Vitamins in Nigeria - Research and Markets

In 2022, the vitamins category looks set to register healthy retail value sales growth. The COVID-19 pandemic has provided a significant boost to demand in vitamins, with consumers turning to vitamins with the aim of enhancing the functioning of their immune systems in the face of the threat from the virus.

The Vitamins in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Vitamins market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

VITAMINS IN NIGERIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Heightened health consciousness supports growth in demand for vitamins
Government campaigns create favourable market for vitamins
Local players lead sales

PROSPECTS AND OPPORTUNITIES

E-commerce in strong position for further development
Demand for single vitamins expected to increase over the forecast period
Industry players to focus on aggressive marketing and promotional activities to compete

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2017-2022
Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 3 Sales of Multivitamins by Positioning: % Value2017-2022
Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

CONSUMER HEALTH IN NIGERIA

EXECUTIVE SUMMARY

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 Life Expectancy at Birth 2017-2022

MARKET DATA

Table 10 Sales of Consumer Health by: Value Category2017-2022
Table 11 Sales of Consumer Health by: % Value Growth Category2017-2022
Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
Table 17 Forecast Sales of Consumer Health by: Value Category2022-2027
Table 18 Forecast Sales of Consumer Health by: % Value Growth Category2022-2027

APPENDIX

OTC registration and classification
NAFDAC specifies minimum labelling requirements that must be met prior to full registration. These are summarised as follows:
Vitamins and dietary supplements registration and classification
Vitamins and dietary supplements are advertised under the same rules as OTC medicines.
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES