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Apparel and Footwear in Nigeria

  • ID: 4463225
  • Report
  • Region: Nigeria
  • 62 pages
  • Euromonitor International
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Apparel and footwear in Nigeria is still very much an emerging category that has good scope to grow, although its growth has weakened since 2016, due to a poor economy. The market has the potential to pick up the large pool of consumers who choose second-hand products or items in the informal sector. As urbanisation has increased, consumers are increasingly looking for Western-style apparel and footwear, rather than the tailor-made and personalised clothing that many rural dwellers wear.

The Apparel and Footwear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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APPAREL AND FOOTWEAR IN NIGERIA

List of Contents and Tables
Executive Summary
Apparel and Footwear Has Good Potential in Nigeria Due To Growing Urban Population
Apparel and Footwear Records Moderate Growth in 2018, As Economy Remains Sluggish
A Fragmented Competitive Landscape
Internet Retailing for Apparel and Footwear Performs Well
A Return To Strong Growth Expected Over the Forecast Period
Market Data
Definitions
Sources
Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Economic Growth To Boost Sales of Childrenswear Over the Forecast Period
Growing Child Population and Urbanisation Expected To Drive Growth
Baby and Toddler Wear To Grow Fastest
Competitive Landscape
Adidas Group Leads, Supported by Brand Recognition and Increased Footprint
Gatimo Nigeria Ltd Loses First Place
Economy Brands Expected To Perform Well
Category Data
Table 13 Sales of Childrenswear by Category: Volume 2013-2018
Table 14 Sales of Childrenswear by Category: Value 2013-2018
Table 15 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 16 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 18 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 19 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 20 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023
Headlines
Prospects
Apparel Accessories Expected To Regain Momentum As Economy Improves
Rising Fashion Awareness Drives Apparel Accessories Performance
Ties Expected To Grow Fastest Due To Rising Professional Employment
Competitive Landscape
Apparel Accessories Remains A Highly Fragmented Category
Retail Chains To Increase Share of the Category
Category Data
Table 23 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 24 Sales of Apparel Accessories by Category: Value 2013-2018
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Headlines
Prospects
the Fast-growing Millennial Population To Help Drive Demand for Menswear
Men's Shirts, Casual Wear and Sportswear the Key Drivers of Growth
Men's Underwear To Perform Best Over the Forecast Period
Competitive Landscape
Well-recognised Ralph Lauren Corp Leads
Tm Lewin Loses First Place
Economy Brands Expected To Perform Well
Category Data
Table 33 Sales of Menswear by Category: Volume 2013-2018
Table 34 Sales of Menswear by Category: Value 2013-2018
Table 35 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 36 Sales of Menswear by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Menswear: % Value 2014-2018
Table 38 LBN Brand Shares of Menswear: % Value 2015-2018
Table 39 NBO Company Shares of Men's Nightwear: % Value 2014-2018
Table 40 LBN Brand Shares of Men's Nightwear: % Value 2015-2018
Table 41 NBO Company Shares of Men's Outerwear: % Value 2014-2018
Table 42 LBN Brand Shares of Men's Outerwear: % Value 2015-2018
Table 43 NBO Company Shares of Men's Swimwear: % Value 2014-2018
Table 44 LBN Brand Shares of Men's Swimwear: % Value 2015-2018
Table 45 NBO Company Shares of Men's Underwear: % Value 2014-2018
Table 46 LBN Brand Shares of Men's Underwear: % Value 2015-2018
Table 47 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 48 Forecast Sales of Menswear by Category: Value 2018-2023
Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Menswear by Category: % Value Growth 2018-2023
Headlines
Prospects
Economic Recovery To Boost Growth
Ethnic Wear Struggles in 2018 But Has Strong Prospects
Women's Underwear To Grow Best
Competitive Landscape
United Nigerian Textiles Ltd Leads
United Nigerian Textiles Ltd Struggles in 2018
Online Retailers To Grow Well, Supported by New Concepts
Category Data
Table 51 Sales of Womenswear by Category: Volume 2013-2018
Table 52 Sales of Womenswear by Category: Value 2013-2018
Table 53 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 54 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Womenswear: % Value 2014-2018
Table 56 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 57 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 59 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 61 NBO Company Shares of Women's Swimwear: % Value 2014-2018
Table 62 LBN Brand Shares of Women's Swimwear: % Value 2015-2018
Table 63 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 64 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 65 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 66 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023
Headlines
Prospects
Positive Performance Expected for Jeans Over the Forecast Period
Premium and Super-premium Jeans Continue To Outperform the Category
Demand for Ripped Jeans Among Young People To Continue
Competitive Landscape
Pvh Corp Leads the Category
Smaller Brands To Increase Competition Over the Forecast Period
Economy Brand Retailers To Perform Well
Category Data
Table 69 Sales of Jeans by Category: Volume 2013-2018
Table 70 Sales of Jeans by Category: Value 2013-2018
Table 71 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 72 Sales of Jeans by Category: % Value Growth 2013-2018
Table 73 Sales of Men's Jeans by Category: Volume 2013-2018
Table 74 Sales of Men's Jeans by Category: Value 2013-2018
Table 75 Sales of Men's Jeans by Category: % Volume Growth 2013-2018
Table 76 Sales of Men's Jeans by Category: % Value Growth 2013-2018
Table 77 Sales of Women's Jeans by Category: Volume 2013-2018
Table 78 Sales of Women's Jeans by Category: Value 2013-2018
Table 79 Sales of Women's Jeans by Category: % Volume Growth 2013-2018
Table 80 Sales of Women's Jeans by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Jeans: % Value 2014-2018
Table 82 LBN Brand Shares of Jeans: % Value 2015-2018
Table 83 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 84 Forecast Sales of Jeans by Category: Value 2018-2023
Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 86 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 87 Forecast Sales of Men's Jeans by Category: Volume 2018-2023
Table 88 Forecast Sales of Men's Jeans by Category: Value 2018-2023
Table 89 Forecast Sales of Men's Jeans by Category: % Volume Growth 2018-2023
Table 90 Forecast Sales of Men's Jeans by Category: % Value Growth 2018-2023
Table 91 Forecast Sales of Women's Jeans by Category: Volume 2018-2023
Table 92 Forecast Sales of Women's Jeans by Category: Value 2018-2023
Table 93 Forecast Sales of Women's Jeans by Category: % Volume Growth 2018-2023
Table 94 Forecast Sales of Women's Jeans by Category: % Value Growth 2018-2023
Headlines
Prospects
Economic Growth To Boost Hosiery Over the Forecast Period
Informal Trade Limits the Potential of Hosiery
Growing Sports and Fitness Activities To Help Drive Specialist Hosiery
Competitive Landscape
Hosiery Remains Fragmented
Store Retailers Expected To Help Drive Demand Over the Forecast Period
Category Data
Table 95 Sales of Hosiery by Category: Volume 2013-2018
Table 96 Sales of Hosiery by Category: Value 2013-2018
Table 97 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 98 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 99 NBO Company Shares of Hosiery: % Value 2014-2018
Table 100 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 101 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 102 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023
Headlines
Prospects
An Improved Economy To Boost Footwear Growth
Women's Footwear Is Fastest Growing Category
Men's Footwear Also Growing Well
Competitive Landscape
Sports Brands Lead Footwear in Nigeria in 2018
Retail Outlets Boost Brand Awareness
Informal Trading Represents A Threat
Category Data
Table 105 Sales of Footwear by Category: Volume 2013-2018
Table 106 Sales of Footwear by Category: Value 2013-2018
Table 107 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 108 Sales of Footwear by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Footwear: % Value 2014-2018
Table 110 LBN Brand Shares of Footwear: % Value 2015-2018
Table 111 Distribution of Footwear by Format: % Value 2013-2018
Table 112 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 113 Forecast Sales of Footwear by Category: Value 2018-2023
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Preference for Casual Wear Driving Sportswear Growth
Growing Fitness Trend Boosts Sportswear
Sports-inspired Footwear To Drive Overall Growth
Competitive Landscape
Adidas Group Leads With A Strong Presence in Both Sports Apparel and Footwear
Global Brands Continue To Dominate Sportswear in Nigeria
Counterfeit Products Represent A Threat To Global Brands
Category Data
Table 116 Sales of Sportswear by Category: Value 2013-2018
Table 117 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 118 NBO Company Shares of Sportswear: % Value 2014-2018
Table 119 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 120 Distribution of Sportswear by Format: % Value 2013-2018
Table 121 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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