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Paediatric Consumer Health in Nigeria

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    Report

  • 24 Pages
  • January 2024
  • Region: Nigeria
  • Euromonitor International
  • ID: 4461162
Sales of paediatric consumer health products are driven by parents being inclined to invest more to secure the best medication for their children, especially for infants. In this context, imported brands hold greater appeal as they are often perceived to offer superior quality and efficacy. Nevertheless, certain local brands have established a significant presence in the paediatric sector, primarily targeting consumers with lower income profiles.

The Paediatric Consumer Health in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Paediatric Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PAEDIATRIC CONSUMER HEALTH IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Parents are increasingly willing to invest more in their children’s health
  • Increasing prevalence of paediatric diseases and air pollution drive growth
  • Medical professionals play an important role in the purchase decision
PROSPECTS AND OPPORTUNITIES
  • High birth rates represent strong growth opportunities over the forecast period
  • Vitamins set to record notable growth over the forecast period
  • Brands adapt to local consumers demands for smaller pack formats
CATEGORY DATA
  • Table 1 Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
  • Table 4 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
  • Table 5 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
  • Table 6 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN NIGERIA
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources