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Childrenswear in Nigeria

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    Report

  • 17 Pages
  • January 2023
  • Region: Nigeria
  • Euromonitor International
  • ID: 4463250
Childrenswear was negatively impacted by weak economic conditions in 2022 as high inflation limited consumer spending power and stifled demand. Retailers were forced to increase unit prices as high operating costs and the depreciation of the Naira reduced profit margins. Childrenswear saw a much weaker performance than menswear and womenswear as purchasing brand new childrenswear products is considered a less essential item than men’s and women’s apparel.

The Childrenswear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Childrenswear market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CHILDRENSWEAR IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Childrenswear negatively impacted by poor economy in 2022
  • Baby and toddler wear performs best
  • Competitive landscape becomes more fragmented
PROSPECTS AND OPPORTUNITIES
  • Economic recovery to boost volume growth
  • Growing baby and child population to drive demand
  • Baby and toddler wear to perform well
CATEGORY DATA
  • Table 1 Sales of Childrenswear by Category: Volume 2017-2022
  • Table 2 Sales of Childrenswear by Category: Value 2017-2022
  • Table 3 Sales of Childrenswear by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Childrenswear by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Childrenswear: % Value 2018-2022
  • Table 6 LBN Brand Shares of Childrenswear: % Value 2019-2022
  • Table 7 Forecast Sales of Childrenswear by Category: Volume 2022-2027
  • Table 8 Forecast Sales of Childrenswear by Category: Value 2022-2027
  • Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
  • Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
APPAREL AND FOOTWEAR IN NIGERIA

EXECUTIVE SUMMARY
  • Apparel and footwear in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 11 Sales of Apparel and Footwear by Category: Volume 2017-2022
  • Table 12 Sales of Apparel and Footwear by Category: Value 2017-2022
  • Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
  • Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
  • Table 15 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
  • Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
  • Table 17 Distribution of Apparel and Footwear by Format: % Value 2017-2022
  • Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2022
  • Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
  • Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
  • Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
  • Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources