The U.S. Meditation Market

  • ID: 4457986
  • Report
  • Region: United States
  • 62 Pages
  • Marketdata LLC
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The Market is Experiencing Strong Growth, With 9.3 Million Americans Meditating

FEATURED COMPANIES

  • Deepak Chopra
  • Gaia
  • Headspace
  • Jon Kabat-Zinn
  • Mind Body green
  • Shambala Centers
  • MORE

Practicing meditation to reduce stress is becoming mainstream in America. Today, 9.3 million Americans meditate, fueling a $1+ billion industry comprised of meditation studios, books, DVDs, workshops, online courses, websites, apps and supplies. Like the yoga market, which has seen a major increase in the past decade, meditation is experiencing strong growth.

Many mindfulness courses include additional teachings on compassion. We are seeing many more local studios offering courses and drop-in meditation sessions.

Over the past 20 years, Mindfulness and mindfulness-based programs have become increasingly important to Westerners and in the Western medical and psychological community as a means of helping people, whether they be clinically sick or healthy. Jon Kabat-Zinn, who founded the Mindfulness-Based Stress Reduction program in 1979, has defined mindfulness as 'moment to moment non-judgmental awareness.

In the past, the only options to learn meditation were to take a Transcendental Meditation course for $1,400 over four days, to go to Buddhist temples for two hours at a time or to do a six-week program at a hospital. None of these options were practical.

The TM movement operates a worldwide network of Transcendental Meditation teaching centers, schools, universities, health centers, herbal supplements, solar panel, and home financing companies, plus several TM-centered communities.

The following topics are covered:

  • Why demand exists
  • Nature and evolution of U.S. meditation studios/centers/retreats
  • The key companies and gurus in the market
  • Customer demographics
  • Relationship to yoga studios
  • Typical meditation center operations
  • For-profit vs. non-profit centers
  • Key trends
  • Market niches
  • 2022 forecasts

Analysis and $ size of these market segments (2015-2022):

  • Meditation studios/classes market
  • Books/DVDs/CDs market
  • Meditation apps & websites market
  • Online courses market
  • Corporate wellness programs market
  • The supplies & accessories market

Includes:

  • Meditation center start-up costs and revenues
  • Competitor profiles
  • Findings/market outlook via interviews with industry operators
  • List of resources for follow-up

Profiles of:

  • Headspace
  • Inscape
  • Unplug
  • Mindful
  • Mind Body green
  • Hay House
  • Soundstrue
  • Gaia
  • Kadampa Centers
  • Shambala Centers
  • TM (Transcendental Meditation) Centers
  • Deepak Chopra
  • Jon Kabat-Zinn
  • Eckhart Tolle
READ MORE
Note: Product cover images may vary from those shown
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  • Deepak Chopra
  • Eckhart Tolle
  • Gaia
  • Hay House
  • Headspace
  • Inscape
  • Jon Kabat-Zinn
  • Kadampa Centers
  • Mind Body green
  • Mindful
  • Shambala Centers
  • Soundstrue
  • TM (Transcendental Meditation) Centers
  • Unplug
Note: Product cover images may vary from those shown
4 of 4
Note: Product cover images may vary from those shown
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