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Consumer Health in Taiwan

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    Report

  • 122 Pages
  • October 2025
  • Region: Taiwan
  • Euromonitor International
  • ID: 4461198
Value sales of consumer health rose in Taiwan in 2025. According to the National Development Council, Taiwan will officially enter a super-aged society in 2025, meaning that over 20% of its population will be aged 65 and above. In response, numerous experts continue to advocate for healthy ageing through proper diet and healthy lifestyle. Concepts such as anti-ageing, anti-cancer, and anti-inflammatory living are steadily gaining traction and becoming embedded in everyday life.

The Consumer Health in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Topical analgesics support growth as demand rises for accessible pain relief in Taiwan
  • Haleon UK Services Limited strengthens its leadership as brands target diverse consumer pain relief needs
  • Pharmacies maintain its dominance while health and personal care stores emerge as a key growth driver
PROSPECTS AND OPPORTUNITIES
  • Demand for topical analgesics is expected to rise due to the ageing population and evolving consumer preferences
  • Social media influence and cross-border shopping will drive growth of Japanese analgesics
  • Acetaminophen is expected to remain a staple, driven by rising self-medication and healthcare strain
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising flu cases and public health awareness drive growth in cough, cold and allergy (hay fever) remedies
  • Haleon UK Services Limited raises prices for Panadol flu products as cost pressures intensify
  • Pharmacies lead distribution of cough, cold and allergy remedies amid steady demand
PROSPECTS AND OPPORTUNITIES
  • Rising consumer education and convenience is set to support growth in cough, cold and allergy remedies
  • Brand are set to invest in innovative digital engagement strategies
  • There is set to be a growing preference for natural remedies due to rising self-care habits
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • An ageing population and modern lifestyles drive demand for digestive remedies
  • Hui Chun Tang retains its lead in digestive remedies while Kowa gains momentum with a natural positioning
  • Evolving consumer preferences drive a shift towards health and personal care stores in digestive remedies
PROSPECTS AND OPPORTUNITIES
  • Steady growth expected for digestive remedies, driven by the ageing population and natural wellness trends
  • Enzyme-based supplements are expected to gain traction over the forecast period
  • Gut health awareness will drive a preference for herbal and mild digestive remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Hygiene habits and lifestyle stressors drive growth for dermatologicals in Taiwan
  • Arich Enterprise Co Ltd retains its lead while innovation drive competition
  • Pharmacies lead distribution as consumers seek professional guidance and privacy
PROSPECTS AND OPPORTUNITIES
  • A shift toward self-care is set to support steady growth in dermatologicals
  • Emerging innovation in Taiwan is expected to focus on exosomes
  • Hair skinification is set to rise as Taiwan’s ageing society and climate drive scalp care innovation
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Declining smoking rates and public policy drive growth of NRT smoking cessation aids in Taiwan
  • Market leaders face share decline as competition intensifies in NRT smoking cessation aids
  • Pharmacies remain key for NRT smoking cessation aids as health and personal care stores drive dynamic growth
PROSPECTS AND OPPORTUNITIES
  • Strong public health momentum is set to drive a positive outlook for NRT smoking cessation aids
  • Subsidised therapies will support smoking cessation, but NRT aids is set to remain the primary solution
  • Second-generation cessation services are set to encourage quitting over the forecast period
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growing sleep challenges drive demand for sleep aids in Taiwan
  • Sentosa leads sleep aids in 2025 amid rising competition and evolving retail channels
  • Pharmacies lead while retail e-commerce surges as sleep aid distribution evolves in Taiwan
PROSPECTS AND OPPORTUNITIES
  • Sleep aids is set for continued growth as natural supplements and holistic wellness gain traction
  • Personalised needs and scientific innovation drive premiumisation in sleep aids
  • Probiotic-sleep aid combinations are set to gain momentum as gut health awareness grows
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2020-2025
  • Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Eye care grows in Taiwan as screen time increases and consumer segmentation deepens
  • Mentholatum leads eye care as innovation and brand engagement drive competition
  • Pharmacies retain its lead in eye care distribution, while health and personal care stores gain ground
PROSPECTS AND OPPORTUNITIES
  • Eye care is set to have sustained growth, driven by lifestyle demands and detailed consumer segmentation
  • Ingredient synergy and innovation is expected to drive differentiation in eye care
  • Female-focused brands are set to leverage trust to expand eye care in Tawain
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2020-2025
  • Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Wound care in Taiwan grows in line with self-care trends and the ageing population
  • 3M and Band-Aid strengthen their market position as advanced wound care gains traction in Taiwan
  • Health and personal care stores drive growth in wound care distribution, surpassing pharmacies in Taiwan
PROSPECTS AND OPPORTUNITIES
  • Advanced care needs and the ageing population are set to fuel positive growth
  • Innovation is set to focus on holistic wound care and liquid bandages across the forecast period
  • Trust, accessibility and education are set to drive brand engagement in wound care
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2020-2025
  • Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Preventive health trends and multifunctional formats drive vitamin growth in Taiwan
  • Emotional positioning and lifestyle marketing helps Haleon UK lead vitamins
  • Retail e-commerce drives growth as pain relief vitamins gain ground
PROSPECTS AND OPPORTUNITIES
  • Natural sources and the launch of hybrid supplements is set to influence vitamins
  • Extended-release vitamins are set to gain traction as consumers seek lasting benefits
  • Functional supplements may challenges sales, drawing consumers away from standalone vitamins
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2020-2025
  • Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Infrastructure, innovation, and wellness drive growth in dietary supplements
  • Amway Taiwan Co retains its lead while Synergy Taiwan Inc improves its share
  • Retail e-commerce leads distribution as players focus on strong content strategies and promotional deals
PROSPECTS AND OPPORTUNITIES
  • Strong acessibility is set to drive growth for dietary supplements across the forecast period
  • As gut health concerns rise, probiotic supplements will emerge as a key growth driver
  • Rising demand is set to drive innovation and growth in beauty and wellness dietary supplements
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health concerns and cultural trends drive growth in weight management and wellbeing
  • Market diversification challenges leading brands in Taiwan’s weight management and wellbeing
  • Retail e-commerce leads sales while direct selling evolves with personalised support
PROSPECTS AND OPPORTUNITIES
  • Rising health concerns are expected to sustain long-term growth for weight management
  • Competition is set to intensify within supplement nutrition drinks
  • Emerging opportunities for healthcare brands in Taiwan’s nascent GLP-1 market
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sports nutrition thrives in Taiwan as health consciousness and youth fitness trends rise
  • Mars Inc leads sports nutrition amid rising competition and innovation
  • Retail e-commerce leads while health and personal care stores emerge as a growth driver
PROSPECTS AND OPPORTUNITIES
  • Sports nutrition in Taiwan is projected to grow amid demographic shifts and active lifestyles
  • Customisation, convenience, and flavour variety are set to drive deeper consumer engagement
  • Innovation in sports protein is set to target light users, weight management, and beauty-conscious consumers
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Herbal/traditional remedies gain ground due to an aging population and focus on preventive health
  • Leading players in herbal/traditional products focus on science-backed innovation and traditional wisdom
  • Direct selling leads while retail e-commerce gains ground in herbal/traditional products
PROSPECTS AND OPPORTUNITIES
  • A rising demand for herbal/traditional remedies is set to reflect shifting health attitudes in Taiwan
  • Scientific innovation enhances consumer trust in herbal/traditional products
  • There is set to be a rising interest in energy and mood-boosting herbal/traditional products
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising demand for paediatric vitamins and dietary supplements reflects evolving parental priorities
  • Haleon UK Services Ltd retains its lead while emerging brands challenge established leaders
  • Pharmacies remain the leading but declining distribution channel in paediatric consumer health
PROSPECTS AND OPPORTUNITIES
  • Premiumisation is expected to offset challenges in the context of record-low birth rates
  • Product innovation and palatability are set to drive consumer trust in paediatric dietary supplements
  • Travel trends are expected to sustain demand for child-friendly OTC medicines in portable formats
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030