SME Internationalization Strategies. Innovation to Conquer New Markets

  • ID: 4462606
  • Book
  • 360 Pages
  • John Wiley and Sons Ltd
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Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium–sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies – such as head–deck strategies – to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head–of–bridge strategies in order to internationalize? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at different stages of internationalization, this book highlights the main motivations, stages of deployment but also difficulties encountered in this direction. This book is a tool for assessing potential locations and provide managers with a new alternative in terms of internationalization, enabling rapid identification of key stakeholders, adapting their international development plan and anticipating potential pitfalls.
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Part 1. Internationalization of SMB, choice of localization and bridgehead strategies : A review on Literature

Chapter 1. Internationalization strategies of SMB

Chapter 2. Localization strategies of SMB

Part 2. Research methodology and empirical study presentation

Chapter 3. Epistemology and research methodology

Chapter 4. Internationalization of the five SMB

Part 3. Deployment of bridgehead strategies : motivations, actions, difficulties

Chapter 5. the motivations for bridgehead strategies implementations

Chapter 6. Implementation of bridgehead strategies
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Noémie Dominguez
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