Practicing meditation to reduce stress is becoming mainstream in America. Today, 9.3 million Americans meditate, fueling a $1+ billion industry comprised of meditation studios, books, DVDs, workshops, online courses, websites, apps and supplies. Like the yoga market, which has seen a major increase in the past decade, meditation is experiencing strong growth.
Many mindfulness courses include additional teachings on compassion. We are seeing many more local studios offering courses and drop-in meditation sessions.
Over the past 20 years, Mindfulness and mindfulness-based programs have become increasingly important to Westerners and in the Western medical and psychological community as a means of helping people, whether they be clinically sick or healthy. Jon Kabat-Zinn, who founded the Mindfulness-Based Stress Reduction program in 1979, has defined mindfulness as 'moment to moment non-judgmental awareness.
In the past, the only options to learn meditation were to take a Transcendental Meditation course for $1,400 over four days, to go to Buddhist temples for two hours at a time or to do a six-week program at a hospital. None of these options were practical.
The TM movement operates a worldwide network of Transcendental Meditation teaching centers, schools, universities, health centers, herbal supplements, solar panel, and home financing companies, plus several TM-centered communities.
The following topics are covered:
- Why demand exists
- Nature and evolution of U.S. meditation studios/centers/retreats
- The key companies and gurus in the market
- Customer demographics
- Relationship to yoga studios
- Typical meditation center operations
- For-profit vs. non-profit centers
- Key trends
- Market niches
- 2022 forecasts
Analysis and $ size of these market segments (2015-2022):
- Meditation studios/classes market
- Books/DVDs/CDs market
- Meditation apps & websites market
- Online courses market
- Corporate wellness programs market
- The supplies & accessories market
- Meditation center start-up costs and revenues
- Competitor profiles
- Findings/market outlook via interviews with industry operators
- List of resources for follow-up
- Mind Body green
- Hay House
- Kadampa Centers
- Shambala Centers
- TM (Transcendental Meditation) Centers
- Deepak Chopra
- Jon Kabat-Zinn
- Eckhart Tolle