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Vitamins in Nigeria

  • ID: 4461111
  • Report
  • Region: Nigeria
  • 18 pages
  • Euromonitor International
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Vitamins has been one of the OTC categories to show strong growth over the period because of its popularity and availability which was made possible by the key players in the industry in terms of educating and creating awareness among the public about the importance of vitamins to the body. It is estimated that 75% of the Nigerian population does not take the vitamins that the body requires each day, so they seek them in alternative formats in order not to be vitamin deficient.

The author's Vitamins in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Nigeria

List of Contents and Tables
Headlines
Prospects
Vitamins Registers Strong Growth in Value Terms in 2019
Multivitamins Remains the Largest Subcategory in Value Terms
Online/e-commerce Retailing Is Expanding Within Vitamins
Competitive Landscape
Emzor Pharmaceutical Industries Ltd Leads Vitamins in Nigeria
Forever Living Products Nigeria Ltd, Emzor Pharmaceutical Industries Ltd and Fidson Healthcare Plc Battle for Share in Multivitamins
Private Label Set To Gain Popularity in Single Vitamins
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Increase in Healthcare Spending and Increased Local Production Drives Consumer Health
Analgesics Remains Largest Category
in A Bid for Quality Healthcare Local Manufacturers Align With Multinational Companies
Chemists/pharmacies Remains Core Distribution Channel
Strong Growth Expected for Consumer Health Over the Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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