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Retailing in Morocco

  • ID: 4455630
  • Report
  • February 2020
  • Region: Morocco
  • 21 Pages
  • Euromonitor International
Retailing continued to see steady current value growth in Morocco in 2019, in line with the changing habits of consumers. Many consumers are increasingly moving towards a more modern, busier lifestyle, particularly in the main cities such as Casablanca and Marrakesh. These lifestyle changes have adapted the way consumers shop.

The Retailing in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
Retailing in Morocco
About the Publisher
March 2020

List of Content and Tables

Executive Summary
In 2019, Growth is Boosted by the Development of New Shopping Centres, As Increasingly Busy Lifestyles in Morocco is Encouraging the Growth of Modern Retailers
E-Commerce Grows Rapidly, As Stores Continue to Launch E-Commerce Platforms and Cross-Border E-Commerce Continues to Develop
The New Port in Tangier, Tanger Med Ii, will Contribute to the Development of the Maritime Transportation of Goods and Boost Economic Development
Consumers are Becoming more Independent-Minded, Trusting their Own Opinions Being Less Influenced by In-Stores Salespeople
The Summer Shopping Festival Organised by Morocco Mall Drives the Sales of Retailers in 2019, Particularly Apparel and Footwear, and Beauty and Health Care
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical Retail Landscape
Cash and Carry
Table 1 Cash and Carry Sales: Value 2014-2019
Seasonality
Back to School
Eid Al-Adha
Achoura
Payments and Delivery
Emerging Business Models
Market Data
Table 2 Sales in Retailing by Store-Based VS Non-Store: Value 2014-2019
Table 3 Sales in Retailing by Store-Based VS Non-Store: % Value Growth 2014-2019
Table 4 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 6 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 12 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 14 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 26 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 28 Retailing Gbo Company Shares: % Value 2015-2019
Table 29 Retailing Gbn Brand Shares: % Value 2016-2019
Table 30 Store-Based Retailing Gbo Company Shares: % Value 2015-2019
Table 31 Store-Based Retailing Gbn Brand Shares: % Value 2016-2019
Table 32 Store-Based Retailing Lbn Brand Shares: Outlets 2016-2019
Table 33 Non-Store Retailing Gbo Company Shares: % Value 2015-2019
Table 34 Non-Store Retailing Gbn Brand Shares: % Value 2016-2019
Table 35 Grocery Retailers Gbo Company Shares: % Value 2015-2019
Table 36 Grocery Retailers Gbn Brand Shares: % Value 2016-2019
Table 37 Grocery Retailers Lbn Brand Shares: Outlets 2016-2019
Table 38 Grocery Retailers Lbn Brand Shares: Selling Space 2016-2019
Table 39 Non-Grocery Specialists Gbo Company Shares: % Value 2015-2019
Table 40 Non-Grocery Specialists Gbn Brand Shares: % Value 2016-2019
Table 41 Non-Grocery Specialists Lbn Brand Shares: Outlets 2016-2019
Table 42 Non-Grocery Specialists Lbn Brand Shares: Selling Space 2016-2019
Table 43 Mixed Retailers Gbo Company Shares: % Value 2015-2019
Table 44 Mixed Retailers Gbn Brand Shares: % Value 2016-2019
Table 45 Mixed Retailers Lbn Brand Shares: Outlets 2016-2019
Table 46 Mixed Retailers Lbn Brand Shares: Selling Space 2016-2019
Table 47 Forecast Sales in Retailing by Store-Based VS Non-Store: Value 2019-2024
Table 48 Forecast Sales in Retailing by Store-Based VS Non-Store: % Value Growth 2019-2024
Table 49 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 50 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 51 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
Coronavirus (Covid-19)
Sources
Summary 2 Research Sources
Headlines
Prospects
Convenience Stores Invest in Cities that have Strong Economic Growth, Boosting Sales Through High Footfall and the Busier Lifestyles of Consumers in These Areas
The Scarcity of Larger Store Sizes Propels the Development of Convenience Stores
Property Market Trends Contribute to the Growth of Convenience Stores in Morocco
Competitive Landscape
Mini Brahim Leads Convenience Stores in Morocco, Running Marketing and Promotional Campaigns to Boost Its Values Sales
Otop is Planning to Expand in Other Moroccan Cities, While Leader Price Express Leaves the Landscape
Hectic Lifestyles and Consumer Loyalties Make Hypermarkets and Traditional Grocery Retailers Competitors to Convenience Stores
Channel Data
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 75 Convenience Stores Gbo Company Shares: % Value 2015-2019
Table 76 Convenience Stores Gbn Brand Shares: % Value 2016-2019
Table 77 Convenience Stores Lbn Brand Shares: Outlets 2016-2019
Table 78 Convenience Stores Lbn Brand Shares: Selling Space 2016-2019
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Headlines
Prospects
Discounters in Morocco Continue to Attract Investors, Further Benefiting from Appealing to Consumers Was Various Income Levels
The Sales Performance of Discounters Grows during the Holidays, when Other Retailers Close their Doors
There is a Growing Demand for Discounters to Expand into Smaller Towns Across the Country
Competitive Landscape
Bim Stores Retains Its Lead, Benefiting from Its Heavy Promotions Around Hard Discount Friday’S, Which Bring Consumers Through the Doors
Leader Price Leaves the Landscape, Having Struggled with Both Product Appeal and Price Point
In 2019, Label’Vie Enters the Landscape, Investing in a New Discounter Store Titled Supeco
Channel Data
Table 81 Discounters: Value Sales, Outlets and Selling Space 2014-2019
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 83 Discounters Gbo Company Shares: % Value 2015-2019
Table 84 Discounters Gbn Brand Shares: % Value 2016-2019
Table 85 Discounters Lbn Brand Shares: Outlets 2016-2019
Table 86 Discounters Lbn Brand Shares: Selling Space 2016-2019
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Headlines
Prospects
Shopping Centres Continue to Play a Vital Role in the Growth of Hypermarkets in Morocco
Scarcity of Physical Space Leads Retailers to Invest Outside the City Centres
Households’ Purchasing Behaviours and Changes in Lifestyles Boost Sales for Hypermarkets
Competitive Landscape
Marjane Holding Retains Its Lead in 2019, Benefiting from Outlets Across the Country, with Products that are Appealing and Regularly Updated to Keep Consumers Interested
Label’Vie is Strengthening Its Positioning by Tapping into Social Media Marketing and Collaborating with Influencers
Traditional Marketplaces Compete Against Hypermarkets, Selling Fresh Fruit and Vegetables that Consumers can Negotiate the Price of
Channel Data
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 91 Hypermarkets Gbo Company Shares: % Value 2015-2019
Table 92 Hypermarkets Gbn Brand Shares: % Value 2016-2019
Table 93 Hypermarkets Lbn Brand Shares: Outlets 2016-2019
Table 94 Hypermarkets Lbn Brand Shares: Selling Space 2016-2019
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Headlines
Prospects
Lead by Acima and Carrefour Market; Supermarkets are Developing in Morocco, Attracting the Interest of New Investors
Shopping Centres and Residential Projects Boost the Growth of Supermarkets in 2019
Independent Small Grocers Use Supermarkets Strategies and Management Systems, to Entice Consumers Back into their Stores
Competitive Landscape
Carrefour Market Retains Its Led by Expanding Its Outlets, with Placed Player Acima will Change Its Visual Identity to become Marjane Market
French Retailer Super U Has Opened Its First Supermarket in Morocco, Set to Shake Up the Landscape
Bim Stores in Discounters and Family-Owned Businesses Remain Competitors to Supermarkets in Morocco
Channel Data
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 99 Supermarkets Gbo Company Shares: % Value 2015-2019
Table 100 Supermarkets Gbn Brand Shares: % Value 2016-2019
Table 101 Supermarkets Lbn Brand Shares: Outlets 2016-2019
Table 102 Supermarkets Lbn Brand Shares: Selling Space 2016-2019
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Headlines
Prospects
Traditional Grocers are Declining in Morocco, Facing Fierce Competition from Modern Grocery Retailers Who have a Wider Array of Products, and Attractive Discounts and Deals
Holidays and Themed Events Increase the Sales Performance of Chocolate Confectionery Groups
Traditional Grocers Suffer from Stagnant Profit Margins As Consumers Shopping Behaviours Change
Competitive Landscape
Modern Retailing Stores Compete Fiercely with Traditional Grocery Retailing Stores
La Fonda Retains Positive Growth, Having Acquired a Loyal Consumer Base Who Appreciate Its Quality Product and Reliable Customer Service
Independent Small Grocers Compete Against Established Traditional Grocery Retailers
Channel Data
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 107 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 108 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 109 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 110 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 113 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 114 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 115 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 116 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Headlines
Prospects
Growth in Apparel and Footwear Specialists is Boosted by New Players Entering the Landscape, New Outlets Opening and the Expansion of Shopping Centres
Apparel Specialist Retailers are Investing in E-Commerce to Boost Growth and Drive Value Sales
Smuggled Branded Clothes Increase in Morocco, Becoming a Growing Threat on the Landscape
Competitive Landscape
Marwa Leads the Apparel Industry with Its Affordable Price-Points, Renovating Its Stores to become more Appealing in 2019
Turkish Brands have a Positive Perception in Morocco, Benefiting from Attractive Quality-Price Ratios
Social Media Sellers and Cross-Border E-Commerce Retailers Compete Against Footwear and Apparel Retailers
Channel Data
Table 117 Apparel and Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 118 Apparel and Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 119 Apparel and Footwear Specialist Retailers Gbo Company Shares: % Value 2015-2019
Table 120 Apparel and Footwear Specialist Retailers Gbn Brand Shares: % Value 2016-2019
Table 121 Apparel and Footwear Specialist Retailers Lbn Brand Shares: Outlets 2016-2019
Table 122 Apparel and Footwear Specialist Retailers Lbn Brand Shares: Selling Space 2016-2019
Table 123 Apparel and Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 124 Apparel and Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Headlines
Prospects
Electronics and Appliance Specialist Retailers are Growing, with Sales Boosted by Different Seasonal Activities and Events
Modern and Specialist Retailers are Growing in Favour of Traditional Retailers, Offering a more Extensive Range of Products with Appealing Payment Options
Atlanta Has Collaborated with Bosch to Launch the First Affinity Insurance in Morocco
Competitive Landscape
Le Comptoir De L'electromenager Continues to Lead the Electronics and Appliance Landscape, Launching an Innovative Digitalised Retail Store
Arthur Martin Enters the Landscape, Offering Goods Through Both Modern and Traditional Retailers
Cosmos Electro Requests Investment Funds to Expand Its Stores Over the Forecast Period
Channel Data
Table 125 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 126 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 127 Electronics and Appliance Specialist Retailers Gbo Company Shares: % Value 2015-2019
Table 128 Electronics and Appliance Specialist Retailers Gbn Brand Shares: % Value 2016-2019
Table 129 Electronics and Appliance Specialist Retailers Lbn Brand Shares: Outlets 2016-2019
Table 130 Electronics and Appliance Specialist Retailers Lbn Brand Shares: Selling Space 2016-2019
Table 131 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 132 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Headlines
Prospects
Social Media Influencers Play a Vital Role in the Development of Health and Beauty Specialist Retailers
The Rise of the Health and Wellness Trend Increases Consumer Demand for Natural and Organic Products
Health and Beauty Specialist Retailers are Partnering with E-Commerce Marketplaces to Increase their Sales Performance
Competitive Landscape
Leader Yves Rocher Strengthens Its Positioning in Morocco by Investing in Marketing and Innovation
L’Oréal Maroc is Developing and Boosting Sales in Morocco Through Its Signed Agreements with Major Retailers
Independent Health and Beauty Specialist Retailers and E-Commerce Retailing are Growing Competition for the Industry
Channel Data
Table 133 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 134 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 135 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 136 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 137 Health and Beauty Specialist Retailers Gbo Company Shares: % Value 2015-2019
Table 138 Health and Beauty Specialist Retailers Gbn Brand Shares: % Value 2016-2019
Table 139 Health and Beauty Specialist Retailers Lbn Brand Shares: Outlets 2016-2019
Table 140 Health and Beauty Specialist Retailers Lbn Brand Shares: Selling Space 2016-2019
Table 141 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 142 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 143 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 144 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024
Headlines
Prospects
Sales of Home and Garden Specialist Retailers are Boosted by the Growing Access to Diy Tutorials Across Social Media and Online
Home and Garden Market is Still Led by Informal Marketplaces, Where Consumers can Get Personal Advice and Negotiate Prices
Asian Suppliers have Gained the Trust of Moroccan Customers, Offering Attractive Price-Quality Ratios
Competitive Landscape
Kitea Leads the Landscape While Bricoma Invests in a Commercial Real Estate As it Continues Expanding in 2019
Mr. Bricolage Continues to Perform Well, Investing in Social Media Platforms to Keep Consumers Informed and Boosting Its Brand Appeal
Customers are Becoming Increasingly Attracted to the Offers Available Through Cross-Border Retailers Sites
Channel Data
Table 145 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 146 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 147 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 148 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 149 Home and Garden Specialist Retailers Gbo Company Shares: % Value 2015-2019
Table 150 Home and Garden Specialist Retailers Gbn Brand Shares: % Value 2016-2019
Table 151 Home and Garden Specialist Retailers Lbn Brand Shares: Outlets 2016-2019
Table 152 Home and Garden Specialist Retailers Lbn Brand Shares: Selling Space 2016-2019
Table 153 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 154 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 155 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 156 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024
Headlines
Prospects
The Changing Lifestyle of Households in Morocco Contributes to the Growth of Department Stores
Shopping Centres Benefit the Growth of Department Stores, with New Shopping Outlets Continuing to Open Across the Country
Department Stores are Mostly Concentrated Around Casablanca, Leaving Many Consumers Unable to Visit These Outlets
Competitive Landscape
Alpha 55 Opens Its Second Outlet, Launching the Store with a Press Conference and Through Social Media Marketing
Hypermarkets Compete with Department Stores; Offering Similar Products at Often Lower Prices While Benefiting from Having more Convenient Locations
E-Commerce and Social Media Sellers are Fierce Competition for Department Stores in Morocco
Channel Data
Table 157 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 158 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 159 Department Stores Gbo Company Shares: % Value 2015-2019
Table 160 Department Stores Gbn Brand Shares: % Value 2016-2019
Table 161 Department Stores Lbn Brand Shares: Outlets 2016-2019
Table 162 Department Stores Lbn Brand Shares: Selling Space 2016-2019
Table 163 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 164 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Headlines
Prospects
Favourable Locations and Appealing Price Points Boost the Growth of Variety Stores
Informal Retailing Attract Households, Offering Seasonal Goods that Variety Stores Often Overlook
Outlets will Increase in Numbers Over the Forecast Period, However Sales Per Outlet are Set to Reduce
Competitive Landscape
Miniso Leads Variety Stores, Investing in Solid Locations, Social Media Marketing and Influencer Relationships
Previous Leader Yatout Loses Value Shares in Favour of Competitors
Competition Arises from Social Media, As Well As Department Stores in Morocco
Channel Data
Table 165 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 166 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 167 Variety Stores Gbo Company Shares: % Value 2015-2019
Table 168 Variety Stores Gbn Brand Shares: % Value 2016-2019
Table 169 Variety Stores Lbn Brand Shares: Outlets 2016-2019
Table 170 Variety Stores Lbn Brand Shares: Selling Space 2016-2019
Table 171 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 172 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Headlines
Prospects
Beauty and Personal Care Groups Dominate Direct Selling in Morocco, As Representatives have Worked to Build Up Strong Consumer Bases
E-Commerce Drives the Growth of Direct Selling in Morocco As Players Partner with Popular Platform Jumia
The Moroccan Association of Direct Selling Renews Its Board of Directors
Competitive Landscape
Oriflame Retains Its Leadership Position, Benefiting from a Partnership with Jumia, While Avon Invests in Its Employees and Social Media Activations
Forever Living Products Boost Sales by Aligning Its Products to the Growing Health and Wellness Trend
Consumers are Becoming more Independent and Less Influenced by Direct Selling Representatives
Channel Data
Table 173 Direct Selling by Category: Value 2014-2019
Table 174 Direct Selling by Category: % Value Growth 2014-2019
Table 175 Direct Selling Gbo Company Shares: % Value 2015-2019
Table 176 Direct Selling Gbn Brand Shares: % Value 2016-2019
Table 177 Direct Selling Forecasts by Category: Value 2019-2024
Table 178 Direct Selling Forecasts by Category: % Value Growth 2019-2024
Headlines
Prospects
Vending is Growing at a Steady Rate in Morocco, Boosted by Vending Facilities in Workplaces
The Rise of Co-Working Spaces in Morocco Drives the Use of Coffee Vending Machines
The Growth of Fitness Centres in Large Cities Propels the Growth of Vending
Competitive Landscape
Top Class Espresso Continues to Innovate, Launching New Machines and Capsule Flavours in the Landscape
Coca-Cola Morocco Leads the Soft Drinks Vending Landscape, Highlighting Its Vending Facilities at Launch Events
Indirect Competition for Vending Arises from Traditional Cafés and Coffee Shops
Channel Data
Table 179 Vending by Category: Value 2014-2019
Table 180 Vending by Category: % Value Growth 2014-2019
Table 181 Vending Gbo Company Shares: % Value 2015-2019
Table 182 Vending Gbn Brand Shares: % Value 2016-2019
Table 183 Vending Forecasts by Category: Value 2019-2024
Table 184 Vending Forecasts by Category: % Value Growth 2019-2024
Headlines
Prospects
E-Commerce is Developing at a Rapid Rate in Morocco, Encouraging Retailers to Launch their E-Commerce Platforms
Research Online and Purchase Offline is a Growing Trend in Morocco
Logistics is a Concern for E-Commerce Retailers, However, Poste Maroc Focuses on Improving Its Services
Competitive Landscape
Jumia Continues to Develop, Appealing to Consumers and Boosting Sales by Offering Quicker Delivery Services
Amazon Continues to Grow, Yet the High Shipping Costs to Morocco Hinders the Purchase Decision of Customers
Asian Sites Compete with E-Commerce Retailers in Morocco As Consumers Appreciate their Lower Price-Points and Free Delivery
Channel Data
Table 185 E-Commerce by Channel and Category: Value 2014-2019
Table 186 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 187 E-Commerce Gbo Company Shares: % Value 2015-2019
Table 188 E-Commerce Gbn Brand Shares: % Value 2016-2019
Table 189 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 190 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
Headlines
Prospects
Mobile E-Commerce is Growing in the Country, However, Very Few Players have Invested in Marketing and Advertising
Households have an Increasing Awareness of Mobile E-Commerce Payments
Non-Retailing Mobile E-Commerce, Such As Travel Services, is Growing in Morocco
Competitive Landscape
Jumia Encourages E-Commerce Payments Through Promotions and Payment Plans
Mobile Applications of Cross Border Retailers are Gaining the Interest of Moroccan Shoppers
Mobile E-Commerce Faces Competition from E-Commerce Platforms, with Many Users Feeling Unsure About Payments Through Mobile Phones
Channel Data
Table 191 Mobile E-Commerce: Value 2014-2019
Table 192 Mobile E-Commerce: % Value Growth 2014-2019
Table 193 Mobile E-Commerce Forecasts: Value 2019-2024
Table 194 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
Headlines
Prospects
The Landscape is Fragmented, However, Growth is Driven by Partnerships with Social Media Influencers, Encouraging Value Sales
Food and Drink E-Commerce Continues to Evolve in Morocco, Boosted by the Growth of Fast Food As a Lunchtime Option
Advertising Strategies and Discounts Used by Food and Drink E-Commerce Boosts Sales
Competitive Landscape
Jumia Food is Strengthening Its Position by Investing in the Moroccan Landscape, and Offering Jumia Pay As a Payment Solution
Glovo Maroc Continue to Develop in All Moroccan Cities, Investing in Training Its Delivery Teams to Offer Strong Levels of Customer Service
Lifestyle Changes of Consumers Drives the Growth of Food and Drink E-Commerce Start-Ups
Channel Data
Table 195 Food and Drink E-Commerce: Value 2014-2019
Table 196 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 197 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 198 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024
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