Menswear in Nigeria

  • ID: 4463247
  • Report
  • Region: Nigeria
  • 18 pages
  • Euromonitor International
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Menswear is smaller than womenswear in both value and volume terms because men seek durability and purchase clothing out of necessity and not largely for fashion reasons. Nevertheless, menswear is growing faster than womenswear, both over the review and forecast period as Nigerian men are increasingly paying more attention to their appearance. This is due to rising disposable incomes and growing formal employment, but also due to the increasing influence of music and film cultures.

The Menswear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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MENSWEAR IN NIGERIA

List of Contents and Tables
  • Headlines
  • Prospects
  • Menswear Is Expected To Grow Well As Incomes and Employment Increase
  • Men's Shirts Is the Key Driver of Menswear Growth in Nigeria
  • Niche Categories Expected To Grow Well
  • Competitive Landscape
  • Tm Lewin Is the Leading Brand in Menswear
  • Mr Price and Pep Are the Best-performing Brands
  • Sportswear Brands Have A Good Share
  • Category Data
  • Table 1 Sales of Menswear: Volume 2012-2017
  • Table 2 Sales of Menswear: Value 2012-2017
  • Table 3 Sales of Menswear: % Volume Growth 2012-2017
  • Table 4 Sales of Menswear: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Menswear: % Value 2013-2017
  • Table 6 LBN Brand Shares of Menswear: % Value 2014-2017
  • Table 7 NBO Company Shares of Men's Nightwear: % Value 2013-2017
  • Table 8 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
  • Table 9 NBO Company Shares of Men's Outerwear: % Value 2013-2017
  • Table 10 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
  • Table 11 NBO Company Shares of Men's Swimwear: % Value 2013-2017
  • Table 12 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
  • Table 13 NBO Company Shares of Men's Underwear: % Value 2013-2017
  • Table 14 LBN Brand Shares of Men's Underwear: % Value 2014-2017
  • Table 15 Forecast Sales of Menswear: Volume 2017-2022
  • Table 16 Forecast Sales of Menswear: Value 2017-2022
  • Table 17 Forecast Sales of Menswear: % Volume Growth 2017-2022
  • Table 18 Forecast Sales of Menswear: % Value Growth 2017-2022
  • Executive Summary
  • Apparel and Footwear Sales in Nigeria Limited by Second-hand Sales
  • Poor Nigerian Economy Limits Growth in 2017
  • Fragmented Competitive Landscape
  • Internet Retailing of Apparel Is Growing Well
  • Strong Forecast Growth Expected
  • Market Data
  • Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
  • Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
  • Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
  • Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
  • Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
  • Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
  • Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
  • Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
  • Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
  • Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
  • Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
  • Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 1 Research Sources
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