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Mobile E-Commerce in Kenya

  • ID: 4457937
  • Report
  • March 2020
  • Region: Kenya
  • 30 pages
  • Euromonitor International
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The high penetration of mobile devices in Kenya coupled with the availability of more affordable data plans and an increasingly tech-savvy consumer base is all helping to drive dynamic growth in mobile e-commerce. With mobile internet subscriptions projected to almost double over the forecast period there are no signs that the channel will see slower growth over the forecast period, especially as more store-based retailers invest in the digital sphere.

The Mobile E-Commerce in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: E-Commerce.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mobile E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Mobile E-Commerce in Kenya

List of Contents and Tables

HEADLINES

PROSPECTS
  • Mobile e-commerce on rapid path to growth as user base explodes
  • Mobile payment solutions opening the market up to a wider audience
  • Mobile e-commerce offers benefits to both consumers and retailers
COMPETITIVE LANDSCAPE
  • Tusker Mattresses making up for lost time as it invests in new online services
  • M-Pesa improving its services to support mobile payment solutions
  • Social media seen as important in developing sales
CHANNEL DATA
  • Table 1 Mobile E-Commerce: Value 2014-2019
  • Table 2 Mobile E-Commerce: % Value Growth 2014-2019
  • Table 3 Mobile E-Commerce Forecasts: Value 2019-2024
  • Table 4 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
EXECUTIVE SUMMARY
  • Retailing benefiting from a healthy economy
  • Retailers investing in an omnichannel approach
  • Competition heats up with some players forced out of the market
  • New international players eye Kenya’s retailing potential
  • Retailing set for bright future
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2019
  • Physical retail landscape
  • Seasonality
  • Christmas
  • Back to School
  • Payments and delivery
  • Emerging business models
MARKET DATA
  • Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 7 Sales in Store-Based Retailing by Channel: Value 2014-2019
  • Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
  • Table 9 Store-Based Retailing Outlets by Channel: Units 2014-2019
  • Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 11 Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
  • Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
  • Table 15 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 17 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
  • Table 19 Retailing GBO Company Shares: % Value 2015-2019
  • Table 20 Retailing GBN Brand Shares: % Value 2016-2019
  • Table 21 Store-based Retailing GBO Company Shares: % Value 2015-2019
  • Table 22 Store-based Retailing GBN Brand Shares: % Value 2016-2019
  • Table 23 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
  • Table 24 Non-Store Retailing GBO Company Shares: % Value 2015-2019
  • Table 25 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
  • Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
  • Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
  • Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
  • Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
  • Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
  • Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
  • Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
  • Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
  • Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
  • Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
  • Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
  • Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
  • Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
  • Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
  • Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
  • Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
  • Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES
  • Summary 2 Research Sources
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