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Consumer Health in Taiwan

  • ID: 4461198
  • Report
  • November 2020
  • Region: Taiwan
  • 102 Pages
  • Euromonitor International
COVID-19 resulted in increased consumer interest in prevention and self-treatment in Taiwan in 2020. The systemic analgesics and cold and cough remedies categories demonstrated higher growth in 2020 than the previous year as a result. This was further underpinned by consumers’ reluctance to visit hospitals or clinics during the pandemic, in order to minimise the possibility of infection.

The Consumer Health in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventative medicine
  • Switches
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 sees consumers stock up on systemic analgesics, promotional activities give ibuprofen a shot in the arm
  • Home seclusion results in reduced demand for topical analgesics in Q1 2020
  • GSK Consumer Healthcare maintains lead in 2020
RECOVERY AND OPPORTUNITIES
  • Analgesics expected to remain relatively stable despite fluctuations in Q1 2020
  • Topical products to benefit as more consumers engage in exercise post-pandemic
  • Ibuprofen to see continued growth, may benefit from targeting specific groups
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2015-2020
  • Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sales spike as consumers stockpile, combination products benefit most
  • Medicated confectionery and pharyngeal preparations benefit from self-treatment
  • Taisho Pharmaceutical rises through the rankings as Pabron sales surge
RECOVERY AND OPPORTUNITIES
  • Consumers seek convenient solutions in cough, cold and allergy remedies
  • Convenience and preventative functions to boost some categories
  • Decongestants affected by recent new controls on pseudoephedrine
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 impacts digestive remedies as demand falls
  • Antacids less affected as consumption of Taiwanese favourites continues
  • Gelfos leads antacids, Japanese products see growth
RECOVERY AND OPPORTUNITIES
  • Consumption of indigestion and heartburn remedies to resume post-pandemic
  • Limited growth predicted for laxatives as health awareness increases
  • Shifting travel patterns influence demand
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Category sees negative growth in 2020, topical germicidals remain positive
  • Reduced travel hits demand for topical allergy remedies/antihistamines
  • Lamisil consolidates lead in topical antifungals, weakens Nizoral’s lead
RECOVERY AND OPPORTUNITIES
  • Resumption of travel set to boost topical allergy remedies/antihistamines
  • Modern promotional strategies prove effective
  • Climate change contributes to category’s performance
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Demand falls as number of smokers drops in Taiwan
  • Government-aided counselling service reduces need for OTC products
  • Category sees no new entrants, but Nicotinell takes lead from Nicorette
RECOVERY AND OPPORTUNITIES
  • Negative growth set to continue as consumer base shrinks
  • OTC products face additional challenges
  • Increasing popularity of Champix affects OTC demand
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2015-2020
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • OTC sleep aids category remains limited in size, but sees continued growth
  • Increasing trend towards herbal ingredients
  • Immature category remains relatively concentrated
RECOVERY AND OPPORTUNITIES
  • Potential for OTC sales as consumers avoid doctors’ surgeries
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2015-2020
  • Table 45 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 48 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Eye care sees higher growth as consumers seek to minimise COVID-19 risk
  • Increased use of technology as a result of COVID-19 boosts demand
  • Japanese brands dominate eye care in Taiwan
RECOVERY AND OPPORTUNITIES
  • Eye health gaining importance, older consumer segments an important target
  • Growing tech use to inform product developments
  • Working from home an increasing influence on demand
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2015-2020
  • Table 51 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 52 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 53 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 54 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Wound care sees slightly weaker performance in 2020
  • Increased functionality evident in wound care
3M Taiwan Ltd remains dominant in 2020

RECOVERY AND OPPORTUNITIES
  • Demand set to rise post-pandemic, technological developments expected
  • Players target specific consumer segments with appealing products
  • Increased engagement in exercise to underpin continued growth
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2015-2020
  • Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 58 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Vitamin C benefits most from COVID-19 pandemic
  • Multivitamins’ convenience and range of benefits support demand
  • GSK Consumer Healthcare maintains category lead
RECOVERY AND OPPORTUNITIES
  • Vitamins’ growth set to continue over forecast period
  • Vitamin D offers potential as consumers become educated in its benefits
  • Expectant parents represent increasingly important segment for vitamins
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2015-2020
  • Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 65 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Demand for probiotic supplements surges due to pandemic
  • Dietary supplements for sexual wellbeing increase presence
  • Local players stand out in probiotic supplements
RECOVERY AND OPPORTUNITIES
  • Growth set to continue over forecast period
  • Increasing tech use and ageing population to influence demand
  • Leading players in food and beverages tap into dietary supplements
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home seclusion arising from COVID-19 constrains demand
  • Ageing population and cancer prevalence boost supplement nutrition drinks
  • Herbalife maintains lead, Burner performs well thanks to range and availability
RECOVERY AND OPPORTUNITIES
  • Category to see positive developments post-pandemic
  • Weight loss supplements for men set to gain traction
  • Drugstores/parapharmacies and e-commerce make gains in distribution of weight loss supplements
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Demand slumps in Q1 2020 as consumers postpone gym visits due to COVID-19
  • Protein powder and non-protein products drop into negative growth territory in 2020
  • Emerging brands gain strength in sports nutrition
RECOVERY AND OPPORTUNITIES
  • Sports nutrition set to recover post-pandemic
  • An increasingly mass-oriented category, developments to focus more on women
  • E-commerce increasingly important for purchases of sports nutrition
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Increased immunity awareness due to COVID-19 boosts demand for herbal/traditional dietary supplements
  • Herbal/traditional tonics category offers wide product range and natural positioning
  • Garlic’s COVID-19 boost not expected to continue over forecast period
RECOVERY AND OPPORTUNITIES
  • Herbal/traditional products category to remain stable
  • Increasing trend towards herbal ingredients in sleep aids products
  • E-commerce set to see continued share gain
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Paediatric consumer health sees higher value growth due to COVID-19
  • Paediatric vitamins and dietary supplements most dynamic
  • BioGaia sees dynamic growth in 2020
RECOVERY AND OPPORTUNITIES
  • Declining birth rate constrains growth potential of paediatric consumer health
  • Limited self-medication for children, limited potential for new entrants
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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