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Consumer Health in Taiwan

  • ID: 4461198
  • Report
  • October 2019
  • Region: Taiwan
  • 8 Pages
  • Euromonitor International
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National Health Insurance in Taiwan has faced deficits over several consecutive years partly due to drug abuse and the public’s over-reliance on subsidised medical services. To sustain the National Health Insurance programme, the government has been cutting down on the subsidies for OTC drugs. In 2018, the government cancelled the subsidies on 31 OTC drugs that contained glucosamine, including Viartril-S.

The Consumer Health in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Contents and Tables
  • Executive Summary
  • Tightened drug subsidies support growth of OTC products in retail market
  • Rising drug unit price reflects increasing cost due to Good Distribution Practice
  • Consumers lost trust in local brands as several items found unqualified and recalled
  • Chemists/Pharmacies underwent strategic partnerships to expand share
  • Rising health awareness and reduced subsidies for OTC drugs support growth
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  • Table 2 Life Expectancy at Birth 2014-2019
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2014-2019
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
  • Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Appendix
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventative medicine
  • Switches
  • Definitions
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Topical analgesics/anaesthetic drives value growth of analgesics
  • Consumers favour acetaminophen for its mild side effects and wide choice
  • Unit price of analgesics rises to reflect increasing production cost
  • Competitive Landscape
  • GSK Consumer Healthcare leads sales supported by its product innovations
  • Leading brands sought to build relationships with consumers via local endorsers
  • Category Data
  • Table 12 Sales of Analgesics by Category: Value 2014-2019
  • Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
  • Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
  • Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
  • Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Consumers choose cough, cold and allergy (hay fever) remedies for their convenience
  • Demand for antihistamines/allergy remedies and decongestants continues to rise
  • Government tightens control on active ingredients due to illegal drug manufacturing
  • Competitive Landscape
  • GSK Consumer Healthcare led sales in 2019
  • Taisho Pharmaceutical (Taiwan) Co Ltd records robust growth
  • Local leading brand Yuluan Solution recalls products that fail to meet quality standards
  • Category Data
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Positive value growth supported by skin problems and changing climate
  • Consumers favour convenient one-time solutions in topical antifungals
  • Topical allergy remedies value growth supported by new liquid format
  • Competitive Landscape
  • Johnson & Johnson Taiwan continued to lead in dermatologicals
  • Leading players remain strong due to brand awareness and marketing efforts
  • Category Data
  • Table 24 Sales of Dermatologicals by Category: Value 2014-2019
  • Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
  • Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
  • Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
  • Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
  • Table 29 Forecast Sales of Dermatologicals by Category: Value 2019-2024
  • Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Eye health supplement registers robust growth
  • Probiotics are most dynamic products
  • Prevalence of joint health issues boosts value sales of joint care products
  • Competitive Landscape
  • Amway Taiwan continues to lead sales in dietary supplements
  • Private label leverages presence in own outlets
  • Category Data
  • Table 31 Sales of Dietary Supplements by Category: Value 2014-2019
  • Table 32 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
  • Table 33 Sales of Dietary Supplements by Positioning: % Value 2014-2019
  • Table 34 NBO Company Shares of Dietary Supplements: % Value 2015-2019
  • Table 35 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
  • Table 36 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Changing eating habits boost sales growth of digestive remedies
  • Chronic digestion problems support future growth of digestive remedies
  • Laxatives recorded stable growth but will slow over forecast period
  • Competitive Landscape
  • Wakamoto Pharmaceutical Co Ltd leads sales in digestive remedies
  • Herbal digestive remedies brands remain popular
  • Category Data
  • Table 38 Sales of Digestive Remedies by Category: Value 2014-2019
  • Table 39 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
  • Table 40 NBO Company Shares of Digestive Remedies: % Value 2015-2019
  • Table 41 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
  • Table 42 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Eye care value sales record robust growth due to intensifying digital eye strain
  • Eye care products for digital eye strain boost sales
  • Competitive Landscape
  • Mentholatum records strong sales growth due to its leading brand Rohto
  • Japanese brands took share in eye care
  • The local brand, New Iten Rin, recalled its products due to insufficient pharmaceutical ingredient
  • Category Data
  • Table 44 Sales of Eye Care by Category: Value 2014-2019
  • Table 45 Sales of Eye Care by Category: % Value Growth 2014-2019
  • Table 46 NBO Company Shares of Eye Care: % Value 2015-2019
  • Table 47 LBN Brand Shares of Eye Care: % Value 2016-2019
  • Table 48 Forecast Sales of Eye Care by Category: Value 2019-2024
  • Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Popularity of natural ingredients supports sales of herbal/traditional products
  • Chicken essence diversified in terms of production
  • Increasing number of Chinese therapy clinics indicates rising demand for herbal/ traditional products
  • Competitive Landscape
  • Sanyo Pharmaceutical Co remains leader despite losing share in herbal/traditional products
  • Players in herbal/traditional tonics compete fiercely
  • Category Data
  • Table 50 Sales of Herbal/Traditional Products by Category: Value 2014-2019
  • Table 51 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
  • Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
  • Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
  • Table 54 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 55 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Government and society push anti-smoking actions further
  • Subsidises on prescribed smoking-quitting aids jeopardise OTC NRT smoking cessation aids
  • Competitive Landscape
  • Johnson & Johnson Taiwan leads sales despite losing share
  • Nicotinell offers extra value to consumers
  • Decreasing demand for OTC NRT smoking cessation aids likely to discourage new entrants
  • CATEGORY INDICATORS
  • Table 56 Number of Smokers by Gender 2014-2019
  • Category Data
  • Table 57 Number of Smokers by Gender 2014-2019
  • Table 58 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 59 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
  • Table 60 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
  • Table 61 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
  • Table 62 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 63 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Decreasing birth rate constrains growth of paediatric consumer health
  • Professional medical service provides barrier to growth
  • Paediatric vitamins and dietary supplements remains most dynamic subcategory
  • Competitive Landscape
  • GSK Consumer Healthcare claims leading position in paediatric consumer health
  • Decreasing paediatric cough/cold remedies likely to discourage new entrants
  • Category Data
  • Table 64 Sales of Paediatric Consumer Health by Category: Value 2014-2019
  • Table 65 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
  • Table 66 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
  • Table 67 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
  • Table 68 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
  • Table 69 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 70 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Prospects
  • Headlines
  • Prospects
  • Increasing exercise supports demand for sports nutrition products
  • Sports protein powder remains dominant in sports nutrition
  • Online distribution and word of mouth play important role in purchasing decision
  • Competitive Landscape
  • Abbott Laboratories Taiwan leads sales despite losing value share
  • Myprotein increased consumer awareness due to its wide product collection
  • Category Data
  • Table 71 Sales of Sports Nutrition by Category: Value 2014-2019
  • Table 72 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
  • Table 73 NBO Company Shares of Sports Nutrition: % Value 2015-2019
  • Table 74 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
  • Table 75 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 76 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Multivitamins continues to dominate and records healthy value growth
  • Vitamins with positioning for specific segments remain mainstream
  • Prenatal vitamins record robust growth
  • Competitive Landscape
  • GSK Consumer Healthcare leads vitamins due to merger with Pfizer
  • International players dominate value sales of vitamins
  • Category Data
  • Table 77 Sales of Vitamins by Category: Value 2014-2019
  • Table 78 Sales of Vitamins by Category: % Value Growth 2014-2019
  • Table 79 Sales of Multivitamins by Positioning: % Value 2014-2019
  • Table 80 NBO Company Shares of Vitamins: % Value 2015-2019
  • Table 81 LBN Brand Shares of Vitamins: % Value 2016-2019
  • Table 82 Forecast Sales of Vitamins by Category: Value 2019-2024
  • Table 83 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Supplement nutrition drinks records robust growth
  • Function and flavour play vital role in supplement nutrition drinks selection
  • Low-calorie foods constrained value growth of weight management and wellbeing
  • Competitive Landscape
  • Herbalife remains leader despite losing value share
  • Abbott’s crisis drove fragmentation of supplement nutrition drinks
  • Category Data
  • Table 84 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
  • Table 85 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
  • Table 86 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
  • Table 87 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
  • Table 88 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 89 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Hydrocolloid wound dressings drive value growth in wound care
  • Aesthetic appearance of bandage part of criteria for product selection
  • Moderate value sales growth is set for wound care over the forecast period
  • Competitive Landscape
  • 3M remained the leading brand in wound care benefitted from wide product portfolio
  • Private label performance supported by competitive price
  • Category Data
  • Table 90 Sales of Wound Care by Category: Value 2014-2019
  • Table 91 Sales of Wound Care by Category: % Value Growth 2014-2019
  • Table 92 NBO Company Shares of Wound Care: % Value 2015-2019
  • Table 93 LBN Brand Shares of Wound Care: % Value 2016-2019
  • Table 94 Forecast Sales of Wound Care by Category: Value 2019-2024
  • Table 95 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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