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Vitamins in Nigeria

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    Report

  • 22 Pages
  • October 2022
  • Region: Nigeria
  • Euromonitor International
  • ID: 4461111
In 2022, the vitamins category looks set to register healthy retail value sales growth. The COVID-19 pandemic has provided a significant boost to demand in vitamins, with consumers turning to vitamins with the aim of enhancing the functioning of their immune systems in the face of the threat from the virus.

The Vitamins in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

VITAMINS IN NIGERIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Heightened health consciousness supports growth in demand for vitamins
  • Government campaigns create favourable market for vitamins
  • Local players lead sales
PROSPECTS AND OPPORTUNITIES
  • E-commerce in strong position for further development
  • Demand for single vitamins expected to increase over the forecast period
  • Industry players to focus on aggressive marketing and promotional activities to compete
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2017-2022
  • Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 3 Sales of Multivitamins by Positioning: % Value2017-2022
  • Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN NIGERIA
EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 10 Sales of Consumer Health by: Value Category2017-2022
  • Table 11 Sales of Consumer Health by: % Value Growth Category2017-2022
  • Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
  • Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 17 Forecast Sales of Consumer Health by: Value Category2022-2027
  • Table 18 Forecast Sales of Consumer Health by: % Value Growth Category2022-2027
APPENDIX
  • OTC registration and classification
  • NAFDAC specifies minimum labelling requirements that must be met prior to full registration. These are summarised as follows:
  • Vitamins and dietary supplements registration and classification
  • Vitamins and dietary supplements are advertised under the same rules as OTC medicines.
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources