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Consumer Health in Taiwan

  • ID: 4461198
  • Report
  • September 2021
  • Region: Taiwan
  • 100 Pages
  • Euromonitor International
Taiwan has been one of the best countries in the world at keeping the pandemic under control and even with the Delta variant that spread through Asia in 2021 with ferocity, Taiwan still managed to curb the spread effectively. As a result, while the pandemic has been a boon for consumer health in many countries, the same does not hold for Taiwan, where the impact on consumer health has been more muted.

The publisher's Consumer Health in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:


Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:


Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?


  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2016-2021
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
  • Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX
OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine

DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources

ANALGESICS IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Analgesics see steady growth in 2021

GSK Consumer Healthcare maintains lead in 2020
  • Systemic analgesics outperform topical analgesics

PROSPECTS AND OPPORTUNITIES
  • Health authorities encouraging more self-medication and self-diagnoses
  • Topical analgesics higher growth potential
  • Herbs that can treat pain are increasingly favoured by consumers in Taiwan.

CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2016-2021
  • Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
  • Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
  • Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Cough and cold remedies see steady growth in 2021

GSK maintains its leadership position
  • Medicated confectionery benefits from self-treatment

PROSPECTS AND OPPORTUNITIES
  • Minimal constant value growth over forecast period
  • Convenience and preventative functions to boost some products
  • Herbal based and immune boosting remedies show growth potential

CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Increased home cooking dampens value sales
  • No changes at the top
  • Kowa gains from temporary withdrawal of Gelfos

PROSPECTS AND OPPORTUNITIES
  • Ageing population drives value sales over forecast period
  • Limited growth predicted for laxatives as health awareness increases
  • Herbal-based remedies show growth potential

CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Muted growth, though certain products perform more strongly than others
  • Lamisil benefits from withdrawal of rival brand
  • Increased self-diagnoses of dermatological ailments

PROSPECTS AND OPPORTUNITIES
  • Muted value growth over forecast period
  • Climate change contributes to value sales
  • The ageing population will support growth

CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2016-2021
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

NRT SMOKING CESSATION AIDS IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Further slump as consumer base shrinks
  • Government funded counselling service reduces need for OTC products
  • Staleness, as value sales continue to fall

PROSPECTS AND OPPORTUNITIES
  • Long term outlook is negative
  • Players need to be inventive
  • Ban on flavoured e-cigarettes benefits NRT smoking cessation aids

CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2016-2021

CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026

SLEEP AIDS IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic related stress leads to increase in value sales of sleep aids
  • Still limited number of players
  • Increasing trend towards herbal ingredients

PROSPECTS AND OPPORTUNITIES
  • Demand for sleep aids among women is growing
  • E-commerce gains value share
  • Increase of self-medicating

CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2016-2021
  • Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
  • Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

EYE CARE IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Eye care sees strong growth in 2021
  • Japanese brands dominate eye care in Taiwan
  • Increasing array of ingredients

PROSPECTS AND OPPORTUNITIES
  • Moderate constant value growth over the forecast period
  • Eye care set to be boosted by the ageing population
  • Natural positioning key part of messaging

CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2016-2021
  • Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
  • Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
  • Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
  • Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

WOUND CARE IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Muted value growth as less minor injuries as people confined to homes due to COVID-19
  • 3M Taiwan remains dominant in 2021
  • High diabetes rates leads to need for more specialised wound care

PROSPECTS AND OPPORTUNITIES
  • Increased engagement in exercise to underpin continued growth
  • Chronic wound care products for elderly drive value sales.
  • Wound care with antimicrobial dressings increase value share

CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2016-2021
  • Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
  • Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
  • Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
  • Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Higher growth than 2020, as COVID-19 infection rates surge

GSK Consumer Healthcare maintains lead
  • E-commerce channel continues to gain value share

PROSPECTS AND OPPORTUNITIES
  • Subscription-based vitamins a growing trend
  • Vitamin D offers potential as consumers become educated in its benefits
  • Japanese brands gain value share

CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2016-2021
  • Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Steady e-commerce growth as brands have been ramping up their online presence
  • Local manufacturers form partnerships with local pharmacy chains
  • Probiotics, glucosamine and lutein star performers

PROSPECTS AND OPPORTUNITIES
  • Segmentation key to growth over forecast period
  • Value sales driven by preventative health.
  • E-commerce channel continues to gain value share

CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • People put on weight due to more sedentary lifestyle caused by pandemic
  • Herbalife maintains lead, Burner performs well thanks to range and availability
  • Players with online presence perform well

PROSPECTS AND OPPORTUNITIES
  • Demand is growing steadily due to rising number of people with excess weight
  • Integrated marketing and promotional activities important to increase brand image and stimulate sales
  • Consumers look for more holistic approach

CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Taiwanese eager to practice sport again
  • Emerging brands gain strength in sports nutrition
  • Online space is the key battleground

PROSPECTS AND OPPORTUNITIES
  • Rosy outlook over forecast period
  • Protein enters the mainstream
  • Convenience a growing trend

CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Shift to OTC herbal/traditional products due to pandemic
  • Players offering tonics perform well
  • Herbs with antiviral and immune boosting properties drive value sales

PROSPECTS AND OPPORTUNITIES
  • Scientific community increasingly embraces herbal/traditional products, leading to wider acceptance
  • Increased segmentation over forecast period
  • Consumers more mindful of their health as a result of pandemic

CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Paediatric consumer health recovers from slump in 2020
  • BioGaia sees dynamic growth in 2021
  • More engagement in online space

PROSPECTS AND OPPORTUNITIES
  • Declining birth rate constrains growth potential of paediatric consumer health
  • Limited self-medication for children, limited potential for new entrants
  • Players focus on child-friendly design

CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown