Mobile Internet Retailing in Kenya

  • ID: 4457937
  • Report
  • Region: Kenya
  • 18 pages
  • Euromonitor International
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According to industry reports in Kenya, mobile subscription penetration was high, driven by the continuing favourable landscape of smartphones brought on by increased competition with current players and new players entering the arena. Increased penetration led to increased mobile internet usage, especially in urban areas, as consumers use their phones to access the internet.

The Mobile Internet Retailing in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mobile Internet Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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MOBILE INTERNET RETAILING IN KENYA

List of Contents and Tables
  • Headlines
  • Prospects
  • Mobile Penetration Continues To Promote Internet Retailing
  • Internet Retailers Develop User-friendly Applications To Facilitate Mobile Internet Retailing
  • Affordability of Smartphones Boosts Mobile Internet Retailing
  • Competitive Landscape
  • Low Computer Penetration Encourages Mobile Internet
  • Channel Data
  • Table 1 Mobile Internet Retailing: Value 2012-2017
  • Table 2 Mobile Internet Retailing: % Value Growth 2012-2017
  • Table 3 Mobile Internet Retailing Forecasts: Value 2017-2022
  • Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022
  • Executive Summary
  • Retailing in Kenya Maintains Strong Growth in 2017
  • Informal Sales Remain Relevant in Kenya
  • Modern Retailers Reduce Selling Space
  • International Players Continue To Set Up Shop in Kenya in 2017
  • Strong Growth Expected Over the Forecast Period
  • Operating Environment
  • Informal Retailing
  • Opening Hours
  • Summary 1 Standard Opening Hours by Channel Type 2017
  • Physical Retail Landscape
  • Seasonality
  • Payments and Delivery
  • Emerging Business Models
  • Market Data
  • Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
  • Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
  • Table 7 Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 9 Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 11 Sales in Non-Store Retailing by Channel: Value 2012-2017
  • Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
  • Table 13 Retailing GBO Company Shares: % Value 2013-2017
  • Table 14 Retailing GBN Brand Shares: % Value 2014-2017
  • Table 15 Store-based Retailing GBO Company Shares: % Value 2013-2017
  • Table 16 Store-based Retailing GBN Brand Shares: % Value 2014-2017
  • Table 17 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
  • Table 18 Non-Store Retailing GBO Company Shares: % Value 2013-2017
  • Table 19 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
  • Table 20 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
  • Table 21 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
  • Table 22 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
  • Table 23 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
  • Table 24 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
  • Table 25 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
  • Table 26 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
  • Table 27 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 2 Research Sources
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