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Mobile E-Commerce in Norway

  • ID: 4461083
  • Report
  • March 2021
  • Region: Norway
  • 45 pages
  • Euromonitor International
In 2020, mobile e-commerce benefitted from the general boom of e-commerce due to the pandemic. Smartphone penetration is extremely high in Norway, with close to 95% of the adult population owning a smartphone in 2019. Norwegians are increasingly browsing the internet on their mobile devices at the expense of desktops, with this phenomenon not limited to younger generations.

The Mobile E-Commerce in Norway report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • High smartphone penetration supported growth in 2020
  • Confidence in mobile e-commerce payment strengthens Norway
  • Physical outlets turn to mobile payments to reduce contact amid the pandemic
RECOVERY AND OPPORTUNITIES
  • Further development expected in the forecast period
  • Mobile platforms will continue to be improved
  • Decline of cash will support growth
CHANNEL DATA
  • Table 1 Mobile E-Commerce: Value 2015-2020
  • Table 2 Mobile E-Commerce: % Value Growth 2015-2020
  • Table 3 Mobile E-Commerce Forecasts: Value 2020-2025
  • Table 4 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on retailing
  • COVID-19 country impact
  • Legislation for grocery retailers undergoes changes
  • Preparations for entry of Amazon undertaken
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2019
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Black Friday
  • Christmas
  • New Year
  • Back to School
  • Payments and delivery
  • Emerging business models
MARKET DATA
  • Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 7 Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 9 Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 11 Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 15 Sales in Grocery Retailers by Channel: Value 2015-2020
  • Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 17 Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
  • Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 21 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 23 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
  • Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 27 Sales in Mixed Retailers by Channel: Value 2015-2020
  • Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
  • Table 29 Mixed Retailers Outlets by Channel: Units 2015-2020
  • Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 31 Retailing GBO Company Shares: % Value 2016-2020
  • Table 32 Retailing GBN Brand Shares: % Value 2017-2020
  • Table 33 Store-based Retailing GBO Company Shares: % Value 2016-2020
  • Table 34 Store-based Retailing GBN Brand Shares: % Value 2017-2020
  • Table 35 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
  • Table 36 Non-Store Retailing GBO Company Shares: % Value 2016-2020
  • Table 37 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
  • Table 38 Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 39 Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 40 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
  • Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
  • Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
  • Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
  • Table 46 Mixed Retailers GBO Company Shares: % Value 2016-2020
  • Table 47 Mixed Retailers GBN Brand Shares: % Value 2017-2020
  • Table 48 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
  • Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
  • Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
  • Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
  • Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
  • Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
  • Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
  • Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
  • Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
  • Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
  • Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
  • Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
  • Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
  • Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
  • Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
  • Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
  • Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
  • Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
  • Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
  • Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES
  • Summary 2 Research Sources

Note: Product cover images may vary from those shown
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