Apparel and Footwear in Nigeria

Report
78 Pages
January 2024
Region: Nigeria
Euromonitor International
ID: 4463225

Overall, retail sales of apparel and footwear in Nigeria saw a strong decline in volume terms in 2023 while price inflation ensured sales continued to grow in current value terms. High inflationary conditions limited consumer spending power, forcing many people to focus on essentials. With budgets being squeezed the second-hand market provided a readymade alternative for affordable apparel and footwear, which also negatively impacted sales.

The Apparel and Footwear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Apparel and Footwear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

APPAREL AND FOOTWEAR IN NIGERIA

EXECUTIVE SUMMARY

Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

WOMENSWEAR IN NIGERIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Womenswear sales decline as Nigeria’s economy remains under pressure
Formalwear outperforms casualwear despite heavy losses
Growing fragmentation in an increasingly competitive market

PROSPECTS AND OPPORTUNITIES

An improved economy set to drive growth in womenswear over the forecast period
Rising number of women in professional employment set to boost demand
Social media and e-commerce set to be key tools in the marketing and retailing of womenswear

CATEGORY DATA

Table 105 Sales of Womenswear by Category: Volume 2018-2023
Table 106 Sales of Womenswear by Category: Value 2018-2023
Table 107 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 108 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 109 NBO Company Shares of Womenswear: % Value 2019-2023
Table 110 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 111 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 113 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 115 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
Table 117 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 118 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 119 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 120 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 121 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028

MENSWEAR IN NIGERIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Menswear sales plummet in 2023 due to economic pressures
Growing competition seen in menswear as consumers seek cheaper options
Men’s sportswear struggles but competition continues to grow as Nike opens two new stores

PROSPECTS AND OPPORTUNITIES

Economic recovery set to boost sales of menswear over the forecast period
Demand for casualwear likely to be boosted by more affordable products
Social media boosting fashion awareness among young men in Nigeria

CATEGORY DATA

Table 13 Sales of Menswear by Category: Volume 2018-2023
Table 14 Sales of Menswear by Category: Value 2018-2023
Table 15 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 16 Sales of Menswear by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Menswear: % Value 2019-2023
Table 18 LBN Brand Shares of Menswear: % Value 2020-2023
Table 19 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
Table 20 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
Table 21 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
Table 22 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
Table 23 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
Table 24 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
Table 25 NBO Company Shares of Men’s Underwear: % Value 2019-2023
Table 26 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
Table 27 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 28 Forecast Sales of Menswear by Category: Value 2023-2028
Table 29 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Menswear by Category: % Value Growth 2023-2028

CHILDRENSWEAR IN NIGERIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Childrenswear sales suffer as inflation soars
Competitive landscape becomes increasingly fragmentated
E-commerce gaining prominence but small independent specialists dominate

PROSPECTS AND OPPORTUNITIES

Economic recovery and population growth set to boost demand
Growing range of affordable products set to boost demand
Local brands set to thrive

CATEGORY DATA

Table 31 Sales of Childrenswear by Category: Volume 2018-2023
Table 32 Sales of Childrenswear by Category: Value 2018-2023
Table 33 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 34 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 36 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 37 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 38 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 39 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 40 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028

SPORTSWEAR IN NIGERIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Demand for sportswear declines due to deflated economy and inflated prices
Sports footwear outperforms sports apparel
Asian products and local brands provide increased competition

PROSPECTS AND OPPORTUNITIES

Sportswear to grow well as the economy recovers
Nike opens two new stores in 2022 and 2023
Sports footwear set to remain the main growth driver

CATEGORY DATA

Table 41 Sales of Sportswear by Category: Value 2018-2023
Table 42 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Sportswear: % Value 2019-2023
Table 44 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 45 Distribution of Sportswear by Format: % Value 2018-2023
Table 46 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 47 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028

JEANS IN NIGERIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Sales of jeans drop sharply as economic pressures mount
Standard jeans dominate sales as consumers seek affordable but quality products
Competitive landscape remains fragmented with new players such as BNY Jeans entering the market

PROSPECTS AND OPPORTUNITIES

Improved economy set to boost sales of jeans
Nigeria’s expanding young, urban population likely to boost demand
Local brands presented with new opportunities as competition in jeans is set to heat up

CATEGORY DATA

Table 48 Sales of Jeans by Category: Volume 2018-2023
Table 49 Sales of Jeans by Category: Value 2018-2023
Table 50 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 51 Sales of Jeans by Category: % Value Growth 2018-2023
Table 52 Sales of Men’s Jeans by Category: Volume 2018-2023
Table 53 Sales of Men’s Jeans by Category: Value 2018-2023
Table 54 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 55 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 56 Sales of Women’s Jeans by Category: Volume 2018-2023
Table 57 Sales of Women’s Jeans by Category: Value 2018-2023
Table 58 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 59 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
Table 60 NBO Company Shares of Jeans: % Value 2019-2023
Table 61 LBN Brand Shares of Jeans: % Value 2020-2023
Table 62 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 63 Forecast Sales of Jeans by Category: Value 2023-2028
Table 64 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 65 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 66 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
Table 67 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
Table 68 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
Table 69 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
Table 70 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
Table 71 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
Table 72 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
Table 73 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028

HOSIERY IN NIGERIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Hosiery sales suffer as inflation and unemployment rises
Informal channels continue to take sales away from formal ones
Competition in hosiery remains highly fragmented with little room for brand loyalty

PROSPECTS AND OPPORTUNITIES

Economic recovery set to boost sales of hosiery over the forecast period
Non-sheer hosiery to drive growth due to preference for socks that complement footwear
Modern retail chains set to be boosted by economic stability

CATEGORY DATA

Table 74 Sales of Hosiery by Category: Volume 2018-2023
Table 75 Sales of Hosiery by Category: Value 2018-2023
Table 76 Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 77 Sales of Hosiery by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Hosiery: % Value 2019-2023
Table 79 LBN Brand Shares of Hosiery: % Value 2020-2023
Table 80 Forecast Sales of Hosiery by Category: Volume 2023-2028
Table 81 Forecast Sales of Hosiery by Category: Value 2023-2028
Table 82 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028

APPAREL ACCESSORIES IN NIGERIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Apparel accessories struggles due to the weakened economy
Belts perform best but suffer from rising unemployment and lower demand for formal apparel
Contraband trade limits sales through formal channels

PROSPECTS AND OPPORTUNITIES

Economic recovery set to boost demand for apparel accessories
Growing young, urban population set to be the key target audience
Belts and scarves set to drive growth

CATEGORY DATA

Table 84 Sales of Apparel Accessories by Category: Volume 2018-2023
Table 85 Sales of Apparel Accessories by Category: Value 2018-2023
Table 86 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 87 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Table 88 NBO Company Shares of Apparel Accessories: % Value 2019-2023
Table 89 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
Table 90 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
Table 91 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
Table 92 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
Table 93 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028

FOOTWEAR IN NIGERIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Weak economy leads to a steep decline in footwear sales
Rising unemployment impacts demand for formal footwear
Competitive landscape remains highly fragmented as consumers look for more affordable brands and local players engage in social media marketing

PROSPECTS AND OPPORTUNITIES

Economic recovery to boost footwear growth
Women’s footwear will be key to overall growth but demand for men’s footwear is also set to grow
Children’s footwear set to be boosted by growing child population and a rise in school attendance

CATEGORY DATA

Table 94 Sales of Footwear by Category: Volume 2018-2023
Table 95 Sales of Footwear by Category: Value 2018-2023
Table 96 Sales of Footwear by Category: % Volume Growth 2018-2023
Table 97 Sales of Footwear by Category: % Value Growth 2018-2023
Table 98 NBO Company Shares of Footwear: % Value 2019-2023
Table 99 LBN Brand Shares of Footwear: % Value 2020-2023
Table 100 Distribution of Footwear by Format: % Value 2018-2023
Table 101 Forecast Sales of Footwear by Category: Volume 2023-2028
Table 102 Forecast Sales of Footwear by Category: Value 2023-2028
Table 103 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
Table 104 Forecast Sales of Footwear by Category: % Value Growth 2023-2028

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