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Smartphone: Global Forecast, Value Chain Analysis and Opportunities and Challenges

  • ID: 4456394
  • Report
  • January 2018
  • Region: Global
  • 33 Pages
  • Market Intelligence & Consulting Institute (MIC)


  • Amazon
  • Gionee
  • Intel
  • Meizu
  • Murata
  • Sharp

The global shipment volume of smartphones grew by 2.9% YoY to 1.482 billion units in 2016. This growth rate is lower than that of 11.1% in 2015, suggesting the industry has entered the plateau. Among the different regions in the global market, the markets in Europe, North America, and China have all saturated. Nevertheless, the recent rise in per capita income, coupled with the ambitious R&D efforts of smartphone brands to boost product value, have driven the Chinese consumers to replace their low-end phones with mid- or high-end phones. This report provides an overview of the global and Taiwanese smartphone market and industry and an assessment from perspectives of the industry development and value chain; examines the industry's outlook, and the development of the top-five brands, including Samsung, Apple, Huawei, Oppo/Vivo, and Xiaomi, as well as the opportunities and challenges facing the industry and the market.

List of Topics:

  • Definition, scope, industrial characteristics of the smartphone industry, and includes its shipment performance over the years
  • Shipment volume and value forecast of the global and Taiwanese smartphone industries for the period 2018-2020
  • The industry's value chain analysis, touching on major players in each segment and their product strategies including Samsung, Apple, Huawei, Oppo/Vivo, and Xiaomi
  • Opportunities and challenges of the industry are pinpointed
Note: Product cover images may vary from those shown


  • Amazon
  • Gionee
  • Intel
  • Meizu
  • Murata
  • Sharp

1. Preface

2. The Smartphone Industry
2.1 Definition and Scope
2.2 Industrial Development
2.3 Value Chain Analysis
2.3.1 Upstream Players
2.3.2 Midstream Players
2.3.3 Downstream Players

3. Outlook for the Smartphone Industry
3.1 Major Players of the Global Smartphone Industry
3.1.1 Samsung
3.1.2 Apple
3.1.3 Huawei
3.1.4 Oppo/Vivo
3.1.5 Xiaomi
3.2 The Taiwanese Smartphone Industry

4. Opportunities and Challenges
4.1 Opportunities
4.1.1 Growth Potential in Emerging Markets
4.1.2 New Markets Come New Partnerships
4.1.3 New Models for OBM-OEM Collaboration
4.2 Challenges
4.2.1 Chinese OEMs are Building Overseas Production Bases
4.2.2 Chinese OBMs are Venturing into Overseas Markets
4.2.3 Differentiation in Content and Service Ecosystems Has Become the Trend


List of Tables
Table 1: Global Smartphone Value Chain
Table 2: Major Key Component Suppliers in the Smartphone Industry

List of Figures
Figure 1: Global Smartphone Industry Shipment Volume and Value, 2014-2016
Figure 2: Global Smartphone Shipment Share by Branded Vendor, 2016
Figure 3: Global Smartphone Shipment Share by Branded Vendors, 2016
Figure 4: Global Smartphone Shipment Volume and Value Forecast, 2018-2020
Figure 5: Taiwanese Smartphone Shipment Volume and Value Forecast, 2018-2020

Note: Product cover images may vary from those shown


A selection of companies mentioned in this report includes:

  • ASUS
  • Amazon
  • Apple
  • Arima Comm.
  • BOE
  • Blackberry
  • Cherry Mobile
  • Compal
  • Foxconn
  • Fujitsu
  • Gionee
  • Google
  • HMD
  • HTC
  • Harman
  • Himax
  • Huawei
  • IBM
  • Infocus
  • Innolux
  • Intel
  • Intex
  • Inventec
  • Karbonn
  • LG
  • Lava
  • LeTV
  • Lenovo
  • Longcheer
  • Ltd.
  • MIC
  • Meizu
  • MiTAC
  • Micro-Star
  • Micromax
  • Micron
  • Microsoft
  • Mito
  • Molex
  • Motorola
  • Murata
  • NewNet Communication Technologies LLC
  • Nexian
  • Nokia
  • Oppo
  • Pegatron
  • Perceptio
  • Polytron
  • Qualcomm
  • SK Hynix
  • Samsung
  • Shanghai Huaqin
  • Sharp
  • Sony
  • TCL
  • Toshiba
  • Tuplejump
  • Turi
  • Uber
  • Vivo
  • Walsin Technology Corporation
  • Wingtech Technology Co.
  • Wistron
  • Xiaomi
  • Yageo
  • ZT
Note: Product cover images may vary from those shown

Primary research with a holistic, cross-domain approach

The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.

Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:


  • Component supplier interviews
  • System supplier interviews
  • User interviews
  • Channel interviews
  • IPO interviews
  • Focus groups
  • Consumer surveys
  • Production databases
  • Financial data
  • Custom databases


  • Technology forecasting and assessment
  • Product assessment and selection
  • Product life cycles
  • Added value analysis
  • Market trends
  • Scenario analysis
  • Competitor analysis