Consumer Health in Taiwan

  • ID: 4461198
  • Report
  • Region: Taiwan
  • 87 Pages
  • Euromonitor International
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As part of its bid to encourage responsible self-medication, in January 2015 the Taiwan FDA announced plans to switch 13 medicines. Some of these switches are from Rx to OTC status, while some involve widening the retail distribution from chemists/pharmacies and drugstores/parapharmacies.

The Consumer Health in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN TAIWAN

Executive Summary
Pending OTC Switches Remain in the Pipeline Due To Medical Community Opposition
Increasingly Busy Urban Lifestyles Continue To Impact Sales in Consumer Health
Drugstores/parapharmacies Private Label Lines Compete Against International Brands
the Leading Distribution Channels Underline Their Strength With Positive Growth
the Rise of Self-medication Set To Bolster Growth Rates in OTC Consumer Health
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017

Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Suspicion Surrounding Systemic Analgesics Set To Continue Suppressing Growth
Slower Sales Growth Ahead for Analgesics
Powder Drinks Likely To Be One Format To Benefit From Declining Popularity of Tablets
Competitive Landscape
Leading Player GlaxoSmithKline Remains Well Out in Front
Topical Analgesics/anaesthetic Brands Round Out the Top Five Names in Analgesics
Advertising Campaigns Remain Important, With Doctors Often Featured Prominently

Category Data
Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Prospects
Headlines
Prospects
Busier Schedules and More Intense Work Pressures Set To Support Sales Growth
Slower Growth Projections Related To the Shift Towards Preventative Healthcare
the Rising Incidence of Allergies and Possible Rx-otc Switches To Support Growth
Competitive Landscape
GlaxoSmithKline Once Again the Strong Leader
Combination Products Dominate the Leading Brands
Differences Remain Between the Products Offered by Local and International Players

Category Data
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 21 Sales of Decongestants by Category: Value 2012-2017
Table 22 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
High Incidence of Skin Problems Set To Continue Supporting Sales of Dermatologicals
Holistic Understanding of Skin Health Set To Contribute To Slower Sales Growth
Medicated Shampoos and Topical Antifungals Set for the Most Dynamic Growth
Competitive Landscape
International Medicated Shampoos and Topical Antifungals Brands Lead Sales in Dermatologicals
Leading Companies and Brands Remain at An Advantage Over Their Smaller Rivals
Pending Regulatory Changes Could Alter the Landscape in Topical Antifungals

Category Data
Table 27 Sales of Dermatologicals by Category: Value 2012-2017
Table 28 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 30 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 31 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
Table 32 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Emerging Lifestyle Trends Set To Remain Favourable for Sales of Digestive Remedies
Widespread Concerns Over the Safety of Foodservice Likely To Supress Growth Rates
Pending Rx-otc Switches Have the Potential To Strongly Support Sales Growth
Competitive Landscape
Wakamoto Pharmaceutical Co Holds the Leading Position
Major Global Manufacturers Relatively Under-represented in Digestive Remedies
Domestic Companies Set To Regroup After Ingredient Audits

Category Data
Table 34 Sales of Digestive Remedies by Category: Value 2012-2017
Table 35 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 36 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 37 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 38 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 39 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Increased Screen Time Set To Support Demand for Eye Care During the Forecast Period
Slower Growth Set To Be Due To Rising Preference for Preventing Eye Strain
the OTC Switch for Allergy Eye Care Drug Ketotifen Remains on Hold
Competitive Landscape
Mentholatum Remains the Leading Eye Care Company With Its Brand V Rohto
International Players Have the Advantage of More Diverse Product Portfolios
the Anticipated Entry of Allergy Eye Care Set To Broaden the Competitive Landscape

Category Data
Table 40 Sales of Eye Care by Category: Value 2012-2017
Table 41 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 42 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 43 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 44 NBO Company Shares of Eye Care: % Value 2013-2017
Table 45 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 46 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Progressive Anti-smoking Laws Set To Continue Encouraging Many Smokers To Quit
Slumping Sales Due To Fewer Smokers Overall and Fewer Smokers Wanting To Quit
the Availability of Subsidised Nrt Smoking Cessation Aids Through Institutional Channels Set To Continue Harming OTC Sales
Competitive Landscape
Johnson & Johnson Dominates A Consolidated Field of Just Three Players
Competition Remains Limited Among A Very Consolidated Field of Just Three Players
Falling Smoking Prevalence and the Availability of Subsidised Nrt Likely To Discourage New Entrants
Category Indicators
Table 48 Number of Smokers by Gender 2012-2017

Category Data
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
Table 51 Sales of NRT Gum by Flavour: % Value 2012-2017
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Headlines
Prospects
Wound Care Set To for A Moderately Positive Performance
Slower Growth Expected in the Category During the Forecast Period
Private Label Likely To Become A Stronger Presence in Wound Care
Competitive Landscape
3m Remains the Category's Only Major Branded Player, Dominating Sales in 2017
Private Label Set To Benefit From Its Major Advantage: Lower Prices
Private Label Wound Care Products Set To Become More Sophisticated

Category Data
Table 56 Sales of Wound Care by Category: Value 2012-2017
Table 57 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Wound Care: % Value 2013-2017
Table 59 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 60 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Emerging Lifestyles Trends Favourable for Growth in Sports Nutrition
Slower Growth Expected for Sports Nutrition
Retail Distribution Set To Continue Influencing Sales of Sports Nutrition
Competitive Landscape
Abbott Laboratories Maintains Its Leading Position Despite Strong Competition
International Brands Maintain Strong Advantages
the Shift Towards Internet Retailing Is Eroding the Positions of the Leading Players

Category Data
Table 62 Sales of Sports Nutrition by Category: Value 2012-2017
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Prevailing Health Trends Likely To Influence Growth Trends in Dietary Supplements
Consistently Positive Growth To Remain A Theme of Dietary Supplements
Innovation Set To Remain An Essential Element of Company Strategies
Competitive Landscape
Amway Maintains Its Leading Position
International Companies Continue To Dominate Sales
Direct Selling Players Remain A Strong Force in Dietary Supplements

Category Data
Table 68 Sales of Dietary Supplements by Category: Value 2012-2017
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 70 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 71 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 72 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Multivitamins Set To Lead Growth Over the Forecast Period
Busy Lifestyles Set To Support Demand for Vitamins
Age Segmentation Likely To Remain at the Forefront of Brand Strategies
Competitive Landscape
Pfizer Maintains A Very Strong Position, Offering Several Vitamins Brands
Direct Selling Companies Maintain A Strong Presence in Vitamins
International Players Set To Remain Dominant

Category Data
Table 76 Sales of Vitamins by Category: Value 2012-2017
Table 77 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 78 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 79 NBO Company Shares of Vitamins: % Value 2013-2017
Table 80 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 81 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 82 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
Slower Growth Expected in Weight Management and Wellbeing
Trends in Weight Loss Set To Influence Sales Trends in Various Categories
Emerging Consumer Trends Likely To Influence Company Strategies
Competitive Landscape
Herbalife Remains the Outstanding Player in Weight Management and Wellbeing
Direct Selling Companies Maintain Their Strong Positions
Local Presence Confined Mainly To Slimming Teas and Weight Loss Supplements

Category Data
Table 83 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 84 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 85 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 86 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 88 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Herbal/traditional Products To Continue Benefiting From Their Natural and Holistic Image
Diminishing Consumer Base Set To Suppress Growth Rates
Catering To Diverse Needs Likely To Be Key To Success
Competitive Landscape
Sanyo Pharmaceutical Co Maintains Its Strong Leading Position
Innovative New Products Continue To Prove Popular Among Consumers
Local Players Remain Dominant

Category Data
Table 89 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 90 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 91 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 92 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 93 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 94 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Narrow Range of Products Set To Continue Limiting Sales
Paediatric Vitamins and Dietary Supplements Set To Continue Dominating Sales
the Cautious Approach of Parents To Children's Health To Remain A Barrier To Growth
Competitive Landscape
Pfizer Still on Top Due To the Strength of Its Leading Multivitamins Brand Centrum
Three Players Dominate Sales in Paediatric Cough/cold Remedies
New Entrants Unlikely To Be Seen During the Forecast Period

Category Data
Table 95 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 96 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 97 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 98 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
Table 99 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
Table 100 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 101 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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