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Sugar Confectionery in Bulgaria

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    Report

  • 22 Pages
  • July 2023
  • Region: Bulgaria
  • Euromonitor International
  • ID: 4455629
Although inflationary pressures in Bulgaria have eased somewhat since the start of the year, rising prices and falling purchasing power mean growth in sugar confectionery retail volume sales in 2023 looks set to be down slightly from 2022 and remain considerably slower than growth in current value sales. The lollipops category has experienced the steepest price hikes, as it is more exposed to high inflation due to the dominant position of imported brand Chupa Chups.

The analyst's Sugar Confectionery in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage:
Boiled Sweets, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Pastilles, Gummies, Jellies and Chews, Toffees, Caramels and Nougat.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sugar Confectionery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SUGAR CONFECTIONERY IN BULGARIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflationary pressures continue to drive up unit prices
  • Medicated confectionery is the most dynamic category in retail volume growth terms
  • Zaharni Zavodi remains the clear leader in sugar confectionery
PROSPECTS AND OPPORTUNITIES
  • Innovation should help to maintain consumer interest in sugar confectionery
  • Medicated confectionery will continue to post fastest growth in volume sales
  • Acquisition by ZIV should strengthen competitiveness of Zaharen kombinat Plovdiv
  • Summary 1 Other Sugar Confectionery by Product Type: 2023
CATEGORY DATA
  • Table 1 Sales of Sugar Confectionery by Category: Volume 2018-2023
  • Table 2 Sales of Sugar Confectionery by Category: Value 2018-2023
  • Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
  • Table 5 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
  • Table 6 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
  • Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
  • Table 8 Distribution of Sugar Confectionery by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
  • Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SNACKS IN BULGARIA
EXECUTIVE SUMMARY
  • SNACKS IN 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 13 Sales of Snacks by Category: Volume 2018-2023
  • Table 14 Sales of Snacks by Category: Value 2018-2023
  • Table 15 Sales of Snacks by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Snacks by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Snacks: % Value 2019-2023
  • Table 18 LBN Brand Shares of Snacks: % Value 2020-2023
  • Table 19 Penetration of Private Label by Category: % Value 2018-2023
  • Table 20 Distribution of Snacks by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Snacks by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Snacks by Category: Value 2023-2028
  • Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research SOURCES