Digital Landscape in Asia Pacific

Asia Pacific is a diverse region with nations at different stages in their digital development. While developed Asian nations have strong fixed-line and mobile broadband networks, consumers in emerging Asia have come into the digital mainstream through the mobile medium. Going forward, expansion in the 4G LTE infrastructure will further boost uptake of mobile activities. Online security concerns continue to impede digital uptake among new internet users.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment