Apparel and Footwear in Nigeria

  • ID: 4463225
  • Report
  • Region: Nigeria
  • 63 pages
  • Euromonitor International
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The potential of apparel and footwear in Nigeria has been limited by very strong second-hand sales as well as sales of undeclared (nonduty-paid) imports and counterfeit products by small retailers. Both second-hand and undeclared import sales make up about 80% of total apparel and footwear worn in Nigeria. Second-hand products are generally referred to as “okrika” and sold through informal retailers, frequently called “bend-down boutiques”.

The Apparel and Footwear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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APPAREL AND FOOTWEAR IN NIGERIA

List of Contents and Tables
  • Executive Summary
  • Apparel and Footwear Sales in Nigeria Limited by Second-hand Sales
  • Poor Nigerian Economy Limits Growth in 2017
  • Fragmented Competitive Landscape
  • Internet Retailing of Apparel Is Growing Well
  • Strong Forecast Growth Expected
  • Market Data
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
  • Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Strong Child Population Growth Expected To Drive Childrenswear Performance
  • Sales Limited by Competition With Second-hand and Non-duty Paid Products
  • Baby and Toddler Wear Records the Fastest Growth
  • Competitive Landscape
  • Ruff 'n' Tumble Is the Leading Brand in A Fragmented Category
  • Big Chained Retailers Mr Price and Pep Enjoy Share Growth
  • Competitive Landscape Is Fragmented
  • Category Data
  • Table 13 Sales of Childrenswear by Category: Volume 2012-2017
  • Table 14 Sales of Childrenswear by Category: Value 2012-2017
  • Table 15 Sales of Childrenswear by Category: % Volume Growth 2012-2017
  • Table 16 Sales of Childrenswear by Category: % Value Growth 2012-2017
  • Table 17 NBO Company Shares of Childrenswear: % Value 2013-2017
  • Table 18 LBN Brand Shares of Childrenswear: % Value 2014-2017
  • Table 19 Forecast Sales of Childrenswear by Category: Volume 2017-2022
  • Table 20 Forecast Sales of Childrenswear by Category: Value 2017-2022
  • Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
  • Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Urbanisation and A Fashionable Young Population Drive Growth
  • Other Apparel Accessories Is the Fastest-growing Category in 2017
  • Belts Is the Largest Seller
  • Competitive Landscape
  • Apparel Accessories Is A Fragmented Category
  • Store Retailers Expected To Help Drive Demand Over the Forecast Period
  • Category Data
  • Table 23 Sales of Apparel Accessories by Category: Volume 2012-2017
  • Table 24 Sales of Apparel Accessories by Category: Value 2012-2017
  • Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
  • Table 26 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
  • Table 27 NBO Company Shares of Apparel Accessories: % Value 2013-2017
  • Table 28 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
  • Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
  • Table 30 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
  • Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
  • Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Menswear Is Expected To Grow Well As Incomes and Employment Increase
  • Men's Shirts Is the Key Driver of Menswear Growth in Nigeria
  • Niche Categories Expected To Grow Well
  • Competitive Landscape
  • Tm Lewin Is the Leading Brand in Menswear
  • Mr Price and Pep Are the Best-performing Brands
  • Sportswear Brands Have A Good Share
  • Category Data
  • Table 33 Sales of Menswear: Volume 2012-2017
  • Table 34 Sales of Menswear: Value 2012-2017
  • Table 35 Sales of Menswear: % Volume Growth 2012-2017
  • Table 36 Sales of Menswear: % Value Growth 2012-2017
  • Table 37 NBO Company Shares of Menswear: % Value 2013-2017
  • Table 38 LBN Brand Shares of Menswear: % Value 2014-2017
  • Table 39 NBO Company Shares of Men's Nightwear: % Value 2013-2017
  • Table 40 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
  • Table 41 NBO Company Shares of Men's Outerwear: % Value 2013-2017
  • Table 42 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
  • Table 43 NBO Company Shares of Men's Swimwear: % Value 2013-2017
  • Table 44 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
  • Table 45 NBO Company Shares of Men's Underwear: % Value 2013-2017
  • Table 46 LBN Brand Shares of Men's Underwear: % Value 2014-2017
  • Table 47 Forecast Sales of Menswear: Volume 2017-2022
  • Table 48 Forecast Sales of Menswear: Value 2017-2022
  • Table 49 Forecast Sales of Menswear: % Volume Growth 2017-2022
  • Table 50 Forecast Sales of Menswear: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Womenswear Sees the Largest Sales in Apparel
  • Western-style Clothing Doing Well
  • Niche Categories Expected To Do Well
  • Competitive Landscape
  • United Nigerian Textiles Ltd Is the Leading Player
  • Mr Price and Pep Are the Best-performing Brands
  • Competitive Landscape Is Quite Fragmented
  • Category Data
  • Table 51 Sales of Womenswear: Volume 2012-2017
  • Table 52 Sales of Womenswear: Value 2012-2017
  • Table 53 Sales of Womenswear: % Volume Growth 2012-2017
  • Table 54 Sales of Womenswear: % Value Growth 2012-2017
  • Table 55 NBO Company Shares of Womenswear: % Value 2013-2017
  • Table 56 LBN Brand Shares of Womenswear: % Value 2014-2017
  • Table 57 NBO Company Shares of Women's Nightwear: % Value 2013-2017
  • Table 58 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
  • Table 59 NBO Company Shares of Women's Outerwear: % Value 2013-2017
  • Table 60 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
  • Table 61 NBO Company Shares of Women's Swimwear: % Value 2013-2017
  • Table 62 LBN Brand Shares of Women's Swimwear: % Value 2014-2017
  • Table 63 NBO Company Shares of Women's Underwear: % Value 2013-2017
  • Table 64 LBN Brand Shares of Women's Underwear: % Value 2014-2017
  • Table 65 Forecast Sales of Womenswear: Volume 2017-2022
  • Table 66 Forecast Sales of Womenswear: Value 2017-2022
  • Table 67 Forecast Sales of Womenswear: % Volume Growth 2017-2022
  • Table 68 Forecast Sales of Womenswear: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Demand for Jeans Growing in Line With Urbanisation and A Young Population
  • Women's Jeans Are More Dynamic
  • Standard Jeans Are the Most Preferred Type
  • Competitive Landscape
  • Pvh Corp Is the Leading Player
  • Global Brands Competing Well Through Retailing Strategy
  • Mr Price Apparel Is the Best-performing Player
  • Category Data
  • Table 69 Sales of Jeans: Volume 2012-2017
  • Table 70 Sales of Jeans: Value 2012-2017
  • Table 71 Sales of Jeans: % Volume Growth 2012-2017
  • Table 72 Sales of Jeans: % Value Growth 2012-2017
  • Table 73 Sales of Men's Jeans: Volume 2012-2017
  • Table 74 Sales of Men's Jeans: Value 2012-2017
  • Table 75 Sales of Men's Jeans: % Volume Growth 2012-2017
  • Table 76 Sales of Men's Jeans: % Value Growth 2012-2017
  • Table 77 Sales of Women's Jeans: Volume 2012-2017
  • Table 78 Sales of Women's Jeans: Value 2012-2017
  • Table 79 Sales of Women's Jeans: % Volume Growth 2012-2017
  • Table 80 Sales of Women's Jeans: % Value Growth 2012-2017
  • Table 81 NBO Company Shares of Jeans: % Value 2013-2017
  • Table 82 LBN Brand Shares of Jeans: % Value 2014-2017
  • Table 83 Forecast Sales of Jeans: Volume 2017-2022
  • Table 84 Forecast Sales of Jeans: Value 2017-2022
  • Table 85 Forecast Sales of Jeans: % Volume Growth 2017-2022
  • Table 86 Forecast Sales of Jeans: % Value Growth 2017-2022
  • Table 87 Forecast Sales of Men's Jeans: Volume 2017-2022
  • Table 88 Forecast Sales of Men's Jeans: Value 2017-2022
  • Table 89 Forecast Sales of Men's Jeans: % Volume Growth 2017-2022
  • Table 90 Forecast Sales of Men's Jeans: % Value Growth 2017-2022
  • Table 91 Forecast Sales of Women's Jeans: Volume 2017-2022
  • Table 92 Forecast Sales of Women's Jeans: Value 2017-2022
  • Table 93 Forecast Sales of Women's Jeans: % Volume Growth 2017-2022
  • Table 94 Forecast Sales of Women's Jeans: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Hosiery Is One of the Slowest-growing Products in Apparel
  • Non-sheer Hosiery Dominates
  • Competition From Unbranded and Counterfeit Products Threaten Growth
  • Competitive Landscape
  • Highly Fragmented Competitive Environment
  • Store Retailers Expected To Help Drive Demand Over the Forecast Period
  • Category Data
  • Table 95 Sales of Hosiery by Category: Volume 2012-2017
  • Table 96 Sales of Hosiery by Category: Value 2012-2017
  • Table 97 Sales of Hosiery by Category: % Volume Growth 2012-2017
  • Table 98 Sales of Hosiery by Category: % Value Growth 2012-2017
  • Table 99 NBO Company Shares of Hosiery: % Value 2013-2017
  • Table 100 LBN Brand Shares of Hosiery: % Value 2014-2017
  • Table 101 Forecast Sales of Hosiery by Category: Volume 2017-2022
  • Table 102 Forecast Sales of Hosiery by Category: Value 2017-2022
  • Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
  • Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Footwear Is Growing Well in Nigeria
  • Women's Footwear Is the Largest Category in Footwear
  • Children's Footwear Records the Fastest Growth
  • Competitive Landscape
  • Sportswear Brands Lead A Fragmented Footwear Category
  • the Chained Retailers, Mr Price and Pep, Are Performing Well
  • Fragmentation in the Category Expected To Decline Over the Forecast Period
  • Category Data
  • Table 105 Sales of Footwear by Category: Volume 2012-2017
  • Table 106 Sales of Footwear by Category: Value 2012-2017
  • Table 107 Sales of Footwear by Category: % Volume Growth 2012-2017
  • Table 108 Sales of Footwear by Category: % Value Growth 2012-2017
  • Table 109 NBO Company Shares of Footwear: % Value 2013-2017
  • Table 110 LBN Brand Shares of Footwear: % Value 2014-2017
  • Table 111 Distribution of Footwear by Format: % Value 2012-2017
  • Table 112 Forecast Sales of Footwear by Category: Volume 2017-2022
  • Table 113 Forecast Sales of Footwear by Category: Value 2017-2022
  • Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
  • Table 115 Forecast Sales of Footwear by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sportswear Growing Well in Nigeria
  • Sports-inspired Apparel and Sports-inspired Footwear Are Fastest Growing
  • Popularity of Sports Such As Football Help To Drive Sales
  • Competitive Landscape
  • Adidas Group Leads Sportswear in Nigeria
  • A Consolidated Landscape
  • Consolidation in Sportswear Expected To Decline Over the Forecast Period
  • Category Data
  • Table 116 Sales of Sportswear: Value 2012-2017
  • Table 117 Sales of Sportswear: % Value Growth 2012-2017
  • Table 118 NBO Company Shares of Sportswear: % Value 2013-2017
  • Table 119 LBN Brand Shares of Sportswear: % Value 2014-2017
  • Table 120 Distribution of Sportswear by Format: % Value 2012-2017
  • Table 121 Forecast Sales of Sportswear: Value 2017-2022
  • Table 122 Forecast Sales of Sportswear: % Value Growth 2017-2022
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