Menswear in Nigeria - Research and Markets

Menswear saw a significant decline in retail volume sales in 2022, although current value sales increased in line with higher unit prices. Demand was significantly weakened by rising prices, but also from lower purchasing power as consumers struggled with higher costs of living. The depreciation of the local currency has been pushing up prices due to rising import costs alongside higher operating costs for retailers.

The Menswear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Menswear market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

MENSWEAR IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Weak economy dampens demand for menswear apparel
As men focus on essentials, formal wear performs well
Premium categories perform well as Charles Tyrwhitt enters Nigeria

PROSPECTS AND OPPORTUNITIES

Economic recovery to drive revival in menswear volume sales
Social media and retail development to boost demand for menswear apparel
Various menswear categories to perform well underpinned by rising employment and a wider range of affordable brands

CATEGORY DATA

Table 1 Sales of Menswear by Category: Volume 2017-2022
Table 2 Sales of Menswear by Category: Value 2017-2022
Table 3 Sales of Menswear by Category: % Volume Growth 2017-2022
Table 4 Sales of Menswear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Menswear: % Value 2018-2022
Table 6 LBN Brand Shares of Menswear: % Value 2019-2022
Table 7 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
Table 8 Forecast Sales of Menswear by Category: Volume 2022-2027
Table 9 Forecast Sales of Menswear by Category: Value 2022-2027
Table 10 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Menswear by Category: % Value Growth 2022-2027

APPAREL AND FOOTWEAR IN NIGERIA

EXECUTIVE SUMMARY

Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 12 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 13 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 18 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES