Changing consumer food preferences
The global savory snacks market is largely driven by, changing lifestyles, food consumption habits; rise in disposable incomes and increasing food convenience. Mounting health concerns among consumers and food ingredient regulations by governments may restrain the savory snack market growth. The rising popularity of innovative products with different types of flavors and organic based savory products are market capturing opportunities.
Asia-Pacific is the fastest growing market
The various products include potato chips, extruded snacks, nuts, and seeds, traditional snacks, popcorn, pretzels, meat snacks, etc. Potato chips are highest in demand, followed by popcorn, traditional and nut snacks. The distribution channel is segmented into hypermarkets, supermarkets, convenience stores, departmental stores, specialty stores and online purchases.
The global savory snacks market is dominated by North America with 27% of total market share followed by Europe, Asia Pacific with 23%, South America and Africa. In North America, the USA is the largest consumer of savory snacks. Europe is the second largest consumer of savory snacks with the U.K., France, Germany, Spain and Italy being the major consumers. China and India are not only the largest consumer market in the Asia-Pacific region but are also the fastest growing market for savory snacks globally. These countries are supported by their large population, rapid urbanization, and increasing disposable income.
There is high competition in the global savory snacks market as the market is highly fragmented. The top ten global players have only 16% share of the overall savory snacks market. The local and regional snacks manufacturers cater to area-specific taste, which is very difficult for global players to capture. The entry for new players is easy because of the large number of alternatives in the same snacks category, low customer loyalty and high shifting habits in the market. Product launches of innovative flavors, organic and gluten-free products and mergers and acquisitions with local players have been the major business strategies for market growth.
Major players: CALBEE FOODS CO LTD., CONAGRA FOODS Inc., ITC, INTERSNACK GMBH & Co, MONDELEZ INTERNATIONAL Inc., PEPSICO, KELLOGG Co., MONDELEZ INTERNATIONAL Inc., GENERAL MILLS Inc.
Reasons to Purchase this Report
- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
- Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
- Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
- 3 months analyst support along with the Market Estimate sheet (in excel).
- Value chain analysis
- Consumer behavior analysis in country level
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings
4. Market Dynamics
4.1.1 Changing Lifestyle and Food Consumption Habits
4.1.2 Demand through Improved Disposable Income and Food Convenience
4.2.1 Increasing Health Concern Among Consumers
4.2.2 High Level Food Ingredient Regulations by Government
4.3.1 Product Innovation and Offerings
4.3.2 Increased Demand from Developing Regions
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
4.5 Consumer Behavior Analysis
4.5.1 Consumer Demand Analysis
4.5.2 Target Market Identification
184.108.40.206 Purchasing Power
220.127.116.11 Demographic Strengths & Weaknesses
18.104.22.168 Spending Patterns
5. Market Segmentation
5.1 By Product Types
5.1.1 Potato Chips
5.1.2 Extruded Snacks
5.1.3 Nuts and Seeds
5.1.4 Traditional Snacks
5.1.7 Meat Snacks
5.2 By Distribution Channel
5.2.1 Speciality Stores
5.2.2 Online Store
5.2.3 Super Markets/ Hyper Markets
5.2.4 Convinience Stores
5.2.5 Departmental Stores
5.3 By Geography
5.3.1 North America
5.3.4 South America
22.214.171.124 South Africa
6. Competitive Landscape
7. Company Profiles
7.1 Arca Continental
7.2 Blue Diamonds Growers
7.3 Calbee Foods Co Ltd.
7.4 ConAgra Foods Inc.
7.5 General Mills Inc
7.8 Intersnack Gmbh & Co
7.10 Kellogg Co.
7.11 Link Snacks Inc.
7.12 Mondelez International Inc.
7.13 Oberto Sausage