ millions)
Exhibit 25: Global playout automation market by news - Year-over-year growth 2018-2022 (%)
Exhibit 26: Global playout automation market by entertainment - Market size and forecast 2017-2022 ($ millions)
Exhibit 27: Global playout automation market by entertainment - Year-over-year growth 2018-2022 (%)
Exhibit 28: Global playout automation market by cartoon and learning - Market size and forecast 2017-2022 ($ millions)
Exhibit 29: Global playout automation market by cartoon and learning - Year-over-year growth 2018-2022 (%)
Exhibit 30: Global playout automation market by lifestyle and knowledge - Market size and forecast 2017-2022 ($ millions)
Exhibit 31: Global playout automation market by lifestyle and knowledge - Year-over-year growth 2018-2022 (%)
Exhibit 32: Market opportunity by application
Exhibit 33: Customer landscape
Exhibit 34: Global playout automation market: Segmentation by end-user 2017-2022 (% share of revenue)
Exhibit 35: Comparison by end-user
Exhibit 36: Global playout automation market by international broadcasters - Market size and forecast 2017-2022 ($ millions)
Exhibit 37: Global playout automation market by international broadcasters - Year-over-year growth 2018-2022 (%)
Exhibit 38: Global playout automation market by national broadcasters - Market size and forecast 2017-2022 ($ millions)
Exhibit 39: Global playout automation market by national broadcasters - Year over year growth 2018-2022 (%)
Exhibit 40: Market opportunity by end-user
Exhibit 41: Global playout automation market: Segmentation by geography 2017-2022 (% share of revenue)
Exhibit 42: Regional comparison
Exhibit 43: Playout automation market in Americas - Market size and forecast 2017-2022 ($ millions)
Exhibit 44: Playout automation market in Americas- Year-over-year growth 2018-2022 (%)
Exhibit 45: Top 3 countries in Americas
Exhibit 46: Playout automation market in EMEA - Market size and forecast 2017-2022 ($ millions)
Exhibit 47: Playout automation market in EMEA - Year-over-year growth 2018-2022 (%)
Exhibit 48: Top 3 countries in EMEA
Exhibit 49: Playout automation market in APAC - Market size and forecast 2017-2022 ($ millions)
Exhibit 50: Playout automation market in APAC - Year over year growth 2018-2022 (%)
Exhibit 51: Top 3 countries in APAC
Exhibit 52: Key leading countries
Exhibit 53: Market opportunity
Exhibit 54: Vendor landscape
Exhibit 55: Landscape disruption
Exhibit 56: Vendors covered
Exhibit 57: Vendor classification
Exhibit 58: Market positioning of vendors
Exhibit 59: Vendor overview
Exhibit 60: Evertz Microsystems - Business segments
Exhibit 61: Evertz Microsystems - Organizational developments
Exhibit 62: Evertz Microsystems - Geographic focus 2017
Exhibit 63: Vendor overview
Exhibit 64: Grass Valley - Business segments
Exhibit 65: Grass Valley- Organizational developments
Exhibit 66: Grass Valley - Geographic focus 2017
Exhibit 67: Vendor overview
Exhibit 68: Harmonic - Business segments
Exhibit 69: Harmonic - Organizational developments
Exhibit 70: Harmonic - Geographic focus 2017
Exhibit 71: Vendor overview
Exhibit 72: Snell Advanced Media - Business segments
Exhibit 73: Snell Advanced Media - Organizational developments
Exhibit 74: Snell Advanced Media - Geographic focus 2017
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FEATURED COMPANIES

  • Evertz Microsystems
  • Grass Valley
  • Harmonic
  • Snell Advanced Media
  • MORE
New Report Released: - Global Playout Automation Market 2018-2022

The author of the report recognizes the following companies as the key players in the global playout automation market: Evertz Microsystems, Grass Valley, Harmonic, and Snell Advanced Media

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is Growing language variation. The playout automation market is experiencing a tremendous rise in the number of channels and an intensive distribution of channels across different geographies. These channels are divided based on region and language preferences. The broadcasting market is witnessing an increasing demand for highquality content in regional channels. This requires systematic storage and processing of content, which is necessary to be distributed across different broadcast networks, thereby increasing the demand for playout automation devices. Therefore, the increase in regional and language variations is likely to boost the demand for playout automation devices globally”

According to the report, one of the major drivers for this market is Rising need for multilingual playout. The demand for multilingual playout has gained significant demand due to the wide audience base and growing penetration of satellite and cable TV in rural areas, particularly in the Asian countries. In 2017, most TV service providers offered multilingual playout for various channels with the use of CiaB, which further automates the playout process based on input files. CiaB also assists in inserting multilingual regional-specific commercials during playout. Thus, with the use of CiaB and the growing need for multilingual playout is likely to support the revenue inflow of the global playout automation market during the forecast period.

Further, the report states that one of the major factors hindering the growth of this market is High adoption of free Internet TV services. Paid TV services are in constant competition with free Internet TV services, such as YouTube and Hulu. Consumers tend to become reluctant to buy TV subscription services because of the high availability of these free services. For example, YouTube enables viewers to watch live sports, live concerts, serials, music, and movies for free, in both HD and SD formats. Viewers can download these anytime as per their convenience. The availability of free TV services also minimizes the need to buy TV subscriptions and reduces the revenue of paid service vendors.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • Evertz Microsystems
  • Grass Valley
  • Harmonic
  • Snell Advanced Media
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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