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Sportswear in Nigeria

  • ID: 4463231
  • Report
  • March 2019
  • Region: Nigeria
  • 13 pages
  • Euromonitor International
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Sportswear is expected to perform strongly over the forecast period, driven in large part by the preference among many consumers for casual apparel and footwear. Due to the hot and humid climate in Nigeria, the wearing of loose clothing and footwear such as tops and trainers is preferred. Within these categories, sportswear brands have a strong presence and are popular due to brands such as adidas, Puma and Nike building brand recognition through advertisements during sporting events.

The Sportswear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SPORTSWEAR IN NIGERIA

List of Contents and Tables
Headlines
Prospects
Increasing Preference for Casual Wear Driving Sportswear Growth
Growing Fitness Trend Boosts Sportswear
Sports-inspired Footwear To Drive Overall Growth
Competitive Landscape
Adidas Group Leads With A Strong Presence in Both Sports Apparel and Footwear
Global Brands Continue To Dominate Sportswear in Nigeria
Counterfeit Products Represent A Threat To Global Brands
Category Data
Table 1 Sales of Sportswear by Category: Value 2013-2018
Table 2 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sportswear: % Value 2014-2018
Table 4 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 5 Distribution of Sportswear by Format: % Value 2013-2018
Table 6 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023
Executive Summary
Apparel and Footwear Has Good Potential in Nigeria Due To Growing Urban Population
Apparel and Footwear Records Moderate Growth in 2018, As Economy Remains Sluggish
A Fragmented Competitive Landscape
Internet Retailing for Apparel and Footwear Performs Well
A Return To Strong Growth Expected Over the Forecast Period
Market Data
Definitions
Sources
Table 8 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 9 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 14 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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