Vitamins in Nigeria

  • ID: 4461111
  • Report
  • Region: Nigeria
  • 18 pages
  • Euromonitor International
1 of 4
Being affordable and widely available, vitamins in Nigeria is a fast-growing category as consumers require supplementation for dietary deficiency and to help with overall wellness. Particular vitamins are marketed to help with particular ailments, for example vitamin C for the prevention of illness and vitamin E for skin care. Other single vitamins cater for many different needs; eg folic acid supplementation is considered important for women, particularly pregnant women, and infants.

The Vitamins in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 4
VITAMINS IN NIGERIA

List of Contents and Tables
  • Headlines
  • Prospects
  • A Variety of Usage Purposes Raises the Appeal of Vitamins
  • Country-specific Factors Favour Vitamins
  • Vitamin C and Multivitamins Will Be at the Forefront
  • Competitive Landscape
  • the Category Leader Is Strong for Many Reasons
  • Emzor's Local Brands Boost Its Performance
  • Forever Living Products Heads Up the Other Leading Players
  • Category Data
  • Summary 1 Multivitamins: Brand Ranking by Positioning 2017
  • Table 1 Sales of Vitamins by Category: Value 2012-2017
  • Table 2 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 3 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 4 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 5 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 6 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
  • Executive Summary
  • A Growing, Young, Urban Population Drives Growth for Consumer Health
  • the Poor Economy Restricts Growth in 2017, Though Sales Improve From 2016
  • Local Players Lead Sales of Consumer Health in Nigeria
  • Retail Distribution Is Slowly Moving Away From Traditional Chemists/pharmacies
  • A Stronger Performance Is Expected From Consumer Health in Nigeria Over the Forecast Period
  • Market Indicators
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 9 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 10 Sales of Consumer Health by Category: Value 2012-2017
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 12 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
  • Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
  • Sources
  • Summary 2 Research Sources
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
Note: Product cover images may vary from those shown
Adroll
adroll