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Jeans in Nigeria

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    Report

  • 22 Pages
  • January 2023
  • Region: Nigeria
  • Euromonitor International
  • ID: 4463264
The poor economic conditions in 2022 created difficulty for jeans with retail volume sales declining substantially, although rising unit prices led to a modest increase in current value terms. As consumer spending power was weakened by high inflation, the average price of jeans rose significantly due to the depreciation of the local currency. This curbed spending on apparel and footwear, including on jeans.

The Jeans in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jeans market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

JEANS IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Weak performance in jeans as consumer confidence plunges
  • Premium and super-premium jeans witness strong performance from high income consumer base
  • Availability of second-hand products impacts economy jeans retailers struggle
PROSPECTS AND OPPORTUNITIES
  • Economic recovery to boost growth
  • Growth in the urban population expected to drive demand
  • Women’s jeans to continue outperforming men’s jeans
CATEGORY DATA
  • Table 1 Sales of Jeans by Category: Volume 2017-2022
  • Table 2 Sales of Jeans by Category: Value 2017-2022
  • Table 3 Sales of Jeans by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Jeans by Category: % Value Growth 2017-2022
  • Table 5 Sales of Men’s Jeans by Category: Volume 2017-2022
  • Table 6 Sales of Men’s Jeans by Category: Value 2017-2022
  • Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
  • Table 8 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
  • Table 9 Sales of Women’s Jeans by Category: Volume 2017-2022
  • Table 10 Sales of Women’s Jeans by Category: Value 2017-2022
  • Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
  • Table 12 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
  • Table 13 NBO Company Shares of Jeans: % Value 2018-2022
  • Table 14 LBN Brand Shares of Jeans: % Value 2019-2022
  • Table 15 Forecast Sales of Jeans by Category: Volume 2022-2027
  • Table 16 Forecast Sales of Jeans by Category: Value 2022-2027
  • Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
  • Table 18 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
  • Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
  • Table 20 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
  • Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
  • Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
  • Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
  • Table 24 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
  • Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
  • Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
APPAREL AND FOOTWEAR IN NIGERIA

EXECUTIVE SUMMARY
  • Apparel and footwear in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 27 Sales of Apparel and Footwear by Category: Volume 2017-2022
  • Table 28 Sales of Apparel and Footwear by Category: Value 2017-2022
  • Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
  • Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
  • Table 31 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
  • Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
  • Table 33 Distribution of Apparel and Footwear by Format: % Value 2017-2022
  • Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2022
  • Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
  • Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
  • Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
  • Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources