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Sugar Confectionery in Bulgaria

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    Report

  • 21 Pages
  • July 2025
  • Region: Bulgaria
  • Euromonitor International
  • ID: 4455629
Value sales of sugar confectionery are set to increase in 2025, driven by average unit price retention at relatively high levels and positive consumption rates. Despite ongoing trends towards reduced sugar intake, consumers continue to seek indulgence and often look for a quick sugar boost during a busy or stressful day.

The Sugar Confectionery in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Boiled Sweets, Chewy Candies, Gummies and Jellies, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Toffees, Caramels and Nougat.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sugar Confectionery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Medicated confectionery and traditional favourites support value sales in sugar confectionery
  • Zaharni Zavodi AD leads with well-established brands, while Ricola records strong growth
  • Supermarkets leads distribution as discounters and convenience stores grow
PROSPECTS AND OPPORTUNITIES
  • Sugar confectionery sales are set to rise amid strong consumer demand and price dynamics
  • Sugar reduction and health-promoting ingredients is set to drive innovation in medicated confectionery
  • Gummies and jellies are set to benefit from increased product variety, including healthier options
  • Summary 1 Other Sugar Confectionery by Product Type: 2025
CATEGORY DATA
  • Table 1 Sales of Sugar Confectionery by Category: Volume 2020-2025
  • Table 2 Sales of Sugar Confectionery by Category: Value 2020-2025
  • Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
  • Table 5 Sales of Chewy Candies by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
  • Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
  • Table 8 Distribution of Sugar Confectionery by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
  • Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
SNACKS IN BULGARIA
EXECUTIVE SUMMARY
  • Snacks in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 13 Sales of Snacks by Category: Volume 2020-2025
  • Table 14 Sales of Snacks by Category: Value 2020-2025
  • Table 15 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Snacks: % Value 2021-2025
  • Table 18 LBN Brand Shares of Snacks: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Snacks by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 2 Research Sources