Mixed Retailers in Kenya

  • ID: 4457939
  • Report
  • Region: Kenya
  • 20 pages
  • Euromonitor International
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Variety stores outlets in Kenya offer a wide range of products, targeting specific groups, making them appealing to consumers. They serve as a one-stop shop for all products from pregnancy through to infancy as well as for general childcare. They offer a wide range of products from clothing, bedding, feeding as well as educational material, with expert advice given for every stage, as required.

The Mixed Retailers in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Department Stores , Mass Merchandisers, Variety Stores, Warehouse Clubs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mixed Retailers market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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MIXED RETAILERS IN KENYA

List of Contents and Tables
  • Headlines
  • Prospects
  • Wide Product Variety Appeals To Consumers
  • Baby Care Products Represent the Main Sales Within Variety Stores
  • Competitive Landscape
  • Specialisation Sets Variety Shops Apart
  • Modern Grocery Retailers Eat Into Sales Share of Mixed Retailers
  • Channel Data
  • Table 1 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 2 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 3 Sales in Mixed Retailers by Channel: Value 2012-2017
  • Table 4 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
  • Table 5 Mixed Retailers Outlets by Channel: Units 2012-2017
  • Table 6 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
  • Table 7 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 8 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 9 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
  • Table 10 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
  • Table 11 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
  • Table 12 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Executive Summary
  • Retailing in Kenya Maintains Strong Growth in 2017
  • Informal Sales Remain Relevant in Kenya
  • Modern Retailers Reduce Selling Space
  • International Players Continue To Set Up Shop in Kenya in 2017
  • Strong Growth Expected Over the Forecast Period
  • Operating Environment
  • Informal Retailing
  • Opening Hours
  • Summary 1 Standard Opening Hours by Channel Type 2017
  • Physical Retail Landscape
  • Seasonality
  • Payments and Delivery
  • Emerging Business Models
  • Market Data
  • Table 13 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
  • Table 14 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
  • Table 15 Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 16 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 17 Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 18 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 19 Sales in Non-Store Retailing by Channel: Value 2012-2017
  • Table 20 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
  • Table 21 Retailing GBO Company Shares: % Value 2013-2017
  • Table 22 Retailing GBN Brand Shares: % Value 2014-2017
  • Table 23 Store-based Retailing GBO Company Shares: % Value 2013-2017
  • Table 24 Store-based Retailing GBN Brand Shares: % Value 2014-2017
  • Table 25 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
  • Table 26 Non-Store Retailing GBO Company Shares: % Value 2013-2017
  • Table 27 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
  • Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
  • Table 29 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
  • Table 30 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
  • Table 31 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
  • Table 32 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
  • Table 33 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
  • Table 34 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
  • Table 35 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 2 Research Sources
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