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Supermarkets in Norway

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    Report

  • 36 Pages
  • February 2024
  • Region: Norway
  • Euromonitor International
  • ID: 4461130
In 2023, grocery retailers engaged in price wars as they reacted to weaker consumer confidence and tried to support consumers facing higher costs of living. Food prices continued to increase significantly as costs soared across the value chain, although energy costs remain a key challenge. Supermarkets have weathered the price wars well in 2023, with volume and constant value sales both rising in 2023. Outlet expansion also picked up with the number of stores reaching a new high in 2023.

The Supermarkets in Norway report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Supermarkets market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SUPERMARKETS IN NORWAYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Supermarkets perform well as price competition intensifies
  • Price guarantees are used to reassure supermarket customers
  • Supermarket chain Meny creates new centralised store to build e-commerce business
PROSPECTS AND OPPORTUNITIES
  • Supermarkets to deploy new digital solutions
  • Food costs to remain top of mind for Norwegians
  • The issue of product selection is to come into focus
CHANNEL DATA
  • Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
  • Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 3 Supermarkets GBO Company Shares: % Value 2019-2023
  • Table 4 Supermarkets GBN Brand Shares: % Value 2020-2023
  • Table 5 Supermarkets LBN Brand Shares: Outlets 2020-2023
  • Table 6 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
RETAIL IN NORWAY
EXECUTIVE SUMMARY
  • Retail in 2023: The big picture
  • Smaller affordable purchases are a high priority for shoppers
  • Home investments slowdown in the post-pandemic era
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2023
  • Seasonality
  • Black Friday
  • Christmas
  • New Year
  • Back to School
MARKET DATA
  • Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
  • Table 9 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
  • Table 10 Sales in Retail Offline by Channel: Value 2018-2023
  • Table 11 Sales in Retail Offline by Channel: % Value Growth 2018-2023
  • Table 12 Retail Offline Outlets by Channel: Units 2018-2023
  • Table 13 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
  • Table 14 Sales in Retail E-Commerce by Product: Value 2018-2023
  • Table 15 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
  • Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 18 Sales in Grocery Retailers by Channel: Value 2018-2023
  • Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 20 Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 23 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 24 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
  • Table 25 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 26 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 27 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 28 Retail GBO Company Shares: % Value 2019-2023
  • Table 29 Retail GBN Brand Shares: % Value 2020-2023
  • Table 30 Retail Offline GBO Company Shares: % Value 2019-2023
  • Table 31 Retail Offline GBN Brand Shares: % Value 2020-2023
  • Table 32 Retail Offline LBN Brand Shares: Outlets 2020-2023
  • Table 33 Retail E-Commerce GBO Company Shares: % Value 2019-2023
  • Table 34 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
  • Table 35 Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 36 Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 37 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 38 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 39 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 40 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
  • Table 42 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
  • Table 43 Forecast Sales in Retail Offline by Channel: Value 2023-2028
  • Table 44 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
  • Table 45 Forecast Retail Offline Outlets by Channel: Units 2023-2028
  • Table 46 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
  • Table 47 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
  • Table 48 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
  • Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 50 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 51 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
  • Table 52 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 53 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 54 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
  • Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 56 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 57 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
  • Table 58 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 59 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 60 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources