Rum (Spirits) Market in Australia - Outlook to 2021: Market Size, Growth and Forecast Analytics

  • ID: 4461554
  • Report
  • Region: Australia
  • 27 pages
  • GlobalData
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Rum (Spirits) Market in Australia - Outlook to 2021: Market Size, Growth and Forecast Analytics

Summary

Rum (Spirits) Market in Australia - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Rum market in Australia.

Rum - includes both light and dark rums. Rum is a spirit made from sugar cane. In the case of dark rum the drinks is characterised by the addition of caramel or by maturation in oak containers (e.g. Captain Morgan, Navy Rum). In the case of light rum no colouring additives are present. Includes drinks consumed both at home and outside of the home

Rum market in Australia registered a positive compound annual growth rate (CAGR) of 8.84% during the period 2011 to 2016 with a sales value of AUD 843.94 Million Liters in 2016, an increase of 9.55% over 2015. The research handbook provides up-to-date market size data for period 2011-2016 and illustrative forecast to 2021 covering key market aspects like Sales Value and Volume for Rum and its variants Light Rum & Dark Rum.

Furthermore, the research handbook details out Sales Volume for top brands for the year 2013 to 2016, Demographic Analytics and overall market sales by Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Department Stores, Dollar Stores, Variety Store, Cash & Carries and Warehouse clubs, eRetailers, Food & Drinks specialists, Drug stores & Pharmacies, Health & Beauty Stores, Other general retailers and others) where ever applicable.

The research handbook acts as an essential tool for companies active or planning to venture in to Australia's Rum (Spirits) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.

Sales Values in the handbook are depicted in USD ($) and local currency of country and Volumes are represented in M Liters.

*Note: Certain content/sections in the research handbook may be removed or altered based on the availability and relevance of data.

Scope
  • Overall Rum (Spirits) market value and volume analytics with growth analysis from 2011 to 2021.
  • Volume terms for the top brands.
  • Distribution channel analytics from 2013-2016.
Reasons to buy
  • Get access to authoritative and granular data on the Rum (Spirits) market and fill in the gaps in understanding of trends and the components of change behind them.
  • Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.
  • Analyze the components of change in the market by looking at historic and future growth patterns.
  • Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.
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1 Rum Market Overview

2 Australia Rum Market Analytics, 2011-21
2.1 Rum Value Analytics, 2011-21
2.1.1 Rum Market by Value, 2011-21
2.1.2 Rum Market Value by Segments, 2011-21
2.2 Rum Volume Analytics, 2011-21
2.2.1 Rum Market by Volume, 2011-21
2.2.2 Rum Market Volume by Segments, 2011-21
2.3 Australia Rum Demographic Analytics, 2012-16
2.3.1 Australia Rum Demographic Analytics by Age Group, 2012-16
2.3.2 Australia Rum Demographic Analytics by Education Level, 2012-16
2.3.3 Australia Rum Demographic Analytics by Gender, 2012-16
2.3.4 Australia Rum Demographic Analytics by Urbanization, 2012-16

3 Australia Rum Market Analytics, by Segment 2011-21
3.1 Dark Rum Analytics, 2011-21
3.1.1 Dark Rum Market by Value, 2011-21
3.1.2 Dark Rum Market by Volume, 2011-21
3.2 Light Rum Analytics, 2011-21
3.2.1 Light Rum Market by Value, 2011-21
3.2.2 Light Rum Market by Volume, 2011-21

4 Australia Rum Brand Analytics by Volume, 2013-16
4.1 Rum Brand Analytics by Volume, 2013-16

5 Australia Rum Distribution Channel Analytics by Volume, 2013-16
5.1 Rum Distribution Channel Analytics by Volume, 2013-16

6 Appendix
6.1 Definitions
6.1.1 Category Definitions
6.1.2 Distribution Channel Definitions
6.1.3 Volume Units and Aggregations
6.1.4 CAGR Definition and Calculation
6.1.5 Graphical representation of Brands
6.1.6 Exchange Rates
6.1.7 Methodology Summary
6.2 About
6.3 Disclaimer

List of Tables
Table 1: Australia Rum Market Value (AUD m) and Growth (Y-o-Y), 2011-21
Table 2: Australia Rum Market Value (USD m) and Growth (Y-o-Y), 2011-21
Table 3: Australia Rum Market Value (AUD m) by Segments, 2011-16
Table 4: Australia Rum Market Value (AUD m) by Segments, 2016-21
Table 5: Australia Rum Market Value (USD m) by Segments, 2011-16
Table 6: Australia Rum Market Value (USD m) by Segments, 2016-21
Table 7: Australia Rum Market Volume (Liters m) and Growth (Y-o-Y), 2011-21
Table 8: Australia Rum Market Volume (Liters m) by Segments, 2011-16
Table 9: Australia Rum Market Volume (Liters m) by Segments, 2016-21
Table 10: Australia Rum Demographic Analytics by Age Group (Liters m), 2012-16
Table 11: Australia Rum Demographic Analytics by Education Level (Liters m), 2012-16
Table 12: Australia Rum Demographic Analytics by Gender (Liters m), 2012-16
Table 13: Australia Rum Demographic Analytics by Urbanization (Liters m), 2012-16
Table 14: Australia Dark Rum Market by Value (AUD m), 2011-21
Table 15: Australia Dark Rum Market by Value (USD m), 2011-21
Table 16: Australia Dark Rum Market by Volume (Liters m), 2011-21
Table 17: Australia Light Rum Market by Value (AUD m), 2011-21
Table 18: Australia Light Rum Market by Value (USD m), 2011-21
Table 19: Australia Light Rum Market by Volume (Liters m), 2011-21
Table 20: Australia Rum Market Volume by Brands (Liters m), 2013-16
Table 21: Australia Rum Market Volume by Distribution Channel (Liters m), 2013-16
Table 22: Category Definitions Rum Market
Table 23: Distribution Channel Definitions Rum Market
Table 24: Volume Units for Rum Market
Table 25: Australia Exchange Rate AUD - USD (Annual Average), 2011 - 2016
Table 26: Australia Exchange Rate AUD - USD (Annual Average), 2017 - 2021 Forecast

List of Figures
Figure 1: Australia Rum Market Value (AUD m) and Growth (Y-o-Y), 2011-21
Figure 2: Australia Rum Market Value (AUD m) by Segments, 2011-21
Figure 3: Australia Rum Market Volume (Liters m) and Growth (Y-o-Y), 2011-21
Figure 4: Australia Rum Market Volume (Liters m) by Segments, 2011-21
Figure 5: Australia Rum Demographic Analytics by Age Group (Liters m), 2012-16
Figure 6: Australia Rum Demographic Analytics by Education Level (Liters m), 2012-16
Figure 7: Australia Rum Demographic Analytics by Gender (Liters m), 2012-16
Figure 8: Australia Rum Demographic Analytics by Urbanization (Liters m), 2012-16
Figure 9: Australia Dark Rum Market by Value (AUD m), 2011-21
Figure 10: Australia Dark Rum Market by Volume (Liters m), 2011-21
Figure 11: Australia Light Rum Market by Value (AUD m), 2011-21
Figure 12: Australia Light Rum Market by Volume (Liters m), 2011-21
Figure 13: Australia Rum Market Volume by Brands (Liters m), 2013-16
Figure 14: Australia Rum Market Volume by Distribution Channel (Liters m), 2013-16
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