Survey Data Analysis in Applied Settings

Table of Contents

1. Survey Design
2. Gathering Data
3. Preparing Data for Analysis
4. Scoring Questionnaires
5. Exploring the Data
6. Basic Survey and Psychometric Analysis
7. Data Presentation, Graphing and Summarizing Results
8. Advanced Survey Analysis

Authors

James Griffith Professor, Department of Imaging and Interventional Radiology, The Chinese University of Hong Kong, Hong Kong (SAR), China. Research Assistant Professor, Northwestern University. Dr. Griffith's MD, MRCP, FRCR area of expertise is applying measurement science and psychometrics to clinical problems. He has extensive experience both researching and teaching in this area. He's additionally provided consultation on the topic to a variety of non-profits, pharmaceutical, and medical device companies. He maintains a clinical practice in Chicago focused on cognitive behavioral therapy for adults with anxiety and depression. He has published over 70 papers on various aspects of psychometrics and psychological assessment. Gregory Benoit Founder and Principal Consultant, Mentatt IT Services, IL, USA. Gregory earned his MA in cognitive psychology from SUNY Binghamton. He has published on the topics of memory and attention, and taught both undergraduate and graduate courses in statistics and psychological research methods. He has since moved into the private sector, where he now has over 16 years of experience applying his expertise in survey research to conduct market analysis, usability testing, and customer relationship management for companies such as Samsung, Levono, Bose, Ericsson, and Panasonic.