The weak economy in 2022 hampered retail volume growth in all apparel and footwear categories creating another year of deep decline for an industry still struggling to recover from the COVID-19 pandemic. In particular, high inflation severely limited consumer purchasing power, whilst the continuing depreciation of the local currency led to substantial price increases on all apparel and footwear products.
The Apparel and Footwear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Apparel and Footwear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
APPAREL AND FOOTWEAR IN NIGERIAEXECUTIVE SUMMARY
- Apparel and footwear in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
- Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
- Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
- Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
- Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
- Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
- Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
- Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
- Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
- Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
- Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
- Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Rising prices puts womenswear under pressure as affordability becomes a bigger issue
- The casual clothing trend continues
- Social commerce and e-commerce are growing offer personalisation
- Economic recovery and expansion of the competitive landscape will spur growth in womenswear
- Branded ethnic wear is expected to boost womenswear
- Rising employment to boost demand for womenswear
- Table 13 Sales of Womenswear by Category: Volume 2017-2022
- Table 14 Sales of Womenswear by Category: Value 2017-2022
- Table 15 Sales of Womenswear by Category: % Volume Growth 2017-2022
- Table 16 Sales of Womenswear by Category: % Value Growth 2017-2022
- Table 17 NBO Company Shares of Womenswear: % Value 2018-2022
- Table 18 LBN Brand Shares of Womenswear: % Value 2019-2022
- Table 19 NBO Company Shares of Women's Nightwear: % Value 2018-2022
- Table 20 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
- Table 21 NBO Company Shares of Women's Outerwear: % Value 2018-2022
- Table 22 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
- Table 23 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
- Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
- Table 25 NBO Company Shares of Women's Underwear: % Value 2018-2022
- Table 26 LBN Brand Shares of Women's Underwear: % Value 2019-2022
- Table 27 Forecast Sales of Womenswear by Category: Volume 2022-2027
- Table 28 Forecast Sales of Womenswear by Category: Value 2022-2027
- Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
- Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Weak economy dampens demand for menswear apparel
- As men focus on essentials, formal wear performs well
- Premium categories perform well as Charles Tyrwhitt enters Nigeria
- Economic recovery to drive revival in menswear volume sales
- Social media and retail development to boost demand for menswear apparel
- Various menswear categories to perform well underpinned by rising employment and a wider range of affordable brands
- Table 31 Sales of Menswear by Category: Volume 2017-2022
- Table 32 Sales of Menswear by Category: Value 2017-2022
- Table 33 Sales of Menswear by Category: % Volume Growth 2017-2022
- Table 34 Sales of Menswear by Category: % Value Growth 2017-2022
- Table 35 NBO Company Shares of Menswear: % Value 2018-2022
- Table 36 LBN Brand Shares of Menswear: % Value 2019-2022
- Table 37 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
- Table 38 Forecast Sales of Menswear by Category: Volume 2022-2027
- Table 39 Forecast Sales of Menswear by Category: Value 2022-2027
- Table 40 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
- Table 41 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Childrenswear negatively impacted by poor economy in 2022
- Baby and toddler wear performs best
- Competitive landscape becomes more fragmented
- Economic recovery to boost volume growth
- Growing baby and child population to drive demand
- Baby and toddler wear to perform well
- Table 42 Sales of Childrenswear by Category: Volume 2017-2022
- Table 43 Sales of Childrenswear by Category: Value 2017-2022
- Table 44 Sales of Childrenswear by Category: % Volume Growth 2017-2022
- Table 45 Sales of Childrenswear by Category: % Value Growth 2017-2022
- Table 46 NBO Company Shares of Childrenswear: % Value 2018-2022
- Table 47 LBN Brand Shares of Childrenswear: % Value 2019-2022
- Table 48 Forecast Sales of Childrenswear by Category: Volume 2022-2027
- Table 49 Forecast Sales of Childrenswear by Category: Value 2022-2027
- Table 50 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
- Table 51 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Sportswear sees weak performance due to poor economic conditions in 2022
- Sports-inspired apparel and footwear performing best
- Informal sales negatively impact formal retailing channels
- Economic recovery to drive growth in sportswear
- Growing interest in casual wear to boost sportswear
- Participation in sports activities set to boost sales
- Table 52 Sales of Sportswear by Category: Value 2017-2022
- Table 53 Sales of Sportswear by Category: % Value Growth 2017-2022
- Table 54 NBO Company Shares of Sportswear: % Value 2018-2022
- Table 55 LBN Brand Shares of Sportswear: % Value 2019-2022
- Table 56 Distribution of Sportswear by Format: % Value 2017-2022
- Table 57 Forecast Sales of Sportswear by Category: Value 2022-2027
- Table 58 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Weak performance in jeans as consumer confidence plunges
- Premium and super-premium jeans witness strong performance from high income consumer base
- Availability of second-hand products impacts economy jeans retailers struggle
- Economic recovery to boost growth
- Growth in the urban population expected to drive demand
- Women’s jeans to continue outperforming men’s jeans
- Table 59 Sales of Jeans by Category: Volume 2017-2022
- Table 60 Sales of Jeans by Category: Value 2017-2022
- Table 61 Sales of Jeans by Category: % Volume Growth 2017-2022
- Table 62 Sales of Jeans by Category: % Value Growth 2017-2022
- Table 63 Sales of Men’s Jeans by Category: Volume 2017-2022
- Table 64 Sales of Men’s Jeans by Category: Value 2017-2022
- Table 65 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
- Table 66 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
- Table 67 Sales of Women’s Jeans by Category: Volume 2017-2022
- Table 68 Sales of Women’s Jeans by Category: Value 2017-2022
- Table 69 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
- Table 70 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
- Table 71 NBO Company Shares of Jeans: % Value 2018-2022
- Table 72 LBN Brand Shares of Jeans: % Value 2019-2022
- Table 73 Forecast Sales of Jeans by Category: Volume 2022-2027
- Table 74 Forecast Sales of Jeans by Category: Value 2022-2027
- Table 75 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
- Table 76 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
- Table 77 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
- Table 78 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
- Table 79 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
- Table 80 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
- Table 81 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
- Table 82 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
- Table 83 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
- Table 84 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Poor economic conditions lead to weak performance in 2022
- Rising unemployment impacts hosiery sales performance
- Fragmented competitive landscape impacted by new retail chains
- Economic recovery to boost growth over the forecast period
- Growth in modern apparel retail chains to boost demand
- Rise in sports and exercise activities to boost need for hosiery
- Table 85 Sales of Hosiery by Category: Volume 2017-2022
- Table 86 Sales of Hosiery by Category: Value 2017-2022
- Table 87 Sales of Hosiery by Category: % Volume Growth 2017-2022
- Table 88 Sales of Hosiery by Category: % Value Growth 2017-2022
- Table 89 NBO Company Shares of Hosiery: % Value 2018-2022
- Table 90 LBN Brand Shares of Hosiery: % Value 2019-2022
- Table 91 Forecast Sales of Hosiery by Category: Volume 2022-2027
- Table 92 Forecast Sales of Hosiery by Category: Value 2022-2027
- Table 93 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
- Table 94 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Poor economic conditions weaken performance in 2022
- Face masks usage is declining fast
- Competitive landscape remains quite fragmented
- Economic recovery to boost growth
- Rising population of young females to drive other apparel accessories growth
- Ties and belts to drive growth as professional employment increases
- Table 95 Sales of Apparel Accessories by Category: Volume 2017-2022
- Table 96 Sales of Apparel Accessories by Category: Value 2017-2022
- Table 97 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
- Table 98 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
- Table 99 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
- Table 100 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
- Table 101 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
- Table 102 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- High inflation impacts on footwear performance in 2022
- Consumers focus on essential and formal footwear
- Rising competition in footwear although landscape remains fragmented
- Economic recovery to boost footwear over the forecast period
- Rising employment and population to boost demand
- Growing competition from local brands expected
- Table 103 Sales of Footwear by Category: Volume 2017-2022
- Table 104 Sales of Footwear by Category: Value 2017-2022
- Table 105 Sales of Footwear by Category: % Volume Growth 2017-2022
- Table 106 Sales of Footwear by Category: % Value Growth 2017-2022
- Table 107 NBO Company Shares of Footwear: % Value 2018-2022
- Table 108 LBN Brand Shares of Footwear: % Value 2019-2022
- Table 109 Distribution of Footwear by Format: % Value 2017-2022
- Table 110 Forecast Sales of Footwear by Category: Volume 2022-2027
- Table 111 Forecast Sales of Footwear by Category: Value 2022-2027
- Table 112 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
- Table 113 Forecast Sales of Footwear by Category: % Value Growth 2022-2027
