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Herbal/Traditional Products in Taiwan

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    Report

  • 26 Pages
  • October 2025
  • Region: Taiwan
  • Euromonitor International
  • ID: 4461208
Value sales of herbal/traditional products increased in Taiwan in 2025, supported by a strong cultural affinity for traditional Chinese medicine and an increasingly health-conscious, ageing population. Taiwan’s well-developed community pharmacy system has contributed to a rise in the use of OTC products.

The Herbal/Traditional Products in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Herbal/traditional remedies gain ground due to an aging population and focus on preventive health
  • Leading players in herbal/traditional products focus on science-backed innovation and traditional wisdom
  • Direct selling leads while retail e-commerce gains ground in herbal/traditional products
PROSPECTS AND OPPORTUNITIES
  • A rising demand for herbal/traditional remedies is set to reflect shifting health attitudes in Taiwan
  • Scientific innovation enhances consumer trust in herbal/traditional products
  • There is set to be a rising interest in energy and mood-boosting herbal/traditional products
CATEGORY DATA
  • Table 1 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN TAIWAN
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources