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The Bullseye Principle. Mastering Intention-Based Communication to Collaborate, Execute, and Succeed

  • ID: 4454870
  • Book
  • June 2018
  • Region: Global
  • 304 Pages
  • John Wiley and Sons Ltd
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Many people who consider themselves good communicators often fail to influence their audiences in personal and business interactions. The Bullseye Principle shows you how to transform your communication by aligning your intention with your objective to deliver clear, purposeful messages that get the results you want.


"Filled with useful stories and practical tools and tips, The Bullseye Principle is a must–read for anyone wanting to be a more confident and compelling communicator."
Ken Blanchard, coauthor of The New One Minute Manager® and coeditor of Servant Leadership in Action

"Mills and Lewis have taken techniques frequently taught to actors and developed them into simple and effective methods of communication in the business world. Michael Scott should read The Bullseye Principle!"
Jenna Fischer, Emmy–nominated star of The Office and author of The Actors Life: A Survival Guide

"A must–read for those interested in significantly improving their communication skills especially in high–stakes conversations and presentations."
David Small, Vice President, Global Talent Management and Leadership Development, McDonald′s Corporation

"Great ideas alone are not enough to drive results. Effective leaders must activate vision via impactful communication. Mills and Lewis provide effective, practical techniques to help ensure your strategy is absorbed and adopted."
John Dugenske, Chief Investment and Corporate Strategy Officer, Allstate Insurance Company

"A MUST for any business leader who needs to be more influential! The Bullseye Principle will elevate leaders for years to come."
Jim Allen, President and CEO, Sloan Valve Company

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1 Hit Your Mark

Utilizing Intention to Maximize Message Impact

2 Define Your Personal Brand

Establishing and Projecting Executive Presence

3 Land the Job

Strategic Interviewing Techniques to Get You Hired

4 Communicate Like a Leader

Influencing Emotion through Style, and Delivery

5 Inspire and Motivate Others

Engaging Workers and Leading a Team through Change

6 Build Relationships

Making Connections, Establishing Trust and Earning Respect

7 Create a Memorable Narrative

Leveraging the Power of Storytelling in Business

8 Handle Difficult Conversations

Providing Feedback, Managing Emotions, and Speaking in the Moment

9 Run Killer MeetingsÇaÇd

Facilitating Like a Pro to Get Results

10 Make the Sale

Being Assertive, Influencing Others, and Preparing to Engage


Glossary of Terms


About the Authors


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David Lewis
G. Riley Mills
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